Communication

History of Advertising(COM339)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM339 History of Advertising 5 2 2 0 2 3
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Çiğdem ERSAYIN cersayin@gmail.com (Email)
Assistant
Objective - Starting from 1950's, the advent of American TV advertising industry will be
analyzed in ten year periods.
- The importance of TV advertising on public life will be presented.
- The impact of TV advertising on other convetional media will be discussed.
- Influential advertising campaigns and admen affecting American consumption culture will be
presented an discussed.
Content 1.Week: Analysis of American culture in 1950s and the dynamics affecting the cultural, political, social
and technological improvements.
2.Week: Penetration of TV sets into the households and TV's becoming the new advertising medium
will be explained.
3.Week: Changing climate in advertising due to the new comer:TV. The first TV advertisements and the products present
by TV advertisements. The important admen and their influence on the industry will be presented.
4.Week: The important TV advertising campaigns and their influences on the consumer in 1950s.
5.Week: An important collection of TV advertisements fron 1950s will be presented.
6.Week: The new generation admen changing the TV ad industry in 1960s
7.Week: The Midterm exam
8.Week: Leo Burnett, David Ogilvy and Bill Bernbach will be presented.
9.Week: The differences between 1950s and 60s will be presented.
10.Week: Coca Cola, Pepsi and VW Bettle advertising campaigns
11.Week: Avis, Hertz and Volvo advertsing campaigns in 1960s
12.Week: 1970s advertsing will be presented.
13.Week: The advertsing campaigns during 1970s will be presented.
14.Week: Advertising Campaigns during 1980s will be presented.
Course Learning Outcomes At the end of this course, the participant will be able to;
- Comprehend the importance of the advent of TV advertising industry.
- Explain the impact of TV advertising on other media advertising and consumption culture.
- Identify important advertising campaigns and admen
Teaching and Learning Methods PP presentations, Literature review, advertsing campaigns projections
References 1) Yeni İkonalar, P.Rutherford, YKY
2) The Manipulators, J.Robinson
3) Youtube broadcast
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 America in 1950's/PEST Analysis
2 Penetration of TV sets into the houses and its effects
3 The changing rules of the advertising industry
4 Important advertising campaigns in 1950's.
5 Marlboro Campaign
6 The new era: 1960's
7 Midterm Exam
8 Important admen and examples from the campaigns
9 The differences between the advertising campaigns in 1950's and 60's
10 Coca Cola, Pepsi and VW campaigns
11 Avis, Hertz, Volvo campaigns
12 Advertising in 1970's
13 Campaign examples from 1970's
14 Advertising in 1980's
Practice Topics
Week Weekly Contents
Assessment System
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
ECTS
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Midterm Examinations (including preparation) 1 10 10
Final Examinations (including preparation) 1 10 10
Total Workload 76
Total Workload / 25 3,04
Credits ECTS 3
© Copyright 2016 - IT Office
Scroll to Top