Web in Strategic Communication Management(SİY 671)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| SİY 671 | Web in Strategic Communication Management | 2 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email) |
| Assistant | |
| Objective | In this course, it is aimed to provide the students the ability to evaluate diverse interactive media at both content and form levels. Firstly, the course includes an in-depth analysis of Internet and Web phenomena through historicization and future projections. This evolution, which presents a diversity at both the user and the media level, will be investigated through a conceptualisation on populer interactive environments. Departing from an anaysis of the history of human-computer interaction, “graphical-user interface” and “usability” concepts will be explored through recent studies. In this context, interface design principles and procedures will be presented by focusing on examples from diverse media such as web sites, portals, mobile interfaces, IPTV, etc. At the end of the semestre, the students will be demanded to evaluate some popular interactive media and provide suggestions for revisions if needed. |
| Content |
Week 1: Introduction. Basic Concepts, Technologies, Applications. Week 2: Evolution of Internet and Web Phenomena Week 3: User-Centered Design: Interface Design and Usability Historical Development of “Graphical User Interface” Usability Approach: Goal, Parameters and Evaluation Techniques Week 4: Universal Usability “Web For All” User Diversity: Users from different cultures, children, seniors, disabled users, etc. Technological Diversity Strategies for Universal Usability: Assistive Technologies, Multi-Layered User Interface Design, Universal Design. Guidelines to Design User Interfaces for Diverse User Groups Week 5: “Culturalization” and Global Web Sites Web Design that supports users from different cultures: Problems and guidelines. Week 6: Interactive Media Development Process Planning and Management of the Process Team Structures, project charter Week 7: Information Architecture Organizing and presenting the information in an interactive media Site Structure Search Engine Optimization Week 8: Page Structure and Design in Interactive Media Page Elements: Header, Footer, Content Area Page size and Navigation Homepage Elements and Design Week 9: Typography in Interactive Media Type in Web Legibility Typefaces Emphasis Typography and Graphics Editorial Style Week 10: Links, Forms and Applications Week 11: Graphics in Interactive Media Characteristics of Web Graphics Graphic File Formats Colour Theory and Use of Colour in Interactive Media Week 12: Multimedia in Interactive Media Audio and Video in Interactive Media Preparing and Presenting Multimedia: Formats, Players, etc. Week 13: Students Presentation Week 14: Students Presentations |
| Course Learning Outcomes | At the end of the semestre, the students will have the knowledge and ability to evaluate any interactive media by focusing on the experience and potential they provide for the users. The students will also be able to detect the problems in the interface and generate revision ideas for supporting the user experience. |
| Teaching and Learning Methods | Lecture, case studies and heuristics evaluation conducted by the students |
| References |
1 Key Concepts • Brown, T. (2008) Design Thinking, Harward Business Review, June. ? Nielsen, J. (2012) Usability 101: Introduction to Usability, http://www.nngroup.com/articles/usability-101-introduction-to-usability/ • User Experience White Paper: Bringing Clarity to the Concept of User Experience (2011) • Grudin, J. (2008) A Moving Target: The Evolution of HCI, in The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Edi.) Sears, A and Jacko, J. A. , Lawrence Erlbaum Associates, Taylor and Francis Group. 1-24. • Carrol, J. M. (2012) Human-Computer Interaction, Encyclopedia of Human-Computer Interaction, http://www.interaction-design.org/encyclopedia/human_computer_interaction_hci.html • Shneidermann, B. and Plaisant, C. (2005) Designing the User Interface 4th Edition, Addison-Wesley. • Zaphiris, P. and Siang Ang, C. (2009) Human-Computer Interaction: Concepts, Methodologies, Tools and Applications, Information Science Reference, Hershey, New York. • Nielsen, J., 2008, Usability ROI Declining, But Still Strong, ?http://www.useit.com/alertbox/roi.html • Shneiderman, B., 2011, The Next 25 Years of HCI Research: Technology-Mediated Social Participation, HCII2011 Keynote Speech • UXPA (Usability Professionnals Association), ?www.uxpa.com • Mesut, J., 2009, Brighton BarCamp • Knemeyer, D. and Svoboda,E., 2008 User Experience _ UX, ?www.interaction.gov.tr • Andersen, S., P. 2008, Fundamentals of Experience Design, ?www.poetpainter.com • Morville, P., 2004, User Experience Design, ?www.semanticstudios.com • Raabe,P., 2010, User-Centered Design, ?www.paznow.com • Revang, M., 2007, User Experience Design Project • Brown, T., 2008, Design Thinking, Harward Business Review • Reichenstein, O., 2009, The Spectrum of User Experience, iA, ?www.informationarchitects.jp • Marsh, N., 2011, Service Design is Dead. The New Product is Alive, www.choose nick.com • Nielsen, J., 2006, Corporate Usability Maturity: Stages 1–4, ?www.alertbox.com • Nielsen, J., 2006, Corporate Usability Maturity: Stages 5–8, ?www.alertbox.com • UX Professionalism: Building Tomorrows’ Digital Cathedrals, 2012 • Jeff Gothelf, Lean UX: Getting Out Of The Deliverables Business, 2011, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/ • Wreblovski, L., 2011, An Event Apart: Persuasive Design, ?www.lukew.com • Høgenhaug, P. S., 2012, Gamification and UX: Where Users Win or Lose, Smashing Magazine. • Wreblovski, L., 2012, Luke Wreblovski, Evolving E-Commerce Checkout. • The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior, /Ipsos/Sterling,2012. • Bustos, L., 2012, Maximizing Conversion with Checkout Optimization. • Holst, C., 2012, The State Of E-Commerce Checkout Design, Smashing Magazine • Frost, B., 2012, For a Future Friendly Web. • Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East. • Budd, A., 2012, UX Professionalism: Building Tomorrows Digital Cathedrals. • Fogg, BJ (2009) A Behavior Model for Persuasive Design, http://blog.hcilab.org/uui/files/2013/04/a40-fogg.pdf • Fogg, BJ (2009) Creating Persuasive Technologies: An Eight-Step Design Process, http://ejournal.narotama.ac.id/files/an%20eight-step%20design%20process..pdf 2 Universal Usability • Shneiderman, B. (2000) Pushing Human-Computer Interaction Research to Empower Every Citizen: Universal Usability, Communications of the ACM, Vol. 43, No: 5, 85-91. • Nielsen, J. (2010) Children's Websites: Usability Issues in Designing for Kids, Jakob Nielsen's Alertbox, ?http://www.nngroup.com/articles/childrens-websites-usability-issues/ • Loranger, H. and Nielsen J. (2013) Teenage Usability: Designing Teen-Targeted Websites, Jakob Nielsen's Alertbox, ?http://www.nngroup.com/articles/usability-of-websites-for-teenagers/ • Nielsen, J. (2013) Seniors as Web Users, Jakob Nielsen’s Alertbox, http://www.nngroup.com/articles/usability-for-senior-citizens/ • Nielsen, J. (2008) Middle-Aged Users’ Declining Web Performance, http://www.useit.com/alertbox/middle-aged-users.html • Lolanger, H. and Nielsen, J. (2013) Teenage Usability: Designing Teen-Targeted Websites,https://www.nngroup.com/articles/usability-of-websites-for-teenagers/ • Meyer, K. (2016) Young Adults/Millennials as Web Users (Ages 18–25), https://www.nngroup.com/articles/young-adults-ux/?utm_source=...6&utm_medium=email&utm_term =0_7f29a2b335-d96da19306-24233293 • Nielsen, J. (2001) Beyond Accessibility: Treating Users with Disabilities as People, http://www.nngroup.com/articles/beyond-accessibility-treating-users-with-disabilities-as-people/ • Cassell, J. (2008) Genderizing Human-Computer Interaction. J. A. Jacko ve A. Sears (eds,), The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 401-412. • Marcus, A. (2008) Global And Intercultural User-Interface Design. J. A. Jacko ve A. Sears (eds.) The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics) 2nd Edition. New York: Lawrence Erlbaum Assoc, 355-380. • Gould, E. (2005) Sythesizing the Literature on Cultural Values. Nuray Aykın (ed.) Usability and Internationalization of Information Technology, Lawrence Erlbaum Associates, Publishers, New Jersey, 79-122. 3 Information Architecture • ?Resmini, A. and Rosati, L. (2011) A Brief History of Information Architecture, Journal of Information Architecture, Vol. 3, Issue 2, p. 33-45, http://journalofia.org/volume3/issue2/03-resmini/jofia-0302-03-resmini.pdf • ?Barker, I. (2005) What is information architecture?, ?Step Two Design, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html • ?Nielsen, J. (2009) ?Top 10 Information Architecture (IA) Mistakes, http://www.nngroup.com/articles/top-10-ia-mistakes/ • ?TECED (2013) IA Evaluation Methodologies, http://teced.com/services/information-architecture-ia/ia-evaluation-methodologies/ • Righi, C., James, J., Beasley, M., Day, D. L., Fox, J. E., Gieber, J., Howe, C. and Ruby, L. (2013) Card Sort Analysis Best Practices, ?Journal of Usability Studies, Vol. 8, Issue 3, May 2013 pp. 69-89, http://www.upassoc.org/upa_publications/jus/2013may/JUS_Righi_May_2013.pdf • Richards, J. (2013) The Grammar of Interactivity, ?UX Booth, http://www.uxbooth.com/articles/the-grammar-of-interactivity/?utm_source=twitterfeed&utm_mediu m=twitter • Anderson, C. (2004) The Long Tail, Wired, Issues 12.10, October 2014, http://www.wired.com/wired/archive/12.10/tail.html • Nielsen, J. (2012) ?SEO and Usability,? ?http://www.nngroup.com/articles/seo-and-usability/ • Morville, P. and Rosenfeld, L. (2007) Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, O’Reilly Media, USA. • Nielsen, J. (2009) ?Mental Models,? ?http://www.nngroup.com/articles/mental-models/ • Hudson, W. (2013) Card Sorting, ?Encyclopedia of Human-Computer Interaction, http://www.interaction-design.org/encyclopedia/card_sorting.html • Sauro, J. (2012) Card Sorting + Tree Testing: The Science of Great Site Navigation, ?Measuring Usability,? ?http://www.measuringusability.com/blog/cardsort-tree-test.php • Nielsen, J. (2011) ?Mini-IA: Structuring the Information About a Concept, http://www.nngroup.com/articles/mini-ia-structuring-information/ • Nielsen, J. (2009) ?IA Task Failures Remain Costly, http://www.nngroup.com/articles/ia-task-failures-remain-costly/ • Nielsen, J. (2009) ?Card Sorting: How Many Users to Test, http://www.nngroup.com/articles/card-sorting-how-many-users-to-test/ 4 UI Design for Desktop Environments • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Structure, http://webstyleguide.com/wsg3/6-page-structure/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Design, http://webstyleguide.com/wsg3/7-page-design/index.html • Nielsen, J. (2011) Top 10 Guidelines for Homepage Usability, http://www.nngroup.com/articles/top-ten-guidelines-for-homepage-usability/ • Holst, C., (2104), The Current State Of E-Commerce Search, http://www.smashingmagazine.com/2014/08/18/the-current-state-of-e-commerce-search/ • Appleseed, J. (2014), Deconstructing E-Commerce Search: The 12 Query Types, http://baymard.com/blog/ecommerce-search-query-types • Whintenton, K., 2014, Filters vs. Facets: Definitions, http://www.nngroup.com/articles/filters-vs-facets/ • Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons, http://www.nngroup.com/articles/magnifying-glass-icon/ • Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid, http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/ • Loranger, H., 2014, Infinite Scrolling Is Not for Every Website, http://www.nngroup.com/articles/infinite-scrolling/ • Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages, http://www.nngroup.com/articles/search-no-results-serp/ • Whintenton, K., 2014, Filters vs. Facets: Definitions, http://www.nngroup.com/articles/filters-vs-facets/ • Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons, http://www.nngroup.com/articles/magnifying-glass-icon/ • Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid, http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/ • Loranger, H., 2014, Infinite Scrolling Is Not for Every Website, http://www.nngroup.com/articles/infinite-scrolling/ • Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages, http://www.nngroup.com/articles/search-no-results-serp/ • Cordello, J. (2013) Four Dangerous Navigation Approaches that Can Increase Cognitive Strain, http://www.nngroup.com/articles/navigation-cognitive-strain/ • Pernice, K. (2013) Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors, ?http://www.nngroup.com/articles/designing-effective-carousels/ • Nielsen, J. (2009) Mega Menus Work Well for Site Navigation, http://www.nngroup.com/articles/mega-menus-work-well/ • Krug, S., 2000, Don’t Make Me Think: A Common Sense Approach to Web Usability, Que. ? Usabilla Blog, 2012, How to design effective navigation menus. 5 UI Design for Mobile Environments • Nielsen, J. (2011) ?Mobile Usability Update, http://www.nngroup.com/articles/mobile-usability-update/ • Hoober, S. 2014, The Rise of the Phablet, Designing for Larger Phones, UXmatters, http://www.uxmatters.com/mt/archives/2014/11/the-rise-of-the-phablet-designing-for-larger-phones .php?sthash.p9hQFNW6.mjjo&utm_source=twitterfeed&utm_medium=twitter • Budiu, R. (2013) ?Mobile: Native Apps, Web Apps, and Hybrid Apps, http://www.nngroup.com/articles/mobile-native-apps/ • AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/pdf/multi- screen-moblie-whitepaper_research-studies.pdf • S?cott, H. 2014, How to design for thumbs in the Era of Huge Screens, http://scotthurff.com/posts/how-to-design-for-thumbs-in-the-era-of-huge-screens • Peatt?, K. 2015, An Exploration of Carousel Usage on Mobile E-Commerce Websites,? ?Smashing Magazine, http://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce-websites/ • Wreblovski, L. 2014, Designing for Large Screen Smartphones, http://www.lukew.com/ff/entry.asp?1927 • Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East. • Itzkovitch, A., 2012, Designing For Device Orientation: From Portrait To Landscape, Smashing Magazine, http://www.smashingmagazine.com/2012/08/designing-device-orientation-portrait-landscape/ • Robles, P. (2015), App download interstitials drive users away: Google, https://econsultancy.com/blog/66751-app-download-interstitials-drive-users-away-google/ • Appleseed, J., (2015) The State of Mobile E-Commerce Search and Category Navigation, http://baymard.com/blog/mobile-ecommerce-search-and-navigation?utm_medium=feed&utm_sour ce=twitter.com&utm_campaign=Feed%3A+baymard • Appleseed, J., (2015) 8 UX Requirements for Designing a User-Friendly Homepage Carousel, http://baymard.com/blog/homepage-carousel • Peatt, K. (2015) An Exploration Of Carousel Usage On Mobile E-Commerce Websites, https://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce- websites/ • AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/p df/multi-screen-moblie-whitepaper_research-studies.pdf • Russell-Rose, T. (2013) Designing Search: Results Pages, UX Magazine, Article No: 1124, https://uxmag.com/articles/designing-search-results-pages • Holst, C. (2016) Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce, https://www.smashingmagazine.com/2016/03/pagination-infinite-scrolling-load-more-buttons/ • Whitenton, K. (2015) Mobile Faceted Search with a Tray: New and Improved Design Pattern, https://www.nngroup.com/articles/mobile-faceted-search/ • Hewlett, L. (2014) How to plan your next mobile e-commerce website https://www.smashingmagazine.com/2014/03/how-to-plan-your-next-mobile-e-commerce-website/ • Appleseed, J., (2013) Mobile Product Pages: Always Offer a List of Compatible Products, http://baymard.com/blog/mcommerce-compatible-products-list • Denney, H. (2012) Sticky Menus Are Quicker To Navigate, https://www.smashingmagazine.com/2012/09/sticky-menus-are-quicker-to-navigate/ • Kirmani, A. (2016) Mobile-First eCommerce: What Customers Expect and Value in Mobile Shopping Experiences, http://www.uxmatters.com/mt/archives/2016/02/mobile-first-ecommerce-what-customers-expect-an d-value-in-mobile-shopping-experiences.php#sthash.Yfz7eweY.dpuf 6 Typography, Graphics and Multimedia in UX Design • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Typography, http://webstyleguide.com/wsg3/8-typography/index.html • Arditi, A. (2007) Letter case and text legibility in normal and low vision, Vision Research 47 (2007) 2499–2505, http://ac.els-cdn.com/S0042698907002830/1-s2.0-S0042698907002830-main.pdf?_tid=216ec1ca- 6c0a-11e4-b7c4-00000aab0f27&acdnat=1415975329_94d6659035b562a3eb7b803990bd6a50 • Yi, X., Hong, L., Zhong, E., Nathan, N. and L. S. Rajan (2014) Beyond clicks: dwell time for personalization, Proceeding ?RecSys’14, October 6–10, 2014, Foster City, Silicon Valley, CA, USA,? ?http://labs.yahoo.com/_c/uploads/recsys2014.pdf • Manjoo, F., (2012), You Won’t Finish This Article: Why people online don’t read to the end., Slate Magazine,?http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html • Nielsen, J., (2011), Defer Secondary Content When Writing for Mobile Users, http://www.useit.com/alertbox/mobile-content.html • Nielsen, J., (2011), Mobile Content is Twice as Difficult, http://www.useit.com/alertbox/mobile-content-comprehension.html • Reichenstein, O., 2012, Responsive Typography: The Basics?, http://informationarchitects.net/blog/responsive-typography-the-basics/ • Krishnan, S. S. and Sitaraman, R. K., 2012, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Proc. of IMC’12, November 14–16, 2012, Boston, Massachusetts, USA.?·? ?Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r? d? Edition, Editorial Design,? ?http://webstyleguide.com/wsg3/9-editorial-style/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Graphics, http://webstyleguide.com/wsg3/11-graphics/index.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Multimedia, http://webstyleguide.com/wsg3/12-multimedia/index.html • Nielsen, J., (2009), Powers of 10: Time Scales in User Experience, http://www.useit.com/alertbox/timeframes.html • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r?d? Edition, ?Forms and Applications, http://webstyleguide.com/wsg3/10-forms-and-applications/index.html • Wreblovski, L. (2012) Best Practices for Form Design, http://static.lukew.com/webforms_lukew.pdf • Constantin, J. (2013) Typographic Design Patterns And Current Practices (2013 Edition), Smashing Magazine, http://www.smashingmagazine.com/2013/05/17/typographic-design-patterns-practices-case-study-201 7 Form Design • Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Forms and Applications, http://webstyleguide.com/wsg3/10-forms-and-applications/index.html • Wreblovski, L. (2012) Best Practices for Form Design, ?http://static.lukew.com/webforms_lukew.pdf ? Appleseed, J. (2013) Why Your Checkout Process Should Be Completely Linear, http://baymard.com/blog/checkout-process-should-be-linear?utm_source=feedburner • Appleseed, J. (2012) 6 Mobile Checkout Usability Considerations, Baymard Institute, http://baymard.com/blog/mobile-checkout • Appleseed, J. (2013) Mobile Form Usability: Avoid Splitting Single Input Entities, http://baymard.com/blog/mobile-form-usability-single-input-fields?utm_source=twitterfeed&utm_med ium=twitter • Appleseed, J. (2011) Form Field Usability: Avoid Multi-Column Layouts, http://baymard.com/blog/avoid-multi-column-forms • Derek, N.. (2013) Designing A Better Mobile Checkout Process, Smashing Magazine, http://uxdesign.smashingmagazine.com/2013/03/14/designing-a-better-mobile-checkout-process/ • Horton, S., 2008, Web Style Guide 3rd Edition, ?http://www.webstyleguide.com/index.html • Wreblovski, L., 2008, Best Practices for Form Design, ?www.lukew.com • Wreblovski, L., 2012, Design Solutions for New Log In Problems, https://bagcheck.com/blog/02-design-solutions-for-new-log-in-problems • Anthony T., 2012, UX MEETS SECURITY, Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter • Wreblovski, L., 2012, Mobile Design Details: Hide/Show Passwords, http://www.lukew.com/ff/entry.asp?1653 • Budiu, R , 2014, Login Walls Stop Users in Their Tracks, http://www.nngroup.com/articles/login-walls/ • Linda Bustos, 2013, 5 Ways to Handle Long Drop-Downs In Mobile Forms, http://www.getelastic.com/5-ways-to-handle-long-drop-downs-in-mobile-forms/ • T, A. (2012) Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter • R. B., J. and Schall, A. (2014) Eye Tracking in User Experience Design: Forms and Surveys, UX Matters, ?http://www.uxmatters.com/mt/archives/2014/09/eye-tracking-in-user-experience-design.php ? Rhea, B. (2014) Structured Search in an Omnibox: Turning Sentences in to Input Fields, https://medium.com/@brhea/structured-search-in-an-omnibox-5a4c4958ff32 • Sherwin, K. (2014) Progress Indicators Make a Slow System Less Insufferable, http://www.nngroup.com/articles/progress-indicators/ 8 User Research 8.1 Methodology • Dumas, S. J. and Fox, J. E. (2008) Usability Testing: Current Practice and Future Directions. J. A. Jacko ve A. Sears (eds,),? The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 1129-1149. • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 10: Introducing Evaluation, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 317-336. • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 11: Evaluation Framework, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 339-356 • Rohrer, C. (2008) When to Use Which User Experience Research Methods, http://www.nngroup.com/articles/which-ux-research-methods/ • Rohrer, C. (2009) User Experience Research Methods in 3D: What to Use When and How to Know You’re Right, ?BayCHI, SF chapter of ACM SIGCHI, Palo Alto, CA, USA. • Sauro, J. (2013) What UX Methods To Use And When To Use Them, ?Measuring Usability, http://www.measuringusability.com/blog/method-when.php • Sauro, J. (2013) Comparison Of Usability Testing Methods, ?Measuring Usability, http://www.measuringusability.com/blog/method-comparison.php • Brandi, S. (2014) Bias in the UX Lab, ?UX Reflections, http://akendi.com/blog/bias-in-the-ux-lab/?utm_source=twitterfeed&utm_medium=twitter • Schade, A. (2015) Pilot Testing: Getting It Right (Before) the First Time, http://www.nngroup.com/articles/pilot-testing/?utm_term=0_7f29a2b335-276b9d555a-24394425&utm _content=buffera4c69&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer • Schall, A. (2015) The Future of UX Research: Uncovering the True Emotions of our Users, User Experience: The Magazine of the UXPA, ?http://uxpamagazine.org/the-future-of-ux-research/ ? Bojko?, A. and? Adamczyk?, K. A. (2014) More than Just Eye Candy: Top Ten Misconceptions about Eye Tracking, http://uxpamagazine.org/more-than-just-eye-candy-top-ten-misconceptions-about-eye-tracking/?utm _content=buffer09246&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer 8.2 Qualitative User Research • Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 12: Observing Users, ?Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 359-387. • Nielsen, J., (1995), 10 Usability Heuristics for User Interface Design, http://www.nngroup.com/articles/ten-usability-heuristics/ • Nielsen, J., (1995), Characteristics of Usability Problems Found by Heuristic Evaluation, http://www.nngroup.com/articles/usability-problems-found-by-heuristic-evaluation/ • Nielsen, J., (1995), How to Conduct a Heuristic Evaluation, http://www.nngroup.com/articles/how-to-conduct-a-heuristic-evaluation/ • Sherry, R. (2012) A Field Guide To Mobile App Testing,? ?Smashing Magazine, http://mobile.smashingmagazine.com/2012/10/22/a-guide-to-mobile-app-testing/ • Faulkner, L. (2003) Beyond the five-user assumption: Benefits of increased sample sizes in usability testing,? ?http://www.simplifyinginterfaces.com/wp-content/uploads/2008/07/faulkner_brmic_vol35.pdf 8.3 Quantifying User Experience (Quantitative User Research) • Pernice, K. and Nielsen, J. (2009) ?Eyetracking Methodology: How to Conduct and Evaluate Usability Studies Using Eyetracking, NN / g, Nielsen and Norman Group. • Sauro, J. (2012) Five Critical Quantitative UX Concepts, ?Measuring Usability, http://www.measuringusability.com/blog/five-hard-quant.php • Sauro, J. (2012) Nine Misconceptions About Statistics And Usability, ?Measuring Usability, http://www.measuringusability.com/blog/stats-usability-errors.php • Sauro, J. (2010) What Metrics Are Collected In Usability Tests?,? ?Measuring Usability, http://www.measuringusability.com/blog/usability-metrics.php • Sauro, J. (2012) 10 Benchmarks For User Experience Metrics, ?Measuring Usability, http://www.measuringusability.com/blog/ux-benchmarks.php • Sauro, J. (2013) 10 Metrics For Testing Website Navigation, ?Measuring Usability, http://www.measuringusability.com/blog/10-navigation-metrics.php?utm_source=feedly&utm_mediu m=feed&utm_campaign=Feed:+MeasuringUsability+(Measuring+Usability:+Quantitative+Usability+ and+Statistics)&utm_source=twitterfeed&utm_medium=twitter • Sauro, J. (2012) 10 Things To Know About A/B Testing,? ?Measuring Usability, http://www.measuringusability.com/blog/ab-testing.php • Sauro, J. (2013) Rating The Severity Of Usability Problems, ?Measuring Usability, http://www.measuringusability.com/blog/rating-severity.php • Sauro, J. (2013) 10 Ways to Get a Horrible Survey Response Rate, ?Measuring Usability, http://www.measuringu.com/blog/horrible-responserate.php • Baer, D. and Lubin, G. (2014), ?58 Cognitive Biases That Screw Up Everything We Do, Business Insider?, ?http://www.businessinsider.com/cognitive-biases-2014-6?op=1 • Bethlehem, J. (2009), Chapter3: Questionnaire Design, in ?Applied Survey Methods: A Statistical Perspective, Wiley Series in Survey Methodology. 8.4 Usability Testing Instruments • USABILITY AND USER EXPERIENCE?: ?Society for Technical Communication UUX Special Interest Group? (2014) Usability Toolkit, http://www.uuxsig.org/usability-toolkit/?doing_wp_cron=1416828178.1387839317321777343750&ut m_source=twitterfeed&utm_medium=twitter 8.5 UX Research and Design Tools • Sullivan Craig (2016) The List of UX Tools to Rule Them All, https://medium.com/muzli-design-inspiration/login-sign-up-inspiration-for-mobile-apps-aeff34090b bd#.ocoezqreq |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | Case Study |
| 4 | Case Study |
| 5 | Case Study |
| 6 | Case Study |
| 7 | Case Study |
| 8 | Case Study |
| 9 | Case Study |
| 10 | Case Study |
| 11 | Case Study |
| 12 | Case Study |
Practice Topics
| Week | Weekly Contents |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | Case Study |
| 4 | Case Study |
| 5 | Case Study |
| 6 | Case Study |
| 7 | Case Study |
| 8 | Case Study |
| 9 | Case Study |
| 10 | Case Study |
| 11 | Case Study |
| 12 | Case Study |
| 13 | Student Presentations |
| 14 | Student Presentations |
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 0 | 0 |
| Contribution of final exam to overall grade | 1 | 100 |
| Toplam | 1 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 8 | 6 | 48 |
| Assignments | 0 | 0 | 0 |
| Presentation | 0 | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 1 | 8 | 8 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 8 | 6 | 48 |
| Total Workload | 146 | ||
| Total Workload / 25 | 5.84 | ||
| Credits ECTS | 6 | ||