Doctoral Program in Business Administration

Marketing Theory(GE 741)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
GE 741 Marketing Theory 1 3 0 0 3 7
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Doctoral Degree
Course Instructor(s) Mehmet Yaman ÖZTEK moztek@gsu.edu.tr (Email)
Assistant
Objective This course aims to teach the fundamental principles and strategies of marketing.
Content Week 1. The Historical Development of Marketing

Week 2. The philosophical approaches to marketing

Week 3. The philosophical approaches to marketing

Week 4. Innovation and marketing

Week 5. The new concepts in marketing

Week 6. The Importance of Consumer

Week 7. Mid-term Exam

Week 8.The Market Concept: Segmentation/target market and positioning

Week 9. Marketing planning and marketing strategy

Week 10. Marketing Research

Week 11. Product policy

Week 12. Pricing policy

Week 13. Distribution policy

Week 14. Communication policy
Course Learning Outcomes 1. Students will be able to comprehend and describe basic school in marketing and marketing theory.
2. Students will be able to put forward an idea about debated theories in marketing nowadays.
3. Students will be able to interpret the relations between marketing modeling techniques and real cases.
4. Students will be able to interpret theories comparatively which are presented by different schools.
5. Students will be able to contribute in marketing theory in academic level.
Teaching and Learning Methods
References ? Principles of Marketing, Philip Kotler & Gary Armstrong
? Marketing, Jean Pierrre Helfer, Jacques Orsoni
? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert
? Pazarlama İlkeleri, Mehmet Karafakioğlu
? Marketing Theory, Jagdith Sheth
? Marketing Theory, Shelby Hunt
Print the course contents
Theory Topics
Week Weekly Contents
1 The Historical Development of Marketing
2 The philosophical approaches to marketing
3 The philosophical approaches to marketing
4 Innovation and marketing
5 The new concepts in marketing
6 The Importance of Consumer
7 Mid-term Exam
8 The Market Concept: Segmentation/target market and positioning
9 Marketing planning and marketing strategy
10 Marketing Research
11 Product policy
12 Pricing policy
13 Distribution policy
14 Communication policy
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 40
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. X
2 Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. X
3 Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. X
4 Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. X
5 Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. X
6 Upon successful completion of the course the student should be able to produce original scientific research. X
7 Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. X
8 Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. X
9 Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. X
10 Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. X
11 Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. X
12 Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Assignments 1 34 34
Presentation 0 0 0
Midterm Examinations (including preparation) 0 14 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 21 21
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 175
Total Workload / 25 7,00
Credits ECTS 7
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