Doctoral Program in Business Administration

Strategic Management in Retailing(GE745)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
GE745 Strategic Management in Retailing 1 3 0 0 3 7
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Doctoral Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective - Learning the basic concepts of retailing,
- Understanding the dynamics of retail strategies,
- Learning the types of retailers,
- Understanding retailing activities and policies,
- Understanding of new trends and developments in retailing.
Content Week 1: The Definition, Scope and Functions of Retailing

Week 2: Store Based Retailing

Week 3: Online Retailing

Week 4: Multi-Channel Retailing

Week 5: Consumer Behavior

Week 6: Market Strategies in Retail

Week 7: Location
Retail Site Selection

Week 8: Midterm

Week 9: Organizational Structure and Human Resources Management in Retail

Information Systems and Supply Chain Management

Week 10: Customer relationship management

Week 11: Merchandise Management

Week 12: Holiday

Week 13: Retail Pricing

Week 14: Store Management
Course Learning Outcomes 1. To be able to understand the theoretical foundations and mechanisms of retail management.
2. To be able to interpret the developments in retail management.
3. To be able to evaluate the applications regarding the retail management mix.
4. To be able to define the principles and practices regarding retail management.
5. To be able to interpret retail management practices within the framework of academic bases.
Teaching and Learning Methods
References Levy, Micheal ve Weitz, Barton A., Retailing Management, McGraw Hill Inc., NewYork.(Ders kitabı)
Print the course contents
Theory Topics
Week Weekly Contents
1 The Definition, Scope and Functions of Retail
2 Store Based Retailing
3 Online Retailing
4 Multi-Channel Retailing
5 Consumer Behavior
6 Market Strategies in Retailing
7 Location / Retail Site Selection
8 Midterm
9 Organizational Structure and Human Resources Management in Retail
10 Customer Relationship Management
11 Merchandise Management
12 Holiday
13 Retail Pricing
14 Store Management
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 80
Contribution of in-term studies to overall grade 60 1
Contribution of final exam to overall grade 1 20
Contribution of final exam to overall grade 40 1
Toplam 102 102
In-Term Studies
  Number Contribution
Assignments 10 30
Assignments 1 30
Presentation 0 0
Midterm Examinations (including preparation) 1 30
Midterm Examinations (including preparation) 1 20
Project 0 0
Laboratory 0 0
Other Applications 10 30
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 23 140
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. X
2 Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. X
3 Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. X
4 Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. X
5 Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. X
6 Upon successful completion of the course the student should be able to produce original scientific research. X
7 Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly.
8 Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. X
9 Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. X
10 Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. X
11 Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. X
12 Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Assignments 0 0 0
Presentation 1 14 14
Midterm Examinations (including preparation) 20 1 20
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 21 21
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 175
Total Workload / 25 7,00
Credits ECTS 7
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