Consumer Psychology(G528)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G528 | Consumer Psychology | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Caner DİNCER cdincer@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to deepen knowledge on essential themes and those emerging in consumer behavior and to explain consumer psychology taking into account the psychological, socio-cultural and situational factors. |
| Content |
1.st course : Introduction 2.nd course : Consumer psychology and the process of buying decision 3.rd course :Psychological Factors 4.th course : Perception, internal and external factors influencing the perception 5.th course : Attitudes, attitude change and the personality 6.th course : Motivation and learning 7.th course : Socio-cultural factors 8.th course : Culture, sub-culture et reference groups 9.th course : Family 10.th course : Mid-term 11.th course : Situational Factors 12.th course : Presentation (Case Study) 13.th course : Mid-term 14.th course : Presentation (Researches and Reports) |
| Course Learning Outcomes |
This course will provide to students learning 1. Consumer psychology in purchasing decisions 2. Influencing factors 3. Applications, strategic reflections |
| Teaching and Learning Methods | |
| References |
- Solomon et al., Consumer Behavior, 2006, Pearson. - Engel, JF, Blackwell, RD & Miniard, PW. 1995. Consumer behavior. International ed. Florida. Dryden. - Journal of Economic Psychology - Journal of Consumer Research |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | 1.st course : Introduction |
| 2 | 2.nd course : Consumer psychology and the process of buying decision |
| 3 | 3.rd course :Psychological Factors |
| 4 | 4.th course : Perception, internal and external factors influencing the perception |
| 5 | 5.th course : Attitudes, attitude change and the personality |
| 6 | 6.th course : Motivation and learning |
| 7 | 7.th course : Socio-cultural factors |
| 8 | 8.th course : Culture, sub-culture et reference groups |
| 9 | 9.th course : Family |
| 10 | 10.th course : Mid-term |
| 11 | 11.th course : Situational Factors |
| 12 | 12.th course : Presentation (Case Study) |
| 13 | 13.th course : Mid-term |
| 14 | 14.th course : Presentation (Researches and Reports) |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 60 | 0 |
| Contribution of final exam to overall grade | 40 | 0 |
| Toplam | 100 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 3 | 0 |
| Presentation | 2 | 0 |
| Midterm Examinations (including preparation) | 2 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 7 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. | X | ||||
| 2 | Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. | X | ||||
| 3 | Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. | X | ||||
| 4 | Will have a command of qualitative and quantitative research methodology. | X | ||||
| 5 | Will be able to conduct statistical analyses and interpret the results. | X | ||||
| 6 | Will have a command of scientific studies (writing articles, presenting papers) | X | ||||
| 7 | Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. | X | ||||
| 8 | Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. | X | ||||
| 9 | Should be able to do team work in researches and studies and contribute to information flow. | X | ||||
| 10 | Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. | X | ||||
| 11 | être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 5 | 70 |
| Assignments | 3 | 12 | 36 |
| Presentation | 2 | 3 | 6 |
| Midterm Examinations (including preparation) | 2 | 12 | 24 |
| Final Examinations (including preparation) | 1 | 2 | 2 |
| Total Workload | 180 | ||
| Total Workload / 25 | 7,20 | ||
| Credits ECTS | 7 | ||