Entrepreneurship

Content

Objective

This course aims to teach the basics of entrepreneurship and the process including the creation and the takeover of the company.

Course Content

Week 1: Human dimension of the business model
Week 2: Marketing aspect of the entrepreneurial phenomena
Week 3: Entrepreneur and strategy
Week 4: Finance and business model
Week 5: The business plan
Week 6: Startup
Week 7: Mid-term exam
Week 8: Growth strategies of the start-ups
Week 9: Structuring of resources and legal strategy
Week 10: Entrepreneurial process and management of human dynamics
Week 11: The necessary change of the buyer of a company
Week 12: Intrapreneurship
Week 13: Entrepreneurship and Innovation: incubation as an innovation strategy
Week 14 : Social entrepreneurship

Course Learning Outcomes

1. Students will be able to know how a project leader gradually emerges as an entrepreneurial leader and shapes his team
2. Students will be able to determine the type of marketing strategy to choose.
3. Students will be able to know how to finance the entrepreneurial project
4. Students will be able to develop and write a business plan
5. Students will be able to identify the growth strategies of a start-up

Teaching and Learning Methods

Lecturing, presentations and projects

References

• Entrepreneuriat, Michel Coster, 2009, Pearson Education, France.
• Entrepreneuriat, C. Léger-Jarniou, G. Certhoux, J.-M.Degeorge, N. Lameta & H. Le Goff, DUNOD, 2016, France.
• Entrepreneurship, Successfully Launching New Ventures, Bruce R. Barringer & R. Duane Ireland, 5th Edition, 2016, Pearson, Essex, England.
• New Venture Creation, Stephen Spinelli, Jr. & Robert Adams, 9th Edition, 2012, McGraw-Hill Education, New York.
• Girişimcilik, Temel Kavramlar, Girişimcilik Türleri, Girişimcilikte Güncel Konular, 2017, Cinius Yayınları.
• Girişimcilik Okulu, E. Aysan Doğaner, 2014, Kuraldışı Yayıncılık.

Weekly Contents

Assessment System

ECTS