Doctoral Program in Business Administration

International Marketing(GE 717)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
GE 717 International Marketing 2 3 0 0 3 7
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Doctoral Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is to teach the basic principles and strategies of international marketing management. In this context, it is aimed for students to understand and analyze global environmental factors, to develop market entry strategies and to plan policies and strategies by analyzing the marketing mix elements for international markets.
Content Week 1. Globalization

Week 2. Globalization

Week 3. Economic and financial environment

Week 4. Cultural, legal and political environment

Week 5. Global marketing research, global segmentation and positioning

Week 6. Global marketing strategies

Week 7. Market entry

Week 8. Midterm Exam

Week 9. Product development

Week 10. Pricing

Week 11. Sales

Week 12. Communication, distribution

Week 13. Developing/emerging markets

Week 14. Import, export
Course Learning Outcomes 1. To be able to understand the theoretical foundations and mechanisms of international marketing management.
2. To be able to interpret the developments related to international marketing management.
3. To be able to evaluate practices related to international marketing mix.
4. To be able to define principles and practices related to international marketing.
5. To be able to interpret international marketing practices within the framework of academic foundations.
Teaching and Learning Methods
References Masaaki Kotabe ve Kristiaan Helsen, “Global Marketing Management”, 4th edition, USA: John Wiley and Sons Inc.
Print the course contents
Theory Topics
Week Weekly Contents
1 Globalization
2 Globalization
3 Economic and financial environment
4 Cultural, legal and political environment
5 Global marketing research, global segmentation and positioning
6 Global marketing strategies
7 Marketing entry
8 Midterm Exam
9 Product development
10 Pricing Policies
11 Sales Management
12 Communication, distribution
13 Developing/emerging markets
14 Import export
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 60
Contribution of final exam to overall grade 1 40
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 30
Presentation 1 30
Midterm Examinations (including preparation) 1 30
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 3 90
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Presentation 1 14 14
Midterm Examinations (including preparation) 20 1 20
Final Examinations (including preparation) 1 21 21
Total Workload 175
Total Workload / 25 7,00
Credits ECTS 7
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