Advertising Ethics(COM425)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM425 | Advertising Ethics | 7 | 2 | 2 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Barış KARA bkaragsu@gmail.com (Email) |
| Assistant | |
| Objective | Evaluation of social and cultural ethical problems arising from advertising sector and advertisements. Learning of decision-making mechanisms in the face of ethical problems to be encountered in the context of marketing ethics |
| Content |
1. Week Introduction to Ethics 2. Week Advertising and Ethical Problems: Consumption, Consumption Society and Approaches 1 3. Week Advertising and Ethical Problems: Consumption, Consumption Society and Approaches 2 4. Week Advertising and Ethical Problems: Women and Child Representations 5. Week Advertisings, Ethics and Audiences 6. Week Ads and Audiences Field Survey Review 7. Week Mid-term Exam 8. Week Marketing Ethics – 1 9. Week Marketing Ethics – 2 10. Week Marketing Ethics – 3 11. Week Advertising Sector Employees and Ethical Understandings 12. Week Ethical Codes in Advertising and Commercial Law 13. Week Internet Advertising and Information Law 14. Week General Evaluation |
| Course Learning Outcomes | At the end of the course, the students will have an understanding of ethical problems in terms of marketing ethics and advertising, they will have knowledge of ethical decision-making. |
| Teaching and Learning Methods | Internet, PowerPoint presentations, discussions, case studies |
| References |
Armstrong, Walter (2008). Moral Psychology. Cambridge, MA: MIT Press. Bloom, P. (2013). Just Babies: The Origins of Good and Evil. Penguin: New York. Brenkert, G. (2010). The Oxford Handbook of Business Ethics. Oxford: UK. Darwall, S. (1998). Philosophical Ethics. Westview: Oxford. Drumwright, M. & Murphy, P. (2004). How Advertising Practitioners View Ethics : Moral Muteness, Moral Myopia, and Moral Imagination, Journal of Advertising. 33: 2 Hitlin, S & Vaisey, S. (eds) (2010). Handbook of the Sociology of Moralitiy. Springer: New York. Luetge, C. (2013). Handbook of the Philosophical Foundations of Business Ethics. Springer: New York. Palazzo, G. (2012). Ethical Blindness, Journal of Business Ethics, 109 / 3. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to Ethics |
| 2 | Advertising and Ethical Problems: Consumption, Consumption Society and Approaches 1 |
| 3 | Advertising and Ethical Problems: Consumption, Consumption Society and Approaches 2 |
| 4 | Advertising and Ethical Problems: Women and Child Representations |
| 5 | Advertisings, Ethics and Audiences |
| 6 | Ads and Audiences Field Survey Review |
| 7 | Mid-term exam |
| 8 | Marketing Ethics – 1 |
| 9 | Marketing Ethics – 2 |
| 10 | Marketing Ethics – 3 |
| 11 | Advertising Sector Employees and their Ethical Understandings |
| 12 | Ethical Codes in Advertising and Commercial Law |
| 13 | Internet Advertising and Information Law |
| 14 | General Evaluation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 2 | 28 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Final Examinations (including preparation) | 1 | 10 | 10 |
| Total Workload | 76 | ||
| Total Workload / 25 | 3,04 | ||
| Credits ECTS | 3 | ||