Analysis of Public Relations Campaigns(RPP351)
Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
---|---|---|---|---|---|---|---|
RPP351 | Analysis of Public Relations Campaigns | 5 | 2 | 0 | 0 | 2 | 3 |
Prerequisites | |
Admission Requirements |
Language of Instruction | Turkish |
Course Type | |
Course Level | Bachelor Degree |
Course Instructor(s) | Banu BASKAN KARSAK bkarsak@gsu.edu.tr (Email) |
Assistant | |
Objective |
The objective of this course is to clarify the steps of a PR campaign. In this course the four stages of a campaign: research, planning, implementation and evaluation will be examined by case studys. The tools of public relations, target, evaluation of a campaign will be discussed in this course. |
Content |
First Week: Introduction, definitions. Week 2: Four steps of PR campaigns Week 3 : Four steps of PR campaigns Week 4 : Public relations tools Week 5 :Social responsibility campaigns Week 6: Crises communication cases. Week 7 Midterm exam Week 8: Budget Week 9: Campaigns analyses Week 10 : Campaigns analyses Week 11: Presentations and case study Week 12: Presentations and case study Week 13: : Presentations and case study Week 14. : Presentations and case study |
Course Learning Outcomes |
At the end of this cours the student will: - Know the stages of a PR campaign. - Learn the terms strategy, tactics, objective, target. - Use the tools of public relations. - Compose messages. - Know evaluation of a campaign |
Teaching and Learning Methods | |
References |
PELTEKOĞLU Filiz Balta, Halkla ilişkiler nedir?, Beta Yayınları, 2009. JEFKINS Frank, Public Relations Techniques, Butterworth- Heinemann, 2ème édition (September 16, 1994). OKAY Ayla ve OKAY Aydemir, Halkla İlişkiler, Kavram ve Stratejiler, Der Yayınları, İstanbul. CUTLIP, CENTER and Broom , Effective Public Relations |
Theory Topics
Week | Weekly Contents |
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Practice Topics
Week | Weekly Contents |
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Contribution to Overall Grade
Number | Contribution | |
---|---|---|
Contribution of in-term studies to overall grade | 1 | 40 |
Contribution of final exam to overall grade | 1 | 60 |
Toplam | 2 | 100 |
In-Term Studies
Number | Contribution | |
---|---|---|
Assignments | 0 | 0 |
Presentation | 0 | 0 |
Midterm Examinations (including preparation) | 0 | 0 |
Project | 0 | 0 |
Laboratory | 0 | 0 |
Other Applications | 0 | 0 |
Quiz | 0 | 0 |
Term Paper/ Project | 0 | 0 |
Portfolio Study | 0 | 0 |
Reports | 0 | 0 |
Learning Diary | 0 | 0 |
Thesis/ Project | 0 | 0 |
Seminar | 0 | 0 |
Other | 0 | 0 |
Toplam | 0 | 0 |
No | Program Learning Outcomes | Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | Will have effective written and oral communication skills in Turkish | X | ||||
2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X |
Activities | Number | Period | Total Workload |
---|---|---|---|
Class Hours | 14 | 2 | 28 |
Working Hours out of Class | 14 | 1 | 14 |
Presentation | 1 | 6 | 6 |
Midterm Examinations (including preparation) | 1 | 10 | 10 |
Project | 1 | 10 | 10 |
Total Workload | 68 | ||
Total Workload / 25 | 2,72 | ||
Credits ECTS | 3 |