Corporate Communication (RPP312)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP312 | Corporate Communication | 6 | 2 | 0 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Banu BASKAN KARSAK bkarsak@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations |
| Content |
First Week: Introduction, definitions. Week 2:Management theories Week 3 : Organizational communication tools Week 4 : Functions of organizational communication Week 5 :Corporate Identity and corporate ımage. Week 6: Corporate culture Week 7 Midterm exam Week 8: Corporate reputation Week 9: Leadership and communication Week 10 : Obstacles ın organizational communication Week 11: Presentations and case study Week 12: Presentations and case study Week 13: : Presentations and case study Week 14. : Presentations and case study |
| Course Learning Outcomes |
At the end of this cours the student will: - Analyse theoritical framework of corporate communication - Use corporate communication tools - Analyse corporate communication with case studies. |
| Teaching and Learning Methods | |
| References |
GÜRGEN Haluk, Örgütlerde İletişim Kalitesi, Der Yayınları, 1997. SABUNCUOĞLU Zeyyad, Örgütlerde İletişim, Arıkan Yayınları, 2009. OKAY Ayla, Kurum Kimliği, Media Cat Yayınları, 1999. VURAL Beril Akıncı, Kurum Kültürü, İletişim Yayınları, 2003. Van RIEL Cees B.M., Principles of Corporate Communication, Prentice Hall, 1995. STEIDL Peter - EMERY Garry, CorporateImage and Identitiy Strategies Designing the corporate Future, Business & Professional Publishing, 1999. BALMER John M.T. and GREYSER Stephan A., Revealing the Corporation, perspectives on identity, image, reputation, corporate branding, Routledge. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction, definitions. |
| 2 | Management theories |
| 3 | Organizational communication tools |
| 4 | Functions of organizational communication |
| 5 | Corporate Identity and corporate ımage. |
| 6 | Corporate culture |
| 7 | Midterm exam |
| 8 | Corporate reputation |
| 9 | Leadership and communication |
| 10 | Obstacles ın organizational communication |
| 11 | Presentations and case study |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | |||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 2 | 28 |
| Presentation | 1 | 10 | 10 |
| Total Workload | 66 | ||
| Total Workload / 25 | 2,64 | ||
| Credits ECTS | 3 | ||