Crisis and Risk Communicaton Management(RPP304)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP304 | Crisis and Risk Communicaton Management | 6 | 2 | 0 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | English |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The aim of this course is to transmit key information on crisis and risk management and provide an opportunity to practice and also to convey a critical and systematic / analytical perspective. |
| Content |
Crisis, risk and issues management / Theoretical framework and concepts Crisis and risk communication management Crisis communication strategies Case studies Theory of Risk Society |
| Course Learning Outcomes |
At the of this course the student will be able to; -Acknowledge the theories and concepts of the crisis and risk. -Managing a crisis and assess its effects. -Launch a proactive crisis plan. -Make an ethical debate on the field. |
| Teaching and Learning Methods |
Lectures Discussions Case studies' analysis Students' presentations |
| References |
Lecture notes. BECK Ulrich, “The Silence of Words and Political Dynamics in the World Risk Society”, Kasım 2001’de yapılan konuşma, Elena Mancini tarafından Almanca’dan tercüme, Logos 1.4, Fall 2002, http://logosonline.home.igc.org/beck.pdf, (01.11.2008). BECK Ulrich, “Living in the World Risk Society”, Hubhouse Memorial Public Lecture at LSE, 15 February 2006. DELAHAYE PAINE Katie, “How to Mesure Your Results in Crisis”, (2003), http://www.instituteforpr.com/pdf/HowtoMeasureYourResultsinaCrisis, KatieDelahayePaine2002.pdfIPR, 11.06.2006. GIDDENS Anthony, “Risk”, BBC/Reith Lectures, Hong Kong, 1999. ERDOĞAN İrfan, Teoride ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006. FÜREDI Frank, Korku Kültürü: Risk Almanın Riskleri, Çev. Barış Yıldırım, 2001. TERZIS George and VASSILADOU Myria, “The Role of the Media During Crisis”, http://www.communicatecooperate.eu/index.php/ezwebin_site/content/download/109/502/file/The_Role_of_the_Media_during_Crises.pdf ÇINARLI İnci, “Risk İletişimi Açısından SARS (Şiddetli Akut Solunum Sendromu) Salgını”, GSÜ İleti-ş-im Dergisi, no.2, Haziran 3005. ÇINARLI İnci (ed.), Belirsizlik Toplumu’nun Krizi, İstanbul: Beta Yayınları, 2009. John P. McHALE, Joseph P. ZOMPETTI and Mary Anne MOFFITT, “A Hegemonic Model of Crisis Communication: Truthfulness and Repercussions in Kasky v. Nike”, Journal of Business Communication, vol. 44, n.4, October 2007, pp.374-402. LUKASZEWSKI James E., “Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model”, Ragan’s Communication Journal, January/February, 1999. NEWSOM Doug, VANSLYKE TURK Judy and KRUCKEBERG Dean. This is PR: The Realities of Public Relations, USA: Thomson/Wadsworth, 2003. NARBAY ŞİMŞEK Mine, Kriz İletişimi. İstanbul: Nobel Yayınları, 2006. WHO “Sixth Futures Forum on Crisis Communication”, 10-11 May 2004, Reykjavik-Iceland, 2004. IFDA Crisis Communication Manual, 2002, http://www.ifdaonline.org/safety/IFDACrisisManual.pdf, 15.09.2005. KAPLAN Tamara. “How Effective Public Relations Saved Johnson & Johnson”, http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html, 10.03.2005. SANDMAN Peter M.. “Crisis Communication: A Very Quick Introduction”, (2004), http://www.psandman.com/col/crisis.htm, 09.03.2005. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Definition of the concept of 'crisis' and 'risk' / Crisis communication, crisis management, risk management and introduction to the theoretical conceptualization of risk perception |
| 2 | Crisis typologies and stages of the crisis. Stages of the crisis communication / Proactive and reactive communication of the crisis / 'Risk evaluation', 'risk communication' and 'risk management': A new approach or proactive processus? (e.g. SARS and avian influenza) |
| 3 | Crisis and credibility: definition of the threats to corporate communication / (activists' reactions, product recall, legal consequences) and global perspectives of the crisis (e.g. Enron, Cadbury, Costa Concordia, BP) |
| 4 | 'Public opinion node' in crisis management / Communication with stakeholders and 'nimbus publics' |
| 5 | Issues management-risk management- crisis management: similar objectives, different tactics and strategies |
| 6 | Succeeding with the crisis: Crisis management plan / Reactive strategies, crisis team, crisis check-lists etc. / Analyze of the crises such as Bhopal, Tylenol, BP Mexican Gulf oil spill, Marmara earthquake 1999, hurricane Katrina 2005, Hurricane Sandy 2011, "Climategate", Toyota crisis... |
| 7 | Mid-term exam |
| 8 | Media relations and crisis communication: "Imperatives and Impediments" |
| 9 | Eliminating the crisis: Crisis communication strategies / Social media and crisis management |
| 10 | Evaluating the outputs of the crisis management |
| 11 | Global crisis (e.g. 9/11, BSE...) / Communication strategies and errors / The role of the media and media coverage of the crisis |
| 12 | Technology and risk perception |
| 13 | 'Risk Society' I |
| 14 | 'Risk Society' II |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 25 |
| Midterm Examinations (including preparation) | 1 | 15 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | |||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 4 | 5 | 20 |
| Presentation | 1 | 5 | 5 |
| Midterm Examinations (including preparation) | 1 | 5 | 5 |
| Final Examinations (including preparation) | 1 | 8 | 8 |
| Total Workload | 66 | ||
| Total Workload / 25 | 2,64 | ||
| Credits ECTS | 3 | ||