Communication

Research and evaluation methods in public relations(COM329)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM329 Research and evaluation methods in public relations 5 2 0 0 2 3
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Gaye Aslı SANCAR DEMREN asancar@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is that students could be conduct public relations research, analyse and read the research and could be able to evaluate all of the public relations process.
Content In this course firstly the importance of the research and evaluation process of public relations will be handled. Situation analysis, primary and secondary research in public relations, PEST and SWOT analysis, analysis of target audiences and models for evaluation in public relations will be examined. Within the course the principles of public relations profession, research in digital public relations, social media and web sites and reputation researches will be studied.
Course Learning Outcomes At this course the students,
Know the research methods in public relations,
Can do qualitative and quantitative research,
Can evaluate the results of social media researches
Can evaluate public relations campaigns.
Teaching and Learning Methods Lecture notes
Case studies
Presentation of students
References ÇINARLI İnci, Stratejik İletişim Yönetimi, 2. Basım İstanbul: Beta Yayınları, 2013.

GÖKSEL, Ahmet Bülent. Stratejik Halkla İlişkiler Yönetimi, 2. Basım, Ankara, Nobel Yayın Dağıtım.

GREGORY Anne, Planning and Managing Public Relations Campaigns, 2nd. ed., London: Kogan Page Ltd., 2000.

MACNAMARA Jim, “Revisiting the Disciplinary Home of Evaluation: New Perspectives to Inform PR Evaluation Standards”. Research Journal of the Institute for Public Relations Vol: 3 No: 2, 2017

MICHEALSON, David and STACKS Don. A Professional and Practitional Guide to Public Relations Research, Measurement and Evaluation , Business Expert Press, 2017

WATSON Tom ve NOBLE Paul, Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation, London: Kogan Page, 2005.

Yayınoğlu Eraslan Pınar, Halkla İlişkilerde Araştırma, İstanbul: Birsen Yayınları, 2005.
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 Importance of research and evaluation in public relations
2 Research in public relations process: Situation analysis.
3 Primary and secondary research in public relations.
4 PEST and SWOT analysis.
5 Analysis of target audiences
6 Historical process of research and evaluation in public relations.
7 Principles of public relations profession.
8 Midterm exam
9 Research in digital public relations: Social media and web sites analysis.
10 Reputation research.
11 Presentation of students
12 Presentation of students
13 Presentation of students
14 Presentation of students
Practice Topics
Week Weekly Contents
Assessment System
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 60
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
ECTS
Activities Number Period Total Workload
Class Hours 2 14 28
Working Hours out of Class 2 14 28
Presentation 1 15 15
Total Workload 71
Total Workload / 25 2,84
Credits ECTS 3
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