Department of Business Administration

Strategic Management(G421)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G421 Strategic Management 7 3 0 0 3 5
Admission Requirements
Language of Instruction English
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Tuncay GÜRBÜZ (Email)
Objective The objective of the course is to enhance the students’ ability to comprehend major issues in strategic management. The purpose is thus, to familiarize them with the theories, tools and principles of strategic management. Trough lectures, experiential exercises, case studies and strategic analysis of the enterprises, the course provides the opportunity to develop skills for strategic thinking and analysis, leadership, and cross-functional integration.
Course Learning Outcomes Upon successful completion of the course the student should be able: evaluate past strategies and strategists analyze the company and its environment
3. to develop new strategies
4. to implement the selected strategies. have a global view of management.
Teaching and Learning Methods
References Contemporary Strategy Analysis R.M. Grant
Wiley 2010.

Exploring Corporate Strategy G.Johnson, K.Scholes, R.Whittington Prentice Hall 2009.

Strategic Management & Business Policy T.L.Wheleen & J.D.Hunger Pearson International Edition 2008.
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Basic Concepts in Strategic Management
3 Environmental Scanning and Industry Analysis
4 Internal Scanning: Organizational Analysis
5 Strategy Formulation: Situation Analysis and Business Strategy
6 Strategy Formulation: Corporate Strategy
7 Strategy Formulation: Functional Strategy and Strategic Choice
8 Strategy Implementation: Organizing for Action
9 Simulation
10 Mid term exam
11 Presentation
12 Presentation
13 Presentation
14 Presentation
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 12 60
Contribution of final exam to overall grade 1 40
Toplam 13 100
In-Term Studies
  Number Contribution
Assignments 4 10
Presentation 0 0
Midterm Examinations (including preparation) 1 15
Project 1 25
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 6 10
Toplam 12 60
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 4 1 4
Presentation 1 14 14
Midterm Examinations (including preparation) 1 14 14
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 14 14
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 1 1 1
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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