Public Diplomacy(COM418)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM418 | Public Diplomacy | 8 | 2 | 0 | 2 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Gaye Aslı SANCAR DEMREN asancar@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to create awareness of Turkish public diplomacy in the context of its culture, policy and social values. Within the course the concept of public diplomacy, strategic communication, soft power, hard power and smart power will be discussed and Turkey’s public diplomacy and Turkish soft power will be analyzed. Public diplomacy actors and stakeholders, public diplomacy’s research and work areas such as cultural diplomacy, citizen diplomacy, international broadcasting, brands and events will be examined. |
| Content |
Concept of public opinion and diplomacy Hard power, soft power and smart power Public diplomacy’s definitions. Public diplomacy’s history. Target audiences and sources in public diplomacy International Public Relations and Image Management Model’s of Public Diplomacy Strategies and Tactics of Public Diplomacy Public Diplomacy 2.0, Digital Diplomacy Cases Studies in public diplomacy Turkish Public Diplomacy |
| Course Learning Outcomes |
The student knows the concept of public diplomacy. The student knows the differences between soft power and hard power. The student knows the importance of strategic communication for a country. The student knows what to do for creating international public opinion for a country. |
| Teaching and Learning Methods | Lectures |
| References |
Gaye Aslı Sancar, Kamu Diplomasisi ve Uluslararası Halkla İlişkiler. Beta Yayınları, İstanbul, 2012 İnci Çınarlı, Stratejik İletişim Yönetimi. 2. Baskı, Beta Yayınları, İstanbul, 2013. Vedat Demir, Kamu Diplomasisi ve Yumuşak Güç. Beta Yayınları, İstanbul, 2013. Joseph Nye, Soft Power: The Means to Success in World Politics, Public Affairs, 2005. Nancy Snow and Philip Taylor, ( Eds.) Handbook of Public Diplomacy, New York: Routledge, 2009 Kathy Fitzpatrick. The Future of U.S. Public Diplomacy: An Uncertain Fate. Leiden, Martinus Nijhoff Publishers, 2009. Micheal Kunczik. Images of Nations and International Public Relations. Lawrence Erlbaum, New Jersey, 1997. Jan Melissen. The New Public Diplomacy: Soft Power in International Relations. Second Edition. New York: Palgrave Macmillan, 2007 William Rugh. (Ed.), The Practice of Public Diplomacy. New York, Palgrave Macmillan, 2011. Philip Seib. (Ed.) Toward a New Public Diplomacy. New York, Palgrave Macmillan, 2009. Rhonda Zaharna. Battles to Bridges. New York, Palgrave Macmillan, 2010. Craig Hayden. The Rhetoric of Soft Power. United Kingdom, Lexington Books, 2012. Philip Seib. Real-Time Diplomacy. New York, Palgrave MacMillan, 2012. William Kiehl (Ed.) The Last Three Feet: Case Studies in Public Diplomacy. Washington, Public Diplomacy Council, 2012. James Pamment. New Public Diplomacy in the 21st Century. London, Routledge, 2012. Nicholas Cull. “Public Diplomacy: Taxonomies and Histories”, The Annals of the Academy of Political and Social Science. No: 616, 2008, ss. 31-54. Kirk Hallahan, Derina Holtzhausen., Betteke Van Ruler., Dejan Vercic Sriramesh ve Krishnamurthy. “Defining Strategic Communication”, International Journal of Strategic Communication. Vol: 1, 2007, ss.3-35. Gyorgy Szozndi “Public Diplomacy and Nation Branding: Conceptual Similarities and Differences”, Discussion Papers in Diplomacy. Netherlands Institute of International Relations Clingendael, No:112, Netherlands, 2008 Aslı Yağmurlu. “Halkla İlişkiler Yöntemi Olarak Kamu Diplomasisi”, İletişim Araştırmaları Dergisi. Ankara, Ankara Üniversitesi İletişim Araştırmaları ve Uygulama Merkezi, 2011, ss. 9-39. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to public diplomacy |
| 2 | Concept of public opinion and diplomacy |
| 3 | Public diplomacy’s definitions. Public diplomacy’s history. Target audiences and sources of public diplomacy |
| 4 | International Public Relations and Image Management |
| 5 | Model’s of Public Diplomacy |
| 6 | Strategies and Tactics of Public Diplomacy |
| 7 | Mid-term exam |
| 8 | Public Diplomacy 2.0, Digital Diplomacy |
| 9 | Cases Studies |
| 10 | Turkish Public Diplomacy |
| 11 | Presentations |
| 12 | Presentations |
| 13 | Presentations |
| 14 | Presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | |||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0,00 | ||
| Credits ECTS | 0 | ||