Stratejik İletişim Yönetiminde Web(SİY 671)
| Ders Kodu | Dersin Adı | Yarıyıl | Teori | Uygulama | Lab | Kredisi | AKTS |
|---|---|---|---|---|---|---|---|
| SİY 671 | Stratejik İletişim Yönetiminde Web | 2 | 2 | 0 | 0 | 2 | 4 |
| Ön Koşul | |
| Derse Kabul Koşulları |
| Dersin Dili | Türkçe |
| Türü | Zorunlu |
| Dersin Düzeyi | Yüksek Lisans |
| Dersi Veren(ler) | Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email) |
| Dersin Yardımcıları | |
| Dersin Amacı | Bu ders kapsamında öğrencilerin, stratejik iletişim yönetimi bağlamında büyük bir çeşitlilik gösteren etkileşimli medya ortamlarına yönelik hem biçim hem de içerik düzeyinde analitik değerlendirme becerilerinin geliştirmesi hedeflenmektedir. Ders kapsamında öncelikle internet ve web fenomenleri tarihselleştirme ve geleceğe yönelik öngörüler üzerinden detaylı olarak irdelenecektir. Hem kullanıcı hem de etkileşimli ortam düzeyinde büyük bir çeşitliliği beraberinde getiren söz konusu evrim, mevcut uygulamalar üzerinden yapılacak kavramsallaştırma eşliğinde ele alınacaktır. Bunu takiben “kullanıcı-bilgisayar etkileşimi”nin tarihçesi eşliğinde “grafik arayüzü” kavramı ve “kullanılabilirlik” kavramı, alandaki önemli ve güncel araştırmaların bulguları ve vaka analizleri üzerinden irdelenecektir. Bu bağlamda kullanıcılar ve etkileşimli medya ortamları arasında kurulacak olan kullanıcı deneyimini desteklemek ve geliştirmek için çeşitli arayüz tasarım kriterleri ve süreçleri, web sitesi, portal, mobil arayüz, etkileşimli televizyon, vb. gibi farklı etkileşimli medya ortamları üzerinden sunulacaktır. Dönem sonunda öğrencilerden, seçtikleri popüler etkileşimli medya ortamlarını oylumlu olarak analiz etmeleri ve gerekiyorsa revizyon önerileri sunmaları talep edilecektir. |
| İçerik |
1.Hafta: Giriş. Temel Kavramlar, Teknolojiler ve Uygulamalar. 2.Hafta: İnternet ve Web Fenomenlerinin Evrimi 3.Hafta: Kullanıcı Merkezli Tasarım: Arayüz Tasarımı ve Kullanılabilirlik “Grafik Kullanıcı Arayüzü”nün tarihsel gelişimi Kullanılabilirlik Yaklaşımı: Amaç, Kullanılan Parametreler ve Ölçme Teknikleri 4.Hafta: Evrensel Kullanılabilirlik “Herkes için Web” -Kullanıcı Çeşitliliği: Farklı kültürlerden kullanıcılar, çocuk, yaşlı, özürlü, vb. kullanıcılar - Teknoloji Çeşitliliği -Evrensel Kullanılabilirlik için Stratejiler: Destek Teknolojileri, Çok-Katmanlı Arayüz Tasarımı, Evrensel Tasarım - Farklı Kullanıcı Grupları için Arayüz Tasarım Kriterleri 5.Hafta: “Kültürelleştirme” ve Küresel Web Siteleri -Farklı kültürlerden gelen kullanıcıların ihtiyaçlarına yönelik web tasarımı: Sorunlar, çözüm önerileri 6.Hafta: Etkileşim Ortam Geliştirme Süreci Sürecin tasarlanması ve yönetimi Ekiplerin yapısı, dağılımı, iş bölümü 7.Hafta: Bilgi Mimarisi Bilginin etkileşimli ortamlar için düzenlenmesi ve sunumu Site yapısı Arama Motoru Optimizasyonu 8.Hafta: Etkileşimli Ortamlarda Sayfa Yapısı ve Tasarımı - Sayfa Bileşenleri: Header, Footer, Content Area - Sayfa Ölçüleri ve Dolaşım - Ana sayfa Bileşenleri ve Tasarımı 9.Hafta: Etkileşimli Ortamlarda Tipografi Web’de Metin Okunabilirlik Yazı Karakterleri Vurgu Tipografi ve grafik Editoryal Yaklaşım 10.Hafta: Form Tasarımı 11.Hafta: Etkileşimli Ortamlarda Görsel Malzemenin Kullanımı Web görsellerinin özellikleri Grafik dosya formatları Renk Teorisi ve Etkileşimli Ortamlarda Renk Kullanımı 12.Hafta: Etkileşimli Ortamlarda Çoklu-Ortam İçeriğinin Kullanımı Görsel ve İşitsel Malzemeler: Ses, video, animasyon, vs. Çoklu-ortam içeriğinin hazırlanması ve sunulması: Formatlar, oynatıcılar, vs... 13.Hafta: Öğrenci Sunumları 14.Hafta: Öğrenci Sunumları |
| Dersin Öğrenme Çıktıları | Dönem sonunda öğrenciler her türlü etkileşimli medya ortamını kullanıcılara sunduğu etkileşim olanakları ve deneyim bağlamında analiz edebilme bilgi ve becerisini kazanacaktır. Bu değerlendirmeyi takiben öğrenciler eksikleri saptayıp kullanıcı deneyimini geliştirmek üzere revizyon önerileri sunabileceklerdir. |
| Öğretim Yöntemleri | Teorik aktarım, vaka çalışmaları üzerinden ortak analiz ve uzman analiz çalışmaları |
| Kaynaklar |
1 Key Concepts • Brown, T. (2008) Design Thinking, Harward Business Review, June. ? Nielsen, J. (2012) Usability 101: Introduction to Usability, http://www.nngroup.com/articles/usability-101-introduction-to-usability/ • User Experience White Paper: Bringing Clarity to the Concept of User Experience (2011) • Grudin, J. (2008) A Moving Target: The Evolution of HCI, in The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Edi.) Sears, A and Jacko, J. A. , Lawrence Erlbaum Associates, Taylor and Francis Group. 1-24. • Carrol, J. M. (2012) Human-Computer Interaction, Encyclopedia of Human-Computer Interaction, http://www.interaction-design.org/encyclopedia/human_computer_interaction_hci.html • Shneidermann, B. and Plaisant, C. (2005) Designing the User Interface 4th Edition, Addison-Wesley. • Zaphiris, P. and Siang Ang, C. (2009) Human-Computer Interaction: Concepts, Methodologies, Tools and Applications, Information Science Reference, Hershey, New York. • Nielsen, J., 2008, Usability ROI Declining, But Still Strong, ?http://www.useit.com/alertbox/roi.html • Shneiderman, B., 2011, The Next 25 Years of HCI Research: Technology-Mediated Social Participation, HCII2011 Keynote Speech • UXPA (Usability Professionnals Association), ?www.uxpa.com • Mesut, J., 2009, Brighton BarCamp • Knemeyer, D. and Svoboda,E., 2008 User Experience _ UX, ?www.interaction.gov.tr • Andersen, S., P. 2008, Fundamentals of Experience Design, ?www.poetpainter.com • Morville, P., 2004, User Experience Design, ?www.semanticstudios.com • Raabe,P., 2010, User-Centered Design, ?www.paznow.com • Revang, M., 2007, User Experience Design Project • Brown, T., 2008, Design Thinking, Harward Business Review • Reichenstein, O., 2009, The Spectrum of User Experience, iA, ?www.informationarchitects.jp • Marsh, N., 2011, Service Design is Dead. The New Product is Alive, www.choose nick.com • Nielsen, J., 2006, Corporate Usability Maturity: Stages 1–4, ?www.alertbox.com • Nielsen, J., 2006, Corporate Usability Maturity: Stages 5–8, ?www.alertbox.com • UX Professionalism: Building Tomorrows’ Digital Cathedrals, 2012 • Jeff Gothelf, Lean UX: Getting Out Of The Deliverables Business, 2011, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/ • Wreblovski, L., 2011, An Event Apart: Persuasive Design, ?www.lukew.com • Høgenhaug, P. S., 2012, Gamification and UX: Where Users Win or Lose, Smashing Magazine. • Wreblovski, L., 2012, Luke Wreblovski, Evolving E-Commerce Checkout. • The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior, /Ipsos/Sterling,2012. • Bustos, L., 2012, Maximizing Conversion with Checkout Optimization. • Holst, C., 2012, The State Of E-Commerce Checkout Design, Smashing Magazine • Frost, B., 2012, For a Future Friendly Web. • Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East. • Budd, A., 2012, UX Professionalism: Building Tomorrows Digital Cathedrals. • Fogg, BJ (2009) A Behavior Model for Persuasive Design, http://blog.hcilab.org/uui/files/2013/04/a40-fogg.pdf • Fogg, BJ (2009) Creating Persuasive Technologies: An Eight-Step Design Process, http://ejournal.narotama.ac.id/files/an%20eight-step%20design%20process..pdf 2 Universal Usability • Shneiderman, B. (2000) Pushing Human-Computer Interaction Research to Empower Every Citizen: Universal Usability, Communications of the ACM, Vol. 43, No: 5, 85-91. • Nielsen, J. (2010) Children's Websites: Usability Issues in Designing for Kids, Jakob Nielsen's Alertbox, ?http://www.nngroup.com/articles/childrens-websites-usability-issues/ • Loranger, H. and Nielsen J. (2013) Teenage Usability: Designing Teen-Targeted Websites, Jakob Nielsen's Alertbox, ?http://www.nngroup.com/articles/usability-of-websites-for-teenagers/ • Nielsen, J. (2013) Seniors as Web Users, Jakob Nielsen’s Alertbox, http://www.nngroup.com/articles/usability-for-senior-citizens/ • Nielsen, J. (2008) Middle-Aged Users’ Declining Web Performance, http://www.useit.com/alertbox/middle-aged-users.html • Lolanger, H. and Nielsen, J. (2013) Teenage Usability: Designing Teen-Targeted Websites,https://www.nngroup.com/articles/usability-of-websites-for-teenagers/ • Meyer, K. (2016) Young Adults/Millennials as Web Users (Ages 18–25), https://www.nngroup.com/articles/young-adults-ux/?utm_source=...6&utm_medium=email&utm_term =0_7f29a2b335-d96da19306-24233293 • Nielsen, J. (2001) Beyond Accessibility: Treating Users with Disabilities as People, http://www.nngroup.com/articles/beyond-accessibility-treating-users-with-disabilities-as-people/ • Cassell, J. (2008) Genderizing Human-Computer Interaction. J. A. Jacko ve A. Sears (eds,), The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 401-412. • Marcus, A. (2008) Global And Intercultural User-Interface Design. J. A. Jacko ve A. Sears (eds.) The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics) 2nd Edition. New York: Lawrence Erlbaum Assoc, 355-380. • Gould, E. (2005) Sythesizing the Literature on Cultural Values. Nuray Aykın (ed.) Usability and Internationalization of Information Technology, Lawrence Erlbaum Associates, Publishers, New Jersey, 79-122. 3 Information Architecture • ?Resmini, A. and Rosati, L. (2011) A Brief History of Information Architecture, Journal of Information Architecture, Vol. 3, Issue 2, p. 33-45, http://journalofia.org/volume3/issue2/03-resmini/jofia-0302-03-resmini.pdf • ?Barker, I. (2005) What is information architecture?, ?Step Two Design, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html • ?Nielsen, J. (2009) ?Top 10 Information Architecture (IA) Mistakes, http://www.nngroup.com/articles/top-10-ia-mistakes/ • ?TECED (2013) IA Evaluation Methodologies, http://teced.com/services/information-architecture-ia/ia-evaluation-methodologies/ • Righi, C., James, J., Beasley, M., Day, D. L., Fox, J. E., Gieber, J., Howe, C. and Ruby, L. (2013) Card Sort Analysis Best Practices, ?Journal of Usability Studies, Vol. 8, Issue 3, May 2013 pp. 69-89, http://www.upassoc.org/upa_publications/jus/2013may/JUS_Righi_May_2013.pdf • Richards, J. (2013) The Grammar of Interactivity, ?UX Booth, http://www.uxbooth.com/articles/the-grammar-of-interactivity/?utm_source=twitterfeed&utm_mediu m=twitter • Anderson, C. (2004) The Long Tail, Wired, Issues 12.10, October 2014, http://www.wired.com/wired/archive/12.10/tail.html • Nielsen, J. (2012) ?SEO and Usability,? ?http://www.nngroup.com/articles/seo-and-usability/ • Morville, P. and Rosenfeld, L. (2007) Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, O’Reilly Media, USA. • Nielsen, J. (2009) ?Mental Models,? ?http://www.nngroup.com/articles/mental-models/ • Hudson, W. (2013) Card Sorting, ?Encyclopedia of Human-Computer Interaction, http://www.interaction-design.org/encyclopedia/card_sorting.html • Sauro, J. (2012) Card Sorting + Tree Testing: The Science of Great Site Navigation, ?Measuring Usability,? ?http://www.measuringusability.com/blog/cardsort-tree-test.php • Nielsen, J. (2011) ?Mini-IA: Structuring the Information About a Concept, http://www.nngroup.com/articles/mini-ia-structuring-information/ • Nielsen, J. (2009) ?IA Task Failures Remain Costly, http://www.nngroup.com/articles/ia-task-failures-remain-costly/ • Nielsen, J. (2009) ?Card Sorting: How Many Users to Test, http://www.nngroup.com/articles/card-sorting-how-many-users-to-test/ 4 UI Design for Desktop Environments • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Structure, http://webstyleguide.com/wsg3/6-page-structure/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Design, http://webstyleguide.com/wsg3/7-page-design/index.html • Nielsen, J. (2011) Top 10 Guidelines for Homepage Usability, http://www.nngroup.com/articles/top-ten-guidelines-for-homepage-usability/ • Holst, C., (2104), The Current State Of E-Commerce Search, http://www.smashingmagazine.com/2014/08/18/the-current-state-of-e-commerce-search/ • Appleseed, J. (2014), Deconstructing E-Commerce Search: The 12 Query Types, http://baymard.com/blog/ecommerce-search-query-types • Whintenton, K., 2014, Filters vs. Facets: Definitions, http://www.nngroup.com/articles/filters-vs-facets/ • Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons, http://www.nngroup.com/articles/magnifying-glass-icon/ • Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid, http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/ • Loranger, H., 2014, Infinite Scrolling Is Not for Every Website, http://www.nngroup.com/articles/infinite-scrolling/ • Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages, http://www.nngroup.com/articles/search-no-results-serp/ • Whintenton, K., 2014, Filters vs. Facets: Definitions, http://www.nngroup.com/articles/filters-vs-facets/ • Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons, http://www.nngroup.com/articles/magnifying-glass-icon/ • Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid, http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/ • Loranger, H., 2014, Infinite Scrolling Is Not for Every Website, http://www.nngroup.com/articles/infinite-scrolling/ • Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages, http://www.nngroup.com/articles/search-no-results-serp/ • Cordello, J. (2013) Four Dangerous Navigation Approaches that Can Increase Cognitive Strain, http://www.nngroup.com/articles/navigation-cognitive-strain/ • Pernice, K. (2013) Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors, ?http://www.nngroup.com/articles/designing-effective-carousels/ • Nielsen, J. (2009) Mega Menus Work Well for Site Navigation, http://www.nngroup.com/articles/mega-menus-work-well/ • Krug, S., 2000, Don’t Make Me Think: A Common Sense Approach to Web Usability, Que. ? Usabilla Blog, 2012, How to design effective navigation menus. 5 UI Design for Mobile Environments • Nielsen, J. (2011) ?Mobile Usability Update, http://www.nngroup.com/articles/mobile-usability-update/ • Hoober, S. 2014, The Rise of the Phablet, Designing for Larger Phones, UXmatters, http://www.uxmatters.com/mt/archives/2014/11/the-rise-of-the-phablet-designing-for-larger-phones .php?sthash.p9hQFNW6.mjjo&utm_source=twitterfeed&utm_medium=twitter • Budiu, R. (2013) ?Mobile: Native Apps, Web Apps, and Hybrid Apps, http://www.nngroup.com/articles/mobile-native-apps/ • AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/pdf/multi- screen-moblie-whitepaper_research-studies.pdf • S?cott, H. 2014, How to design for thumbs in the Era of Huge Screens, http://scotthurff.com/posts/how-to-design-for-thumbs-in-the-era-of-huge-screens • Peatt?, K. 2015, An Exploration of Carousel Usage on Mobile E-Commerce Websites,? ?Smashing Magazine, http://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce-websites/ • Wreblovski, L. 2014, Designing for Large Screen Smartphones, http://www.lukew.com/ff/entry.asp?1927 • Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East. • Itzkovitch, A., 2012, Designing For Device Orientation: From Portrait To Landscape, Smashing Magazine, http://www.smashingmagazine.com/2012/08/designing-device-orientation-portrait-landscape/ • Robles, P. (2015), App download interstitials drive users away: Google, https://econsultancy.com/blog/66751-app-download-interstitials-drive-users-away-google/ • Appleseed, J., (2015) The State of Mobile E-Commerce Search and Category Navigation, http://baymard.com/blog/mobile-ecommerce-search-and-navigation?utm_medium=feed&utm_sour ce=twitter.com&utm_campaign=Feed%3A+baymard • Appleseed, J., (2015) 8 UX Requirements for Designing a User-Friendly Homepage Carousel, http://baymard.com/blog/homepage-carousel • Peatt, K. (2015) An Exploration Of Carousel Usage On Mobile E-Commerce Websites, https://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce- websites/ • AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/p df/multi-screen-moblie-whitepaper_research-studies.pdf • Russell-Rose, T. (2013) Designing Search: Results Pages, UX Magazine, Article No: 1124, https://uxmag.com/articles/designing-search-results-pages • Holst, C. (2016) Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce, https://www.smashingmagazine.com/2016/03/pagination-infinite-scrolling-load-more-buttons/ • Whitenton, K. (2015) Mobile Faceted Search with a Tray: New and Improved Design Pattern, https://www.nngroup.com/articles/mobile-faceted-search/ • Hewlett, L. (2014) How to plan your next mobile e-commerce website https://www.smashingmagazine.com/2014/03/how-to-plan-your-next-mobile-e-commerce-website/ • Appleseed, J., (2013) Mobile Product Pages: Always Offer a List of Compatible Products, http://baymard.com/blog/mcommerce-compatible-products-list • Denney, H. (2012) Sticky Menus Are Quicker To Navigate, https://www.smashingmagazine.com/2012/09/sticky-menus-are-quicker-to-navigate/ • Kirmani, A. (2016) Mobile-First eCommerce: What Customers Expect and Value in Mobile Shopping Experiences, http://www.uxmatters.com/mt/archives/2016/02/mobile-first-ecommerce-what-customers-expect-an d-value-in-mobile-shopping-experiences.php#sthash.Yfz7eweY.dpuf 6 Typography, Graphics and Multimedia in UX Design • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Typography, http://webstyleguide.com/wsg3/8-typography/index.html • Arditi, A. (2007) Letter case and text legibility in normal and low vision, Vision Research 47 (2007) 2499–2505, http://ac.els-cdn.com/S0042698907002830/1-s2.0-S0042698907002830-main.pdf?_tid=216ec1ca- 6c0a-11e4-b7c4-00000aab0f27&acdnat=1415975329_94d6659035b562a3eb7b803990bd6a50 • Yi, X., Hong, L., Zhong, E., Nathan, N. and L. S. Rajan (2014) Beyond clicks: dwell time for personalization, Proceeding ?RecSys’14, October 6–10, 2014, Foster City, Silicon Valley, CA, USA,? ?http://labs.yahoo.com/_c/uploads/recsys2014.pdf • Manjoo, F., (2012), You Won’t Finish This Article: Why people online don’t read to the end., Slate Magazine,?http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html • Nielsen, J., (2011), Defer Secondary Content When Writing for Mobile Users, http://www.useit.com/alertbox/mobile-content.html • Nielsen, J., (2011), Mobile Content is Twice as Difficult, http://www.useit.com/alertbox/mobile-content-comprehension.html • Reichenstein, O., 2012, Responsive Typography: The Basics?, http://informationarchitects.net/blog/responsive-typography-the-basics/ • Krishnan, S. S. and Sitaraman, R. K., 2012, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Proc. of IMC’12, November 14–16, 2012, Boston, Massachusetts, USA.?·? ?Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r? d? Edition, Editorial Design,? ?http://webstyleguide.com/wsg3/9-editorial-style/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Graphics, http://webstyleguide.com/wsg3/11-graphics/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Multimedia, http://webstyleguide.com/wsg3/12-multimedia/index.html • Nielsen, J., (2009), Powers of 10: Time Scales in User Experience, http://www.useit.com/alertbox/timeframes.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Forms and Applications, http://webstyleguide.com/wsg3/10-forms-and-applications/index.html • Wreblovski, L. (2012) Best Practices for Form Design, http://static.lukew.com/webforms_lukew.pdf • Constantin, J. (2013) Typographic Design Patterns And Current Practices (2013 Edition), Smashing Magazine, http://www.smashingmagazine.com/2013/05/17/typographic-design-patterns-practices-case-study-201 7 Form Design • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Forms and Applications, http://webstyleguide.com/wsg3/10-forms-and-applications/index.html • Wreblovski, L. (2012) Best Practices for Form Design, ?http://static.lukew.com/webforms_lukew.pdf ? Appleseed, J. (2013) Why Your Checkout Process Should Be Completely Linear, http://baymard.com/blog/checkout-process-should-be-linear?utm_source=feedburner • Appleseed, J. (2012) 6 Mobile Checkout Usability Considerations, Baymard Institute, http://baymard.com/blog/mobile-checkout • Appleseed, J. (2013) Mobile Form Usability: Avoid Splitting Single Input Entities, http://baymard.com/blog/mobile-form-usability-single-input-fields?utm_source=twitterfeed&utm_med ium=twitter • Appleseed, J. (2011) Form Field Usability: Avoid Multi-Column Layouts, http://baymard.com/blog/avoid-multi-column-forms • Derek, N.. (2013) Designing A Better Mobile Checkout Process, Smashing Magazine, http://uxdesign.smashingmagazine.com/2013/03/14/designing-a-better-mobile-checkout-process/ • Horton, S., 2008, Web Style Guide 3rd Edition, ?http://www.webstyleguide.com/index.html • Wreblovski, L., 2008, Best Practices for Form Design, ?www.lukew.com • Wreblovski, L., 2012, Design Solutions for New Log In Problems, https://bagcheck.com/blog/02-design-solutions-for-new-log-in-problems • Anthony T., 2012, UX MEETS SECURITY, Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter • Wreblovski, L., 2012, Mobile Design Details: Hide/Show Passwords, http://www.lukew.com/ff/entry.asp?1653 • Budiu, R , 2014, Login Walls Stop Users in Their Tracks, http://www.nngroup.com/articles/login-walls/ • Linda Bustos, 2013, 5 Ways to Handle Long Drop-Downs In Mobile Forms, http://www.getelastic.com/5-ways-to-handle-long-drop-downs-in-mobile-forms/ • T, A. (2012) Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter • R. B., J. and Schall, A. (2014) Eye Tracking in User Experience Design: Forms and Surveys, UX Matters, ?http://www.uxmatters.com/mt/archives/2014/09/eye-tracking-in-user-experience-design.php ? Rhea, B. (2014) Structured Search in an Omnibox: Turning Sentences in to Input Fields, https://medium.com/@brhea/structured-search-in-an-omnibox-5a4c4958ff32 • Sherwin, K. (2014) Progress Indicators Make a Slow System Less Insufferable, http://www.nngroup.com/articles/progress-indicators/ 8 User Research 8.1 Methodology • Dumas, S. J. and Fox, J. E. (2008) Usability Testing: Current Practice and Future Directions. J. A. Jacko ve A. Sears (eds,),? The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 1129-1149. • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 10: Introducing Evaluation, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 317-336. • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 11: Evaluation Framework, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 339-356 • Rohrer, C. (2008) When to Use Which User Experience Research Methods, http://www.nngroup.com/articles/which-ux-research-methods/ • Rohrer, C. (2009) User Experience Research Methods in 3D: What to Use When and How to Know You’re Right, ?BayCHI, SF chapter of ACM SIGCHI, Palo Alto, CA, USA. • Sauro, J. (2013) What UX Methods To Use And When To Use Them, ?Measuring Usability, http://www.measuringusability.com/blog/method-when.php • Sauro, J. (2013) Comparison Of Usability Testing Methods, ?Measuring Usability, http://www.measuringusability.com/blog/method-comparison.php • Brandi, S. (2014) Bias in the UX Lab, ?UX Reflections, http://akendi.com/blog/bias-in-the-ux-lab/?utm_source=twitterfeed&utm_medium=twitter • Schade, A. (2015) Pilot Testing: Getting It Right (Before) the First Time, http://www.nngroup.com/articles/pilot-testing/?utm_term=0_7f29a2b335-276b9d555a-24394425&utm _content=buffera4c69&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer • Schall, A. (2015) The Future of UX Research: Uncovering the True Emotions of our Users, User Experience: The Magazine of the UXPA, ?http://uxpamagazine.org/the-future-of-ux-research/ ? Bojko?, A. and? Adamczyk?, K. A. (2014) More than Just Eye Candy: Top Ten Misconceptions about Eye Tracking, http://uxpamagazine.org/more-than-just-eye-candy-top-ten-misconceptions-about-eye-tracking/?utm _content=buffer09246&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer 8.2 Qualitative User Research • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 12: Observing Users, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 359-387. • Nielsen, J., (1995), 10 Usability Heuristics for User Interface Design, http://www.nngroup.com/articles/ten-usability-heuristics/ • Nielsen, J., (1995), Characteristics of Usability Problems Found by Heuristic Evaluation, http://www.nngroup.com/articles/usability-problems-found-by-heuristic-evaluation/ • Nielsen, J., (1995), How to Conduct a Heuristic Evaluation, http://www.nngroup.com/articles/how-to-conduct-a-heuristic-evaluation/ • Sherry, R. (2012) A Field Guide To Mobile App Testing,? ?Smashing Magazine, http://mobile.smashingmagazine.com/2012/10/22/a-guide-to-mobile-app-testing/ • Faulkner, L. (2003) Beyond the five-user assumption: Benefits of increased sample sizes in usability testing,? ?http://www.simplifyinginterfaces.com/wp-content/uploads/2008/07/faulkner_brmic_vol35.pdf 8.3 Quantifying User Experience (Quantitative User Research) • Pernice, K. and Nielsen, J. (2009) ?Eyetracking Methodology: How to Conduct and Evaluate Usability Studies Using Eyetracking, NN / g, Nielsen and Norman Group. • Sauro, J. (2012) Five Critical Quantitative UX Concepts, ?Measuring Usability, http://www.measuringusability.com/blog/five-hard-quant.php • Sauro, J. (2012) Nine Misconceptions About Statistics And Usability, ?Measuring Usability, http://www.measuringusability.com/blog/stats-usability-errors.php • Sauro, J. (2010) What Metrics Are Collected In Usability Tests?,? ?Measuring Usability, http://www.measuringusability.com/blog/usability-metrics.php • Sauro, J. (2012) 10 Benchmarks For User Experience Metrics, ?Measuring Usability, http://www.measuringusability.com/blog/ux-benchmarks.php • Sauro, J. (2013) 10 Metrics For Testing Website Navigation, ?Measuring Usability, http://www.measuringusability.com/blog/10-navigation-metrics.php?utm_source=feedly&utm_mediu m=feed&utm_campaign=Feed:+MeasuringUsability+(Measuring+Usability:+Quantitative+Usability+ and+Statistics)&utm_source=twitterfeed&utm_medium=twitter • Sauro, J. (2012) 10 Things To Know About A/B Testing,? ?Measuring Usability, http://www.measuringusability.com/blog/ab-testing.php • Sauro, J. (2013) Rating The Severity Of Usability Problems, ?Measuring Usability, http://www.measuringusability.com/blog/rating-severity.php • Sauro, J. (2013) 10 Ways to Get a Horrible Survey Response Rate, ?Measuring Usability, http://www.measuringu.com/blog/horrible-responserate.php • Baer, D. and Lubin, G. (2014), ?58 Cognitive Biases That Screw Up Everything We Do, Business Insider?, ?http://www.businessinsider.com/cognitive-biases-2014-6?op=1 • Bethlehem, J. (2009), Chapter3: Questionnaire Design, in ?Applied Survey Methods: A Statistical Perspective, Wiley Series in Survey Methodology. 8.4 Usability Testing Instruments • USABILITY AND USER EXPERIENCE?: ?Society for Technical Communication UUX Special Interest Group? (2014) Usability Toolkit, http://www.uuxsig.org/usability-toolkit/?doing_wp_cron=1416828178.1387839317321777343750&ut m_source=twitterfeed&utm_medium=twitter 8.5 UX Research and Design Tools • Sullivan Craig (2016) The List of UX Tools to Rule Them All, https://medium.com/muzli-design-inspiration/login-sign-up-inspiration-for-mobile-apps-aeff34090b bd#.ocoezqreq |
Teori Konu Başlıkları
| Hafta | Konu Başlıkları |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | Vaka Analizleri |
| 4 | Vaka Analizleri |
| 5 | Vaka Analizleri |
| 6 | Vaka Analizleri |
| 7 | Vaka Analizleri |
| 8 | Vaka Analizleri |
| 9 | Vaka Analizleri |
| 10 | Vaka Analizleri |
| 11 | Vaka Analizleri |
| 12 | Vaka Analizleri |
| 13 | Öğrenci Sunumları |
Uygulama Konu Başlıkları
| Hafta | Konu Başlıkları |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | Vaka Analizleri |
| 4 | Vaka Analizleri |
| 5 | Vaka Analizleri |
| 6 | Vaka Analizleri |
| 7 | Vaka Analizleri |
| 8 | Vaka Analizleri |
| 9 | Vaka Analizleri |
| 10 | Vaka Analizleri |
| 11 | Vaka Analizleri |
| 12 | Vaka Analizleri |
| 13 | Öğrenci Sunumları |
| 14 | Öğrenci Sunumları |
Başarı Notuna Etki Oranları
| Sayı | Katkı Payı | |
|---|---|---|
| Yarıyıl içi çalışmaların başarı notuna katkısı | 0 | 0 |
| Yarıyıl sonu çalışmaların başarı notuna katkısı | 1 | 100 |
| Toplam | 1 | 100 |
Yarıyıl İçi Çalışmaları
| Sayı | Katkı Payı | |
|---|---|---|
| Ödevler | 0 | 0 |
| Sunum | 0 | 0 |
| Arasınavlar (Hazırlık Süresi Dahil) | 0 | 0 |
| Proje | 0 | 0 |
| Laboratuar | 0 | 0 |
| Diğer Uygulamalar | 0 | 0 |
| Kısa Sınavlar | 0 | 0 |
| Dönem Ödevi / Projesi | 0 | 0 |
| Portfolyo Çalışmaları | 0 | 0 |
| Raporlar | 0 | 0 |
| Öğrenme Günlükleri | 0 | 0 |
| Bitirme Tezi/Projesi | 0 | 0 |
| Seminer | 0 | 0 |
| Diğer | 0 | 0 |
| Toplam | 0 | 0 |
| Numara | Program Yeterlilikleri | Puan | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | İletişim sorunlarına yönelik çözümler için gerekli stratejik düşünme ve analiz yetisine sahip olur. | X | ||||
| 2 | Stratejik iletişim alanında özgün projeler tasarlar, uygular ve yönetir. | X | ||||
| 3 | Yeni iletişim teknolojileri, kriz ve risk iletişimi yönetimi, ikna, kültürlerarası iletişimin etkinliği vb. konularda bilgi sahibi olur. | X | ||||
| 4 | Profesyonel etik ilkeleri uygular ve teşvik eder. | X | ||||
| 5 | Kültür, iletişim ve kuruluşların değişimi arasındaki ilintileri farkeder. | X | ||||
| Etkinlikler | Sayı | Süre | Toplam İş Yükü |
|---|---|---|---|
| Ders Süresi | 14 | 3 | 42 |
| Sınıf Dışı Çalışma Süresi | 8 | 6 | 48 |
| Ödevler | 0 | 0 | 0 |
| Sunum | 0 | 0 | 0 |
| Arasınavlar (Hazırlık Süresi Dahil) | 0 | 0 | 0 |
| Proje | 0 | 0 | 0 |
| Laboratuar | 0 | 0 | 0 |
| Diğer Uygulamalar | 0 | 0 | 0 |
| Yarıyıl Sonu Sınavı (Hazırlık Süresi Dahil) | 0 | 0 | 0 |
| Kısa Sınavlar | 0 | 0 | 0 |
| Dönem Ödevi / Projesi | 1 | 8 | 8 |
| Portfolyo Çalışmaları | 0 | 0 | 0 |
| Raporlar | 0 | 0 | 0 |
| Öğrenme Günlükleri | 0 | 0 | 0 |
| Bitirme Tezi/Projesi | 0 | 0 | 0 |
| Seminer | 0 | 0 | 0 |
| Diğer | 8 | 6 | 48 |
| Toplam İş Yükü | 146 | ||
| Toplam İş Yükü / 25 | 5.84 | ||
| Dersin AKTS Kredisi | 6 | ||