Doctoral Program in Business Administration

Qualitative Research Methods(GE 712)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
GE 712 Qualitative Research Methods 2 3 0 0 3 9
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Doctoral Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email) Deniz KUTER dkuter@gsu.edu.tr (Email)
Assistant
Objective Bu using qualitative research methods with students, to provide them to interpret scientific events by examining with a broad and deep perspective and to do independent research. Another purpose is to develop their skills to determine the necessary steps to reach the new and gripping syntheses.
Content Course content involves qualitative research to be addressed in other research methods, promotion of the use of space and describing as the application of different methods of qualitative research.
Course Learning Outcomes a. He/she knows the scientific research methods and the relationship between these methods.
b. He/she identifies the location of qualitative research within the tradition of scientific research.
c. He/she defines the research problem.
d. He/she selects the appropriate research methods.
e. He/she knows the types and uses of qualitative research.
f. He/she can plan qualitative research process.
g. He/she can use Discourse Analysis, Ethnography, Old Theory, Fenemology, Surveillance, Focus Group Study, In-depth Interviews and Document Review methods.
Teaching and Learning Methods Course is based on lectures on determined topics by instructor and discussions on example research topics. Students would be expected to design a qualitative research around problematic which they determine and in this respect, to apply the topics covered in the course.
References Agafonoff, N. «Adapting Ethnographic Research Methods to Ad Hoc Commercial Market Research.» Qualitative Market Research: An International Journal 9, no. 2 (2006): 115-125.
Arnould, E.J., M. Wallendorf. «Market Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation.» Journal of Marketing Research 31 (1994): 484-505.
Bas,T. Akturan Ulun, Nitel Araştırma Yöntemleri, Ankara: Seçkin, 2013.
Caelli, K. «The Changing Face of Phenomenological Research: Traditional and American Phenomenology in Nursing.» Qualitative Health Research 10, no. 3 (2000): 366-377.
Canniford, R. «Moving Shadows: Suggestions for Ethnography in Globalised Cultures.» Qualitative Market Research: An International Edition 8, no. 2 (2005): 204-218.
Elliot, R. «Discourse Analysis: Exploring Action, Function and Conflict in Social Texts.» Marketing Intelligence and Planning 14, no. 6 (1996): 65-68.
Elliot, R., N.J. Elliot. «Using Ethnography in Strategic Consumer Research.» Qualitative Market Research: An International Journal 6, no. 4 (2003): 215-223.
Giorgi, A., B. Giorgi. «Phenomenology.» Qualitative Psychology içinde, yazan J.A. Smith. London: Sage Publ., 2003.
Goulding, C. «Grounded Theory, Ethnography and Phenomenology A Comparative Analysis of Three Qualitative Strategies for Marketing Research.» European Journal of Marketing 39, no. 3/4 (2005): 294-308.
Harris, H. «Content Analysis of Secondary Data: A Study of Courage in Managerial Decision Making.» Journal of Business Ethics 34 (2001): 191-208.
Harvey, L.J, M.D. Myers. «Scholarship and Practice: The Conrtibution of Ethnographic Research Methods to Bridging the Gap.» Information Technology and People 8, no. 3 (1995): 13-27.
Hunter, K., S. Hari, C. Egbu, J Kelly. «Grounded Theory: Its Diversification and Application Through Two Examples From Research Studies on Knowledge and Value Management.» Electronic Journal of Business Research Methods 3, no. 1 (2005): 57-68.
Jackson, P. «Principles and Problems of Participant Observation» Geographiska Annaler Series B Human Geography, 1983: 39-46.
Marshall, C., G.B. Rossman. Designing Qualitative Research. 4th Edition. London: Sage Publ., 2006.
Mulhall, A. «In The Field: Notes on Observation in Qualitative Research.» Journal of Advanced Nursing 41, no. 3 (2003): 306-313.
Nahl, D. «A Discourse Analysis Technique for Charting the Flow of Micro Information Behavior.» Journal of Documentation 63, no. 3 (2007): 323-339.
Turner, B.A. «The Use of Graounded Theory for the Qualitative Analysis of Organizational Behavior.» Journal of Management Studies 20, no. 3 (1983): 333-348.
Van Dijk, T.A. «New(s) Racisim: A Discourse Analytical Approach.» Ethnic Minorities and the Media içinde, yazan M. Keynes, 33-49. London: Open University Press, 2000.
Venkatesh, A., N. Stolzoff, E. Shih, S. Mazumdar. «The Home of the Future: An Ethnographic Study of New Information Technologies in the Home.» Advances in Consumer Research 28, no. 1 (2001): 88-97.
Wimpenny, P., J. Gass. «Interviewing in Phenomenology and Grounded Theory: Is There a Difference.» Journal of Advanced Nursing 31, no. 6 (2000): 1485-1493.
Yıldırım, A., H. Şimşek. Sosyal Bilimlerde Nitel Araştırma Yöntemleri. 4. Basım. Ankara: Seçkin Yayıncılık, 2004.
Print the course contents
Theory Topics
Week Weekly Contents
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 2 60
Contribution of final exam to overall grade 1 40
Toplam 3 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 30
Midterm Examinations (including preparation) 1 30
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 1 40
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 3 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. X
2 Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. X
3 Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. X
4 Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. X
5 Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. X
6 Upon successful completion of the course the student should be able to produce original scientific research. X
7 Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. X
8 Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. X
9 Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. X
10 Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. X
11 Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. X
12 Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Presentation 1 14 14
Midterm Examinations (including preparation) 20 1 20
Final Examinations (including preparation) 1 21 21
Total Workload 175
Total Workload / 25 7,00
Credits ECTS 7
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