Introduction
Programme Profile
The program focuses on a global perspective strategic communication and aims to equip the experts who can produce and manage effective communication strategies, who can adjust to the technological development, and who can manage public relation’s operation.
Qualification Awarded
The students who have successfully completed this programme are entitled to receive Master of Communication strategies and Public Relation degree
Level of Qualification
This is a graduate programme in Communication strategies and Public Relation
Access Requirements
To apply for the Master's degree in Business Administration, candidates: 1- should have or be a candidate for obtaining a bachelor's degree (equivalence of international diplomas must be approved by the Board of Education higher YOK), 2 - should have a minimum GPA of 2.40 to 4.00 on the undergraduate level, 3 - should prove their proficiency in English or French. Candidates may take and must obtain at least 70 points in the Intercollegiate foreign language examination.
Programme Requirements and Regulations
The Master degree is awarded to students who have successfully completed all the compulsory courses in the curriculum and the required number of elective courses in their chosen area of interest on the condition that they have obtained a cumulative grade point average of 2.75 out of 4.00. The minimum number of ECTS credits required for graduation is 90.
Recognition of Prior Learning
Successful students who have completed at least one semester in a master program of Galatasaray University or of another higher education institution can be accepted to our program through internal or external transfer within the determined quota framework.
Programme Outcomes
| 1 | He/she acquires the knowledge and skills necessary to produce and manage effective communication strategies in digital platforms. |
| 2 | He/she knows and interprets theoretical approaches concerning the main dynamics of the information society. |
| 3 | He/she interprets, evaluates and analyses the data using high level theoretical and practical knowledge and skills in the field of public relations and advertising and he/she proposes solutions. |
| 4 | He/she knows the developments and innovations in the fields of communication and information technologies and he/she interprets them through a critical approach. |
| 5 | He/she knows and uses research, assessment and presentation techniques in the social sciences. |
Occupation Profiles of Graduates
Students who graduate from this program, will expand their theoretical and practical knowledge as well as their expertise in various functional areas of business such as, public relation, strategic management, finance, accounting, sales and marketing, human resource management and corporate communication.
Access to Further Studies
The students graduated from this program may also apply for graduate programes to study.
Grading Scheme and Grade Distribution Guidance
| Letter Grade | Grade Points |
| AA | 4.00 |
| BA | 3.50 |
| BB | 3.00 |
| CB | 2.50 |
| CC | 2.00 |
| F | 0 |
Mode of Study
Communication
Head of Department (or equivalent): Koordinatör: Doç.Dr. Nazlı AYTUNA ÜLBAY
Adress: Galatasaray Üniversitesi
Çırağan Cad. No:36, 34349 Ortaköy/İstanbul
Telephone: 0212 227 44 80
E-Mail: nulbay@gsu.edu.tr