Communication and Media Studies

Gender, Communication and Media(COM243)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM243 Gender, Communication and Media 3 2 2 2 2 3
Admission Requirements
Language of Instruction
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Özlem DANACI YÜCE (Email)
Objective On time where men / women parity and the recognition of the sexual identities in their variety is one of the major issues of social life, this course gives itself as objectives the study of the contribution of the media to the production and the reproduction of the genders, as socially constructed sexes.
Content (Subject Headings)
Course Learning Outcomes - The student will define the concept of gender.
- The student will know the history of relations of "sex" at the social level and and the process of construction of the concept of "gender".
- The student will understand the role and impact of media on the production and reproduction of gender.
- The student will know to analyze different researches realized on the texts, on the media industries and in sociology of the publics of the media to complete the theoretical approaches.
Teaching and Learning Methods Theoretical course
References - Course notes
- Margaret Mead, L’un et l’autre sexe, Paris : Folio essais, 1966.
- Pierre Bourdieu, La Domination Masculine, Acte de la Recherche en Sciences Sociales, No.84, Sept. 1990, 4-31.
- Christine Guionnet et Erik Neveu, Féminins/Masculins. Sociologie du Genre, Paris: Armand Collin, 2005.
- Michèle Ferrand, Féminin Masculin, Paris : Editions La Découverte, 2004.
- Monique Rémy, Comment les Femmes sont Vues, Paris: Point d’appui, Women’s Studies, 1994.
- Hülya Uğur Tanrıöver et Ö. Danacı Yüce, Symbolic Annihilation of Women in the Turkish Daily Press, in Y. Pasadeos, D. Dimitrakopoulou (Eds.), Mass Media Research: International Approaches, Athens: Athens Institute For Education and Research-ATINER, 2006, 183-192.
- Özlem Danacı Yüce et B. Kara, Belles de Sport: Représentation des femmes dans les pages sportives des quotidiens turcs, İletişim-Özel Sayı (Représentations Sociales et Communication), Özel sayı, Temmuz 2009,377-391.
- Hülya Uğur Tanrıöver, Özlem Danacı Yüce et allii, Medyada Kadınların Temsil Biçimleri, in Medyada Cinsiyetçiliğe Son, İstanbul: Kadınların Medya İzleme Grubu-MEDİZ Yayını, 2008, 110-164.
- Ayşegül Yaraman, Turquie : Réalité du Féminisme et Ambigüités du Kémalisme, Après-demain, No.1, Mars 2007, 16-19.
Print the course contents
Theory Topics
Week Weekly Contents
1 Knowledge and presentation of the course and program
2 Sex and gender: construction of a concept
3 Division of the social work and "sexual roles" (gender roles)
4 Feminist movement and gender issues
5 Production and reproduction of social roles: The process of socialization
6 The movement of women and gender issues in Turkey
8 Questions of gender and production/consumption of the media contents
9 Gender studies in the media production industries
10 Gender studies in media texts
11 Gender studies and reception
12 Intervention of a speaker
13 Presentation of students' works
14 Presentation of students' works
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 100
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities X
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 1 14
Assignments 0 0 0
Presentation 0 0 0
Midterm Examinations (including preparation) 1 16 16
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 24 24
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 82
Total Workload / 25 3,28
Credits ECTS 3
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