Entrepreneurship

Content

Objective

This course aims to teach the basics of entrepreneurship and the process including the creation and the takeover of the company.

Course Content

Week 1: Introduction to entrepreneurship
Week 2: Entrepreneurship, what is it?
Week 3: It all starts with an idea
Week 4: Getting information and help
Week 5: Elaborating the first draft of his/her project
Week 6: Validating his/her concept
Week 7: Building his/her Business Model
Week 8: Midterm exam
Week 9: Estimating his/her turnover
Week 10: Structuring the project
Week 11: Starting and envisioning the future
Week 12: Project presentation
Week 13: Project presentation
Week 14: Project presentation

Course Learning Outcomes

1. Students will be able to know how a project leader gradually emerges as an entrepreneurial leader and shapes his team
2. Students will be able to determine the type of marketing strategy to choose.
3. Students will be able to know how to finance the entrepreneurial project
4. Students will be able to develop and write a business plan
5. Students will be able to identify the growth strategies of a start-up

Teaching and Learning Methods

Lecturing, presentations and projects

References

• Entrepreneuriat, Michel Coster, 2009, Pearson Education, France.
• Entrepreneuriat, C. Léger-Jarniou, G. Certhoux, J.-M.Degeorge, N. Lameta & H. Le Goff, DUNOD, 2016, France.
• Entrepreneurship, Successfully Launching New Ventures, Bruce R. Barringer & R. Duane Ireland, 5th Edition, 2016, Pearson, Essex, England.
• New Venture Creation, Stephen Spinelli, Jr. & Robert Adams, 9th Edition, 2012, McGraw-Hill Education, New York.
• Girişimcilik, Temel Kavramlar, Girişimcilik Türleri, Girişimcilikte Güncel Konular, 2017, Cinius Yayınları.
• Girişimcilik Okulu, E. Aysan Doğaner, 2014, Kuraldışı Yayıncılık.

Assessment System