Health Communication(RPP404)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP404 | Health Communication | 8 | 2 | 0 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) Mutlucan ŞAHAN msahan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The objective of this course is to teach how to use communication strategies to guide individuals toward positive health behaviour. |
| Content |
Medical and Social Models of Health Medicalisation of Health Interpersonal and mass communication dimensions of the health communication Methods of health communication Health communication theories and models Health literacy Science and health journalism Health communication campaign design |
| Course Learning Outcomes |
At the end of this course the student will be able to; -Acknowledge health communication theories. - Acknowledge methods of health communication and apply them in order to promote public health. - Differentiate health as a distinctive field of service. - Develop an interdisciplinary perspective. - Acknowledge medical deontology and also media ethics and apply them in health communication. |
| Teaching and Learning Methods |
Lectures Discussion Case studies Students' presentations |
| References |
Lecture notes. ATKIN Charles and WALLACK Lawrence (eds.). Mass Communication and Public Health: Complexities and Conflicts. Newbury Park: Sage Publications, 1990. CİRHİNLİOĞLU Zafer. Sağlık Sosyolojisi. Ankara: Nobel Yayın Dağıtım, 2001. ÇINARLI İnci. Sağlık İletişimi ve Medya, İstanbul: Nobel Yayınları, 2008. ÇINARLI İnci and YILMAZ Elgiz. “The Media Manufacturing the Sense of Health, Illness and Disease: Health Coverage in Turkish Newspapers”, 4th. Global Conference on Making Sense of Health, Illness and Disease, Mansfield College, Oxford, http://www.inter-disciplinary.net/mso/hid/hid4/cinarli%20paper.pdf, 2005. ÇINARLI İnci. “Risk İletişimi Açısından SARS (Şiddetli Akut Solunum Sendromu) Salgını”, İleti-ş-im Dergisi, Sayı:2, Haziran 2005, pp.55-67. ERDOĞAN İrfan. “Tekelleşme, Medya ve Medya Pratikleri”, Toplum ve Hekim. Cilt.17, Sayı. 6, Kasım-Aralık 2002, p.243. GEIST-MARTIN Patricia, BERLIN RAY Eileen and SHARF Barbara F.. Communicating Health: Personal, Cultural and Political Complexities. California: Wadsworth Publishing, 2002. GLANZ Karen, RIMER Barbara K. and VISWANATH K., Health Behaviour and Health Education, 4th. ed., San Fransisco: Josey-Bass, 2008. ILLICH Ivan. Sağlığın Gaspı. Çev: Süha Sertabipoğlu, İstanbul: Ayrıntı Yayınları, 1995. İNCEOĞLU Yasemin and KAR Altan, Kadın ve Bedeni, İstanbul: Ayrıntı Yayınları, 2010. SIGNORIELLI Nancy. Mass Media Images and Impact on Health: A Sourcebook. CT: Greenwood Press, 1993. SÜTLAŞ Mustafa. Medya İçin Sağlık, Sağlık İçin Medya, İstanbul: Bas-Haş Yayınları, 2007. TABAK Ruhi Selçuk. Sağlık İletişimi, İstanbul: Literatür Yayınları, 1999. T.C. Sağlık Mevzuatı, http://www.istabip.org.tr http: //www.sanayi.gov.tr (Reklam Kurulu kararları) VAN SERVELLEN Gwen Marram, Communicating Skills for Health Professional: Concepts, Practice and Evidence, 2nd. ed., USA: Jones and Bartlett Publishers, 2008. WALLACK Lawrence vd. Media Advocacy and Public Health: Power for Prevention. California: Sage Publications, 1993. WRIGHT Kevin B., SPARKS Lisa and O’HAIR Dan, Health Communication in the 21st Century, Blackwell Publishing, 2008. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Definition of health communication concept, dimensions of health, sociology of illness and disease |
| 2 | Definitions negative and positive of health/ medical and social models |
| 3 | The medicalisation and commercialisation of health / 'iatrogenesis' |
| 4 | Health communication as a inter and multidisciplinary field. Mass communication dimension of heath communication |
| 5 | Theories of health communication / Communication between health personnel and patients (interpersonal dimension of health communication) |
| 6 | Methods of health communication: Social marketing, media advocacy and public relations |
| 7 | Public health informations and the media ("Imperatives and impediments") |
| 8 | Mid-term exam |
| 9 | Health regulations and breaches in health sector |
| 10 | Science and health journalism |
| 11 | Design process of health communication campaign |
| 12 | Health literacy and media literacy |
| 13 | Perception of health risks and communication |
| 14 | New media and health communication (trends and orientations) |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 10 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 5 | 3 | 15 |
| Assignments | 1 | 5 | 5 |
| Midterm Examinations (including preparation) | 1 | 6 | 6 |
| Final Examinations (including preparation) | 1 | 8 | 8 |
| Total Workload | 62 | ||
| Total Workload / 25 | 2,48 | ||
| Credits ECTS | 2 | ||