Communication

Media Linguistics(COM429)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM429 Media Linguistics 7 2 0 0 2 3
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Nebahat AKGÜN ÇOMAK ncomak@gsu.edu.tr (Email)
Assistant
Objective Why study media language? Media language research and the disciplines: Linguistics- Sociolinguistics- Discourse Analysis- Semiotics- Communications Studies.
Content 1.Week: What is language.
2.Week: What is discourse.
3.Week: What is symbol.
4.Week: What is Text.
5.Week: Language and Communication.
6.Week: Media language.
7.Week: News language.
8.Week: Advertisement language.
9.Week: Film language.
10.Week: Communication Language.
11.Week: Digital language.
12.Week: Visual language.
13.Week: Media Text.
14.Week: Linguistic analysis of media text.
Course Learning Outcomes 1. Language use in the Media: What is language?
2. Language use in the Media: What is discourse.
3. Language use in the Media: What is symbol.
4. Language use in the Media: What is Text.
5. Language use in the Media: Language and communication.
6. Language use in the Media: Media language.
7. Language use in the Media: News language.
Teaching and Learning Methods
References ALBADA Fudge Kelly (2000) The Public and Private Dialogue the American Familly on Television: Journal of Communication. Oxford University Press.
AUSTİN John (1962) How to do Things with Words. Oxford. Clarendon Press.
BELL Allan (1984) language Style as Audence Design. Language in Society.
FAİRCLOUGH Norman (1989)Language and Power. london. Longman.
FAİRCLOUGH Norman (1992a) Discourse and Social Change. Cambridge. Polity Press.
GREİMAS Algirdas J. (1983) Structurel Semantics. Lincoln: University of Nebraska Press.
GÖKTÜRK Akşit (1988) Okuma Uğraşı. İnkılap Kitabevi. İstanbul.
VAN Dijk T.A. (1977) Text and Context. Pragmatics of Discourse. Longman .London.
VAN Dijk T.A. (1993) Principles of Critical Discourse Analysis. Sage Publications.
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 What is Language?
2 What is discourse
3 What is symbol
4 What is Text
5 Language and Communication
6 Media Language
7 News language
8 Advertisement Language.
9 Film Language.
10 Communication language.
11 Digital Language.
12 Visual language.
13 Media Text.
14 Linguistic Anaysis of Media Text.
Practice Topics
Week Weekly Contents
Assessment System
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 1 50
Presentation 1 50
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres X
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups X
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas X
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
ECTS
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 1 14
Assignments 1 15 15
Final Examinations (including preparation) 1 15 15
Other 1 3 3
Total Workload 75
Total Workload / 25 3,00
Credits ECTS 3
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