Advertising Campaigns Planning(RPP204)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP204 | Advertising Campaigns Planning | 4 | 3 | 0 | 0 | 3 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Halime YÜCEL BOURSE hbyucel@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The objective of this course is to be more aware about advertising campaigns planning steps such as research, planning and application. |
| Content |
Advertising planning Creative strategies Advertising media global vision |
| Course Learning Outcomes | Students will learn how advertising agencies and announcers are working together planning advertising campaigns. |
| Teaching and Learning Methods |
presentations discussions students presentations |
| References |
Füsun Kocabaş, Müge Elden, Reklam ve Yaratıcı Strateji, İstanbul, Yayınevi ed., 1997. Robert Leduc, La Publicité: Une Force au Service de l’Entreprise, Paris, Dunod, 1990. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Advertising planning concept |
| 2 | Advertising campaign objectives |
| 3 | Product and service analysis |
| 4 | Advertising target |
| 5 | Advertising target |
| 6 | Creative strategies |
| 7 | Creative strategies |
| 8 | Creative strategies |
| 9 | Advertising media global vision |
| 10 | Advertising planning for the press |
| 11 | Advertising planning for the radio |
| 12 | Advertising planning for the television |
| 13 | New Media supports |
| 14 | Advertising campaigns evaluation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 40 |
| Presentation | 1 | 60 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 2 | 28 |
| Assignments | 1 | 5 | 5 |
| Presentation | 1 | 7 | 7 |
| Total Workload | 82 | ||
| Total Workload / 25 | 3,28 | ||
| Credits ECTS | 3 | ||