|Course Code||Course Name||Semester||Theory||Practice||Lab||Credit||ECTS|
|Language of Instruction||Turkish|
|Course Level||Bachelor Degree|
|Course Instructor(s)||Nevin KARABIYIK firstname.lastname@example.org (Email)|
|Objective||Explaining how can we create and apply advertising activities via theory and practice|
Week 1. Integrated marketing communication concept
Week 2. Advertising as a component of promotion mix.
Week 3. Advertising concept, classification, advantages and disadvantages.
Week 4. Advertising theories.
Week 5. Advertising organization and ad agencies
Week 6. Advertising campaign planning
Week 7. Advertising objectives
Week 8.advertising budgeting
Week 9. Creativity in advertising
Week 10. Creativity in advertising II
Week 11. Media planning
Week 12. Advertising effectiveness and ad research
Week 13. Advertising semiology
Week 14. Ad creation workshop
|Course Learning Outcomes||
1. Students will be able to implement their knowledge and skills about advertising in marketing.
2. Students will be able to develop advertising strategies.
3. Students will be able to make advertising campaign and media planning.
4. Students will be able to prepare advertising performance budget.
5. Students will be able to calculate effectiveness of advertising.
|Teaching and Learning Methods|
Adversiting and Promotion-George Belch
Adversiting and Promotion-Chris Hackley
|1||Integrated marketing communication concept|
|2||Advertising as a component of promotion mix.|
|3||Advertising concept, classification, advantages and disadvantages.|
|5||Advertising organization and ad agencies|
|6||Advertising campaign planning|
|10||Creativity in advertising|
|12||Advertising effectiveness and ad research|
|14||Ad creation workshop|
Contribution to Overall Grade
|Contribution of in-term studies to overall grade||1||40|
|Contribution of final exam to overall grade||1||60|
|Midterm Examinations (including preparation)||1||40|
|Term Paper/ Project||0||0|
|No||Program Learning Outcomes||Contribution|
|1||The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge.||X|
|2||The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods.||X|
|3||The ability to work effectively in a team; the ability to pass on knowledge to other members of the team.||X|
|4||The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary.||X|
|5||The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business.||X|
|6||Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired.||X|
|7||Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment.||X|
|8||Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages.||X|
|9||The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions.||X|
|10||Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions.||X|
|11||Consciousness of taking into account ethical values, when making decisions and being involved in business life.||X|
|12||Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences.||X|
|Working Hours out of Class||12||3||36|
|Midterm Examinations (including preparation)||1||15||15|
|Final Examinations (including preparation)||1||17||17|
|Term Paper/ Project||0||0||0|
|Total Workload / 25||5,00|