Communication

Digital Media and Society(JOU407)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
JOU407 Digital Media and Society 7 2 0 0 2 5
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type
Course Level Bachelor Degree
Course Instructor(s) Tolga ÇEVİKEL tcevikel@gsu.edu.tr (Email)
Assistant
Objective This course aims to discuss contemporary conceptualizations and theoretical approaches related to the change in different media sectors and in different areas of social life, occurred with the emergence of digital technology and the internet.
Content See. Subject Headings (Topics)
Course Learning Outcomes At the end of this course, students are expected to
- have a grasp of discussions in the literature about the effects of technology on the media sector as well as its broader social and economic impacts and outcomes,
- comprehend the change taking place in different cultural industries, such as publishing, film and music, due to digitalization and online distribution; become aware of new trends,
- know the basic principles on which successful online collaborative projects like Wikipedia, Linux, etc. are based; develop an understanding of the strengths and potentials of mass and open collaboration over these projects.
Teaching and Learning Methods
References Books
Chris Anderson (2008). Uzun Kuyruk. İstanbul: Optimist.
Yochai Benkler (2012). Penguen ve Leviathan. İstanbul: Optimist.
Jeff Howe (2010). Crowdsourcing. İstanbul: Optimist.
Clay Shirky (2010). Herkes Örgüt. İstanbul: Optimist.

TED Conferences (www.ted.com)
Chris Anderson: Technology's long tail
Yochai Benkler: The new open-source economics
Howard Rheingold: The new power of collaboration
Barry Schwartz: The paradox of choice
Clay Shirky: How social media can make history
Clay Shirky: Institutions vs. collaboration
Clay Shirky: How cognitive surplus will change the world
James Surowiecki: The power and the danger of online crowds
Luis von Ahn: Massive-scale online collaboration
Jimmy Wales: The birth of Wikipedia
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 Introduction to the course
2 Digitalization, Moore's law, digital "free"
3 Rise of the amateur, mass amateurization
4 Long tail theory
5 Superstar economy
6 Paradox of choice
7 Digital publishing, film and music industries
8 Midterm exam
9 Crowdsourcing
10 Crowdsourcing
11 Open and mass online collaboration
12 Case study: Wikipedia
13 Case study: Free/open source software movement and Linux
14 Wisdom of the crowds and collective intelligence
Practice Topics
Week Weekly Contents
Assessment System
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 1 50
Presentation 1 50
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities X
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history X
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
ECTS
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 3 42
Assignments 2 10 20
Presentation 2 8 16
Midterm Examinations (including preparation) 1 10 10
Total Workload 116
Total Workload / 25 4.64
Credits ECTS 5
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