Analysis of Public Relations Campaigns (RPP351)
|Course Code||Course Name||Semester||Theory||Practice||Lab||Credit||ECTS|
|RPP351||Analysis of Public Relations Campaigns||5||2||2||2||2||4|
|Language of Instruction||Turkish|
|Course Level||Bachelor Degree|
|Course Instructor(s)||Banu BASKAN KARSAK firstname.lastname@example.org (Email)|
The objective of this course is to clarify the steps of a PR campaign. In this course
the four stages of a campaign: research, planning, implementation and evaluation
will be examined by case studys. The tools of public relations, target, evaluation
of a campaign will be discussed in this course.
First Week: Introduction, definitions.
Week 2: Four steps of PR campaigns
Week 3 : Four steps of PR campaigns
Week 4 : Public relations tools
Week 5 :Social responsibility campaigns
Week 6: Crises communication cases.
Week 7 Midterm exam
Week 8: Budget
Week 9: Campaigns analyses
Week 10 : Campaigns analyses
Week 11: Presentations and case study
Week 12: Presentations and case study
Week 13: : Presentations and case study
Week 14. : Presentations and case study
|Course Learning Outcomes||
At the end of this cours the student will:
- Know the stages of a PR campaign.
- Learn the terms strategy, tactics, objective, target.
- Use the tools of public relations.
- Compose messages.
- Know evaluation of a campaign
|Teaching and Learning Methods|
PELTEKOĞLU Filiz Balta, Halkla ilişkiler nedir?, Beta Yayınları,
JEFKINS Frank, Public Relations Techniques, Butterworth-
Heinemann, 2ème édition (September 16, 1994).
OKAY Ayla ve OKAY Aydemir, Halkla İlişkiler, Kavram ve
Stratejiler, Der Yayınları, İstanbul.
CUTLIP, CENTER and Broom , Effective Public Relations
Contribution to Overall Grade
|Midterm Examinations (including preparation)||1||40|
|Term Paper/ Project||0||0|
|No||Program Learning Outcomes||Contribution|
|1||Will have effective written and oral communication skills in Turkish||X|
|2||Will have a thorough knowledge of at least two foreign languages||X|
|3||Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects||X|
|4||Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices||X|
|5||Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace||X|
|6||Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group||X|
|7||Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter||X|
|8||Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes||X|
|9||Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach||X|
|10||They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields|
|11||They learn sociological, cultural and aesthetic approaches in electronic, digital media and film|
|12||They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.|
|13||They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres|
|14||They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups|
|15||They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication||X|
|16||They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports||X|
|17||They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas||X|
|18||They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media||X|
|19||They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them||X|
|20||They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media|
|21||They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures|
|22||They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities|
|23||They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history|
|24||They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it|
|Working Hours out of Class||14||3||42|
|Midterm Examinations (including preparation)||1||10||10|
|Final Examinations (including preparation)||0||0||0|
|Term Paper/ Project||0||0||0|
|Total Workload / 25||3,84|