Programme Profile

BA in Communications Programme aims to provide an undergraduate education which is directed toward specialisation in media technologies and professions based on sound understanding of social and human sciences as well as foreign language competence and intercultural communication skills.

Qualification Awarded

BA in Communications

Level of Qualification

Bachelor's Degree (First Cycle)

Access Requirements

High school diploma; Placement through a nation-wide Student Selection and Placement Examination (YKS) or Galatasaray University Placement Examination (GSÜÖSYS).

Programme Requirements and Regulations

The Bachelor’s Degree in Communication is awarded to students who have successfully completed all the compulsory courses in the curriculum and the required number of elective courses in their chosen area of interest (minimum 240 ECTS)on the condition that they have obtained a cumulative grade point average of 2.00 out of 4. Those students who have enrolled their first year of study at 2010-2011 academic year have to complete successfully a 22 day industrial training period.

Recognition of Prior Learning

Students may be exempted from some courses in the framework of certain regulations. A student may be exempted from a course taken in another institution with the permission of the Faculty on the condition that its content is compatible with the content of the course in this programme.

Programme Outcomes

1 Will have effective written and oral communication skills in Turkish
2 Will have a thorough knowledge of at least two foreign languages
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it

Occupation Profiles of Graduates

Graduates may pursue carriers in journalism, public relations, promotion, advertising, radio, television, cinema, internet and mobil media professions.

Access to Further Studies

Graduates may apply for second cycle programmmes.

Grading Scheme and Grade Distribution Guidance

 The grade of a student in any course is calculated on the basis of all the grades achieved by a student in mid-term, final and make-up exam and in other assignments. The highest grade point is 100.

A student's grade is determined in letter grades by the instructor. A student’s success is assessed by taking into account of the number of students taking the course and of the average grade of the entire class. For each course taken, the student is given one of the following letter grades by the instructor.

Letter grades

Grade points













A student who has received a letter grade of (AA), (BA), (BB), (CB), or (CC) in any course is considered successful.  The letter grade (F) indicates failure.

Mode of Study

This is a full time programme.


Head of Department (or equivalent): Prof. Dr. Kerem RIZVANOĞLU
Adress: Çırağan Cad. No:36 34357 Ortaköy/İstanbul
Telephone: +90 212 227 4480

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