Digital consumer experience II (RPS 596) | GSÜ

Content

Objective

By referring to the theoretical background provided in the “Digital Customer Experience” course through various case analysis, it is aimed to provide the students the knowledge and ability to design “customer experience” in digital media. During the semestre, an original interactive medium will be developed through every step of the user experience design process by each student under the supervision of the lecturers. The participants will also be introduced with the research and design techniques used in user-centered research and design process through hands on studies.

Course Content

1. Week: Introduction to Interactive Media Design: Concepts, Limitations, Possibilities

2. Week: UX Centered Design and Development Process: Techniques

3. Week: Selection of the Proposals: Goal, Objective and Strategy

4. Week: Persona

5. Week: User Journey and Story

6. Week: Information Architecture _ Content Map

7. Week: Mid-Term Evaluation

8. Week: Interface Design: Paper Prototype

9. Week: Interface Design: Paper Prototype

10. Week: Interface Design: Digital Prototype (Wireframe)

11. Week: Interface Design: Digital Prototype (Wireframe)

12. Week: Interface Design: Mock-up

13. Week: Interface Design: Mock-up

14. Week: Final Evaluation _ JURY

Course Learning Outcomes

At the end of the semestre, the students will have the knowledge and ability to conduct the entire interactive media design process due to the principles of user experience design.

Teaching and Learning Methods

Lecture and Design Studio

References

? Knemeyer, D. and Svoboda,E., 2008 User Experience _ UX, www.interaction.gov.trhttp://www.interaction.gov.tr
? User Experience White Paper, Bringing clarity to the concept of user experience, Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010
? Andersen, S., P. 2008, Fundamentals of Experience Design, www.poetpainter.comhttp://www.poetpainter.com
? Morville, P., 2004, User Experience Design, www.semanticstudios.comhttp://www.semanticstudios.com
? Nyman, N., 2008, User Experience
? Raabe,P., 2010, User-Centered Design, www.paznow.comhttp://www.paznow.com
? Revang, M., 2007, User Experience Design Project
? Brown, T., 2008, Design Thinking, Harward Business Review
? Reichenstein, O., 2009, The Spectrum of User Experience, iA, www.informationarchitects.jphttp://www.informationarchitects.jp
? Marsh, N., 2011, Service Design is Dead. The New Product is Alive, www.choose nick.com
? Nielsen, J., 2006, Corporate Usability Maturity: Stages 1–4, www.alertbox.com.
? Nielsen, J., 2006, Corporate Usability Maturity: Stages 5–8, www.alertbox.com.
? www.usabilitycounts.com, 2012
? UX Professionalism: Building Tomorrows’ Digital Cathedrals, 2012
? Jeff Gothelf, Lean UX: Getting Out Of The Deliverables Business, 2011, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
? Wreblovski, L., 2011, An Event Apart: Persuasive Design, www.lukew.comhttp://www.lukew.com
? Høgenhaug, P. S., 2012, Gamification and UX: Where Users Win or Lose, Smashing Magazine.
? Wreblovski, L., 2012, Luke Wreblovski, Evolving E-Commerce Checkout.
? The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior, /Ipsos/Sterling, 2012.
? Bustos, L., 2012, Maximizing Conversion with Checkout Optimization.
? Holst, C., 2012, The State Of E-Commerce Checkout Design, Smashing Magazine
? Frost, B., 2012, For a Future Friendly Web.
? Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East.
? Budd, A., 2012, UX Professionalism: Building Tomorrows Digital Cathedrals.

Weekly Contents

Theory Topics
Week	Weekly Contents
1	Introduction to Interactive Media Design: Concepts, Limitations, Possibilities
2	UX Centered Design and Development Process: Techniques

Practice Topics
Week	Weekly Contents
1	Discussion
2	Discussion
3	Selection of the Proposals: Goal, Objective and Strategy
4	Persona
5	User Journey and Story
6	Information Architecture _ Content Map
7	Mid-Term Evaluation
8	Interface Design: Paper Prototype
9	Interface Design: Paper Prototype
10	Interface Design: Digital Prototype (Wireframe)
11	Interface Design: Digital Prototype (Wireframe)
12	Interface Design: Mock-up
13	Interface Design: Mock-up
14	Final Evaluation _ JURY

Assessment System

Contribution to Overall Grade
Activities	Number	Contribution
Contribution of in-term studies to overall grade	1	50
Contribution of final exam to overall grade	1	50
Total	2	100

In-Term Studies
Activities	Number	Contribution
Assignments	0	0
Presentation	4	100
Midterm Examinations (including preparation)	0	0
Project	0	0
Laboratory	0	0
Other Applications	0	0
Quiz	0	0
Term Paper/ Project	0	0
Portfolio Study	0	0
Reports	0	0
Learning Diary	0	0
Thesis/ Project	0	0
Seminar	0	0
Other	0	0
Total	4	100

Relation of Proficiency

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	He/she acquires the knowledge and skills necessary to produce and manage effective communication strategies in digital platforms.					X
2	He/she knows and interprets theoretical approaches concerning the main dynamics of the information society.			X
3	He/she interprets, evaluates and analyses the data using high level theoretical and practical knowledge and skills in the field of public relations and advertising and he/she proposes solutions.					X
4	He/she knows the developments and innovations in the fields of communication and information technologies and he/she interprets them through a critical approach.					X
5	He/she knows and uses research, assessment and presentation techniques in the social sciences.				X

ECTS

Activities	Number	Period	Total Workload
Class Hours	14	3	42
Working Hours out of Class	14	4	56
Assignments	12	4	48
Term Paper/ Project	1	6	6
Total Workload			152
Total Workload / 25			6.08
Credits ECTS			6