Doctoral Program in Business Administration

International Marketing(GE 717)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
GE 717 International Marketing 2 3 0 0 3 7
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Doctoral Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is to teach the basic principles and strategies of international marketing management. In this context, it is aimed for students to understand and analyze global environmental factors, to develop market entry strategies and to plan policies and strategies by analyzing the marketing mix elements for international markets.
Content Week 1. Globalization

Week 2. Globalization

Week 3. Economic and financial environment

Week 4. Cultural, legal and political environment

Week 5. Global marketing research, global segmentation and positioning

Week 6. Global marketing strategies

Week 7. Market entry

Week 8. Midterm Exam

Week 9. Product development

Week 10. Pricing

Week 11. Sales

Week 12. Communication, distribution

Week 13. Developing/emerging markets

Week 14. Import, export
Course Learning Outcomes 1. To be able to understand the theoretical foundations and mechanisms of international marketing management.
2. To be able to interpret the developments related to international marketing management.
3. To be able to evaluate practices related to international marketing mix.
4. To be able to define principles and practices related to international marketing.
5. To be able to interpret international marketing practices within the framework of academic foundations.
Teaching and Learning Methods
References Masaaki Kotabe ve Kristiaan Helsen, “Global Marketing Management”, 4th edition, USA: John Wiley and Sons Inc.
Print the course contents
Theory Topics
Week Weekly Contents
1 Globalization
2 Globalization
3 Economic and financial environment
4 Cultural, legal and political environment
5 Global marketing research, global segmentation and positioning
6 Global marketing strategies
7 Marketing entry
8 Midterm Exam
9 Product development
10 Pricing Policies
11 Sales Management
12 Communication, distribution
13 Developing/emerging markets
14 Import export
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 60
Contribution of in-term studies to overall grade 1 60
Contribution of final exam to overall grade 1 40
Contribution of final exam to overall grade 1 40
Toplam 4 200
In-Term Studies
  Number Contribution
Assignments 1 30
Assignments 1 30
Presentation 1 30
Presentation 1 30
Midterm Examinations (including preparation) 1 30
Midterm Examinations (including preparation) 1 30
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 6 180
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. X
2 Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. X
3 Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. X
4 Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. X
5 Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. X
6 Upon successful completion of the course the student should be able to produce original scientific research. X
7 Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. X
8 Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. X
9 Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. X
10 Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. X
11 Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. X
12 Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work.
Activities Number Period Total Workload
Class Hours 14 3 42
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Working Hours out of Class 13 6 78
Presentation 1 14 14
Presentation 1 14 14
Midterm Examinations (including preparation) 20 1 20
Midterm Examinations (including preparation) 20 1 20
Final Examinations (including preparation) 1 21 21
Final Examinations (including preparation) 1 21 21
Total Workload 350
Total Workload / 25 14,00
Credits ECTS 14
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