Health Communication(COM426)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM426 | Health Communication | 8 | 2 | 0 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The aim of this course is to convey how communication strategies can be used to direct individuals to the right health behavior, taking into account the public interest, and to gain knowledge and skills related to this field. |
| Content |
Health concept. Health communication theories. Medical and social model of health. Medicalisation of health. Health communication strategies. Globalisation and health information. Science journalism/health journalism. Health communication campaigns. Health literacy. |
| Course Learning Outcomes |
At the end of this course the student will be able to; -Acknowledge health communication theories. - Acknowledge methods of health communication and apply them in order to promote public health. - Differentiate health as a distinctive field of service. - Develop an interdisciplinary perspective. - Acknowledge medical deontology and also media ethics and apply them in health communication. |
| Teaching and Learning Methods |
Lectures Discussions Case study analyses |
| References |
ILLICH, Ivan. Sağlığın Gaspı. Çev: Süha Sertabipoğlu, İstanbul: Ayrıntı Yayınları, 1995. ERGUR, Ali (ed.). Ateş ve İhanet: COVID Kliniğinde Sağlık Çalışanlarının Deneyimi, İstanbul: Raskolnikov Yayınevi, Kasım 2020. AKALIN, Akif. Sağlığa ve Hastalığa Toplumcu Yaklaşım, İstanbul: Yazılama Yayınevi, 2015. PANITCH, Leo ve LEYS, Colin. Kapitalizmde Sağlık: Sağlıksızlık Semptomları, Socialist Register 2010, Çev. Umut Haskan, İstanbul: Yordam Kitap, 2011. ÇINARLI, İnci. 21.yy için Sağlık İletişimi ve Medya, 2. Baskı, Ankara: Nobel Yayınları, 2020. ÇINARLI, İnci. “Risk İletişimi Açısından SARS (Şiddetli Akut Solunum Sendromu) Salgını”, İleti-ş-im Dergisi, Sayı:2, Haziran 2005, ss.55-67. ÇINARLI, İnci. “Kitle İletişimi ve Eleştirel Sağlık Okuryazarlığı”, Sağlık Okuryazarlığı, Filiz Yıldırım and Alev Keser (eds.), Ankara: Ankara Üniversitesi Sağlık Bilimleri Yayınları, 2015, ss. 15-28. GEIST-MARTIN, Patricia, BERLIN RAY, Eileen ve SHARF, Barbara F. Communicating Health: Personal, Cultural and Political Complexities. California: Wadsworth Publishing, 2002. METZL, Jonathan M. Ve KIRKLAND, Anna. Sağlığa Karşı, İstanbul: Yapı Kredi Yayınları, 2010. GLANZ, Karen, RIMER, Barbara K. and VISWANATH, K., Health Behaviour and Health Education, 4th ed., San Fransisco: Josey-Bass, 2008. VAN SERVELLEN, Gwen Marram, Communicating Skills for Health Professional: Concepts, Practice and Evidence, 2nd ed., USA: Jones and Bartlett Publishers, 2008. T.C. Sağlık Mevzuatı, http://www.saglik.gov.tr |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The right to health. Defining health concept, dimensions of health, socşiology of health and disease. Social determinants of health. |
| 2 | Positive and negative definitions of health. Medical and social model of health. |
| 3 | Commercialisation of health and 'iatrogenesis' |
| 4 | Health communication as a multi and interdisciplinary field. Mass communication dimension in health communication. |
| 5 | Health communication theories I. Interpersonal dimension in health communication. |
| 6 | Health communication theories II. |
| 7 | Health communication strategies: social marketing, media advocacy, public relations. |
| 8 | Health information and media. Globalisation and 'Knowledge Gap Hypothesis': information rich and poors |
| 9 | Health legislation and breach/case studies. |
| 10 | Digital strategies for health communication. Health care, corporate communication and health communication. |
| 11 | Science journalism/health journalism. |
| 12 | Health communication campaign process. |
| 13 | Health risk perception and risk communication |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 40 |
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Other | 1 | 60 |
| Toplam | 3 | 140 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | |||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | |||||
| 12 | They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. | |||||
| 13 | They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres | |||||
| 14 | They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups | |||||
| 15 | They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication | X | ||||
| 16 | They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports | X | ||||
| 17 | They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas | X | ||||
| 18 | They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media | X | ||||
| 19 | They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them | X | ||||
| 20 | They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media | X | ||||
| 21 | They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures | |||||
| 22 | They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities | |||||
| 23 | They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history | |||||
| 24 | They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 6 | 2 | 12 |
| Midterm Examinations (including preparation) | 1 | 8 | 8 |
| Final Examinations (including preparation) | 1 | 20 | 20 |
| Total Workload | 68 | ||
| Total Workload / 25 | 2,72 | ||
| Credits ECTS | 3 | ||