Communication and Media Studies

Intercultural Communication(COM407)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM407 Intercultural Communication 7 2 0 0 2 3
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Michel Bourse (Email)
Objective The purpose of this course is to explain conceptual dimensions of globalization. In this course, globalization of culture will be defined. Economic, politic and cultural basis of Globalized World will be analyzed. The roles of notions of the theorists of “network society” and “technological determinism” in the creation of the myth of communication society will be interrogated. Furthermore, it will be discussed that how modern sociologists and anthropologists analyze global culture and communication. All these discussions will be analyzed by using examples of CNN International and CNN Turk.
Content (Subject Headings)
Course Learning Outcomes At the end of this course, the student will
- be able to know the globalized world and its tools
- explain the role of media in the global change
- understand the changing world forced by cultural globalization
- learn the concepts and theories of intercultural communication
- acquiring the skill of understanding the visual and written material in
- be able to make the links between social, cultural, economic and technological changes
Teaching and Learning Methods Theoretical course
References Nilgün Tutal, Küreselleşme İletişim Kültürlerarasılık, 2006, Kırmızı
JohnTomlinson, Küreselleşme ve Kültür, 2000, Ayrıntı yay.
John Tomlinson, Kültürel Emperyalizm, 1999, Ayrıntı yay.
Armand Mattelart, La mondialisation de la communication. 1996,
Paris: PUf.
………………, La communication-monde, 1999. Paris. La
Print the course contents
Theory Topics
Week Weekly Contents
1 Basics notions on Globalization
2 Social, economic and cultural context of globalization
3 Technical Communication as a player in globalization
4 Myth communication
5 Information society
6 Intercultural communication and new communication technologies
7 Different paradigms and theories
8 Midterm
9 Civilization, diversity, universalism, particularism and exotism
10 Cultural gobalization and identity conflicts
11 Cultural Imperialism
12 Conflict between civilizations: Example of CNN Int.
13 The End of Eurocentrism?
14 Communication as normative value and ethics principles of the encounter with the other
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 60
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. X
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 1 14
Assignments 0 0 0
Presentation 1 15 15
Midterm Examinations (including preparation) 0 0 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 15 15
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 1 3 3
Total Workload 75
Total Workload / 25 3,00
Credits ECTS 3
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