Strategic Management in Retailing
uakturan@gsu.edu.tr
Content
Objective
- Learning the basic concepts of retailing,
- Understanding the dynamics of retail strategies,
- Learning the types of retailers,
- Understanding retailing activities and policies,
- Understanding of new trends and developments in retailing.
Course Content
Week 1: The Definition, Scope and Functions of Retailing
Week 2: Store Based Retailing
Week 3: Online Retailing
Week 4: Multi-Channel Retailing
Week 5: Consumer Behavior
Week 6: Market Strategies in Retail
Week 7: Location
Retail Site Selection
Week 8: Midterm
Week 9: Organizational Structure and Human Resources Management in Retail
Information Systems and Supply Chain Management
Week 10: Customer relationship management
Week 11: Merchandise Management
Week 12: Holiday
Week 13: Retail Pricing
Week 14: Store Management
Course Learning Outcomes
1. To be able to understand the theoretical foundations and mechanisms of retail management.
2. To be able to interpret the developments in retail management.
3. To be able to evaluate the applications regarding the retail management mix.
4. To be able to define the principles and practices regarding retail management.
5. To be able to interpret retail management practices within the framework of academic bases.
References
Levy, Micheal ve Weitz, Barton A., Retailing Management, McGraw Hill Inc., NewYork.(Ders kitabı)
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | The Definition, Scope and Functions of Retail |
| 2 | Store Based Retailing |
| 3 | Online Retailing |
| 4 | Multi-Channel Retailing |
| 5 | Consumer Behavior |
| 6 | Market Strategies in Retailing |
| 7 | Location / Retail Site Selection |
| 8 | Midterm |
| 9 | Organizational Structure and Human Resources Management in Retail |
| 10 | Customer Relationship Management |
| 11 | Merchandise Management |
| 12 | Holiday |
| 13 | Retail Pricing |
| 14 | Store Management |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 80 |
| Contribution of in-term studies to overall grade | 60 | 1 |
| Contribution of final exam to overall grade | 1 | 20 |
| Contribution of final exam to overall grade | 40 | 1 |
| Total | 102 | 102 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 10 | 30 |
| Assignments | 1 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 10 | 30 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 23 | 140 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. | X | ||||
| 2 | Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. | X | ||||
| 3 | Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. | X | ||||
| 4 | Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. | X | ||||
| 5 | Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. | X | ||||
| 6 | Upon successful completion of the course the student should be able to produce original scientific research. | X | ||||
| 7 | Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. | |||||
| 8 | Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. | X | ||||
| 9 | Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. | X | ||||
| 10 | Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. | X | ||||
| 11 | Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. | X | ||||
| 12 | Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 20 | 1 | 20 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7.00 | ||
| Credits ECTS | 7 | ||