Communication

Semiology and communication(RPP311)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
RPP311 Semiology and communication 5 2 2 0 2 3
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type
Course Level Bachelor Degree
Course Instructor(s) Halime YÜCEL BOURSE hbyucel@gsu.edu.tr (Email)
Assistant
Objective The objective of course is to give students theoretical and practical elements of semiotics. Accordingly they will be able to use semiotics discovering hidden meaning in the mass communication productions.
Content Theoretical and practical elements of semiotic
Course Learning Outcomes 1. Students will acquire a general knowledge on semiotics.

2. This semiotic approach will help them to develop a critical vision on mass communication productions
Teaching and Learning Methods presentations
discussions
References Joseph Courtés, Semiotique. Dictionnaire raisonné de la théorie du langage. Hachette. 1994.

Martine Joly, Introduction à l’analyse de l’image. Broché.

Mariette Julien, L’Image Publicitaire des Parfums: Communication Olfactive, Paris, Harmattan, 1997.
Halime Yücel, İmgeden Yoruma, Ayrıntı, İstanbul 2013.
Print the course contents
Theory Topics
Week Weekly Contents
1 Semiotics history
2 Principles of semiotics
3 Introduction in visual semiotics
4 Plastic signs
5 Iconic signs
6 Linguistic signs
7 Advertising and semiotics (1)
8 Advertising and semiotics (2)
9 Movies and semiotics (1)
10 Movies and semiotics (2 )
11 Television series and semiotics (1)
12 Television series and semiotics (2)
13 students presentations
14 students presentations
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 40
Presentation 1 60
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 3 42
Total Workload 70
Total Workload / 25 2,80
Credits ECTS 3
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