Communication

Theories of Interactive Media(JOU204)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
JOU204 Theories of Interactive Media 4 2 0 0 2 4
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Dilruba ÇATALBAŞ dcatalbas@gsu.edu.tr (Email)
Assistant
Objective This course aims to explore concepts such as digitalisation,
interactivity and convergence, which radically changed the nature as
well as use of the media, and to examine, from a critical point of
view, the implications of these concepts for the lives of individuals,
interpersonal communication, society and social order.
Content See Topics
Course Learning Outcomes At the end of this course students are expected to
- Discuss the role of technology in the theories of media and
communication;
- Explain what concepts like digitalization, new media,
interactivity and interactive media convey;
- Understand current debates on the forms, products and
systems of new media and their individual and social use and
aesthetic.
- Evaluate interactive media as a cultural form and practice.
Teaching and Learning Methods Conference, oral presentation, group discussion, written expression
References Dilruba Çatalbaş Ürper (2011) Ağ toplumu Kimin Toplumu,Pazarlama İletişimi, Kış.
Kerem Rızvanoğlu, (2011), Herkes için Web” mümkün mü?:
Evrensel Kullanılabilirlik ve Tasarım, Pazarlama İletişimi, Kış.
Donna Harraway (1985) "A Cyborg Manifesto: Science,
Technology, and Socialist-Feminism in the Late Twentieth
Century", Socialist Review.
Frank Webster (2006) Theories of the Information Society, 3rd
ed., Routledge: New York.
Haluk Geray, İletişim ve Teknoloji, Ütopya Yayınevi, Ankara,
2003, ss. 7-27
Manovich, Lev (2001) The Language of New Media. Cambridge:
MIT Press.
Manuel Castells (2005) Ağ Toplumunun Yükselişi, Bilgi
Üniversitesi Yayınları, İstanbul.
Manuel Castells (1996) La société en réseaux, L’ere de
l’information, Fayard,
Nicholas Negroponte (1996) Dijital Dünya, İstanbul: Türk
Henkel Dergisi Yayınları.
Nilüfer Timisi, Yeni İletişim Teknolojileri ve Demokrasi, Dost
Kitabevi, Ankara, 2001, ss. 33-58.
Van Dijk, Jan (2006) The Network Society, 2nd ed. London:
Sage.
Online sources:
Alain Seban, « Médias traditionnels, nouveaux médias »,
http://www.ddm.gouv.fr/IMG/pdf/rabat251004.pdf
Edward J. Downes, Sally J. McMillan, Defining Interactivity,
New Media and Society, 2000, Vol2(2):157-179.
http://eduspaces.net/seducr/files/9787/23998/Downes.pdf
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Media and technology in the media theories
3 Paradigms of old media and new media
4 The concept of interactivity and interactive media
5 Human-computer interaction
6 User interface: Design, usability and ergonomy
7 Mid-term exam
8 Reality, virtual reality, simulated reality
9 Identity, representation and body in the cyberspace
10 Cybernetic organisms and cyborg theory
11 Surveillance and panopticon in the age of interactive media
12 Digital culture, digital literacy
13 Mobile communication, mobility, connection and sociality
14 New media art: Conceptual art, virtual art, performance and installation
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 40
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 1 20
Toplam 3 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures X
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities X
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history X
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 3 42
Presentation 1 6 6
Midterm Examinations (including preparation) 1 12 12
Final Examinations (including preparation) 1 12 12
Other 1 0 0
Total Workload 100
Total Workload / 25 4,00
Credits ECTS 4
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