Non-Thesis Master Program in Communication Strategies and Public Relations


Programme Profile

The program focuses on a global perspective strategic communication and aims to equip the experts who can produce and manage effective communication strategies, who can adjust to the technological development, and who can manage public relation’s operation.

Qualification Awarded

The students who have successfully completed this programme are entitled to receive Master of Communication strategies and Public Relation degree

Level of Qualification

This is a graduate programme in Communication strategies and Public Relation

Access Requirements

To apply for the Master's degree in Business Administration, candidates: 1- should have or be a candidate for obtaining a bachelor's degree (equivalence of international diplomas must be approved by the Board of Education higher YOK), 2 - should have a minimum GPA of 2.40 to 4.00 on the undergraduate level, 3 - should prove their proficiency in English or French. Candidates may take and must obtain at least 70 points in the Intercollegiate foreign language examination.

Programme Requirements and Regulations

The Master degree is awarded to students who have successfully completed all the compulsory courses in the curriculum and the required number of elective courses in their chosen area of interest on the condition that they have obtained a cumulative grade point average of 2.75 out of 4.00. The minimum number of ECTS credits required for graduation is 90.

Recognition of Prior Learning

Successful students who have completed at least one semester in a master program of Galatasaray University or of another higher education institution can be accepted to our program through internal or external transfer within the determined quota framework.

Programme Outcomes

1 He/she acquires the knowledge and skills necessary to produce and manage effective communication strategies in digital platforms.
2 He/she knows and interprets theoretical approaches concerning the main dynamics of the information society.
3 He/she interprets, evaluates and analyses the data using high level theoretical and practical knowledge and skills in the field of public relations and advertising and he/she proposes solutions.
4 He/she knows the developments and innovations in the fields of communication and information technologies and he/she interprets them through a critical approach.
5 He/she knows and uses research, assessment and presentation techniques in the social sciences.

Occupation Profiles of Graduates

Students who graduate from this program, will expand their theoretical and practical knowledge as well as their expertise in various functional areas of business such as, public relation, strategic management, finance, accounting, sales and marketing, human resource management and corporate communication.

Access to Further Studies

The students graduated from this program may also apply for graduate programes to study.

Grading Scheme and Grade Distribution Guidance

The grade of a student in any course is calculated by the Relative Evaluation System. The students’ success in studies during the semester is calculated by evaluating the final exam grades together with the results of midterm exam(s) and/or other projects, home works, etc while considering the general success level in class. The weight of final exam grade and midterm exam(s) and/or works grades on the final evaluation should be notified in writing by the instructor of the course to the Institute at the beginning of each semester (we should note that the weight of final exam on the final grade shouldn’t be less than 40% and more than 60%). Students will receive one of the following letter grades for each course:

Letter Grade Grade Points
AA 4.00
BA 3.50
BB 3.00
CB 2.50
CC 2.00
F 0

Mode of Study


Head of Department (or equivalent): Koordinatör: Doç.Dr. Nazlı AYTUNA ÜLBAY
Adress: Galatasaray Üniversitesi
Çırağan Cad. No:36, 34349 Ortaköy/İstanbul
Telephone: 0212 227 44 80

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