Public Relations Theories and Ethics(SİY 611)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| SİY 611 | Public Relations Theories and Ethics | 1 | 2 | 0 | 0 | 2 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to describe basic knowledge on theories, models and concepts of public relations discipline and ethical issues concerning the domain. Within this course public relations will not only be studied by a managerial and instrumental perspective, but as a social activity and social phenomenon, aiming to bring an analytical and critical perspective to students. |
| Content |
Theories and models of public relations Strategic communication and PR as social phenomenon Public manipulation and new forms of the propaganda Ethical decision making Corporate social responsibility and sustainability |
| Course Learning Outcomes |
At the end of this course student can; 1. Acknowledge public relations theories and models. 2. Acknowledge ethical principles in public relations domain and question ethical issues. 3. Realise strategic communication practices. 4. Realise analytical and ethical questioning on public relations domain. |
| Teaching and Learning Methods |
Presentations Discussions Students' presentations |
| References |
Lecture notes. ? CHOMSKY Noam, Medya Denetimi: Immediast Bildirgesi. 2. Baskı, İstanbul: Tüm Zamanlar Yayıncılık, 1995. ? CUTLIP S.M., CENTER A.H. and BROOM G.M., Effective Public Relations, 8th. Edition, New Jersey: Prentice-Hall International, 2000. ÇINARLI İnci, Stratejik İletişim Yönetimi, İstanbul: Beta Yayınları, 2009. ERDOĞAN, İrfan, İletişimi Anlamak, Ankara: Erk Yayınları, 2002. ? ERDOĞAN İrfan T,eori ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006. ? EWEN Stuart. R! A Social History of Spin, New York: Basic Books, 1996. ? GRUNIG James E. and HUNT Todd, Managing Public Relations, New York: Holt, Reinehart ve Wilson Inc., 1984. ? IHLEN Øyvind, VAN RULER Betteke and FREDRIKSSON Magnus, Public Relations and Social Theory: Key Figures and Concepts, New York: Routledge, 2009. ? JOWETT Garth S. and O’DONNELL Victoria, Propaganda and Persuasion, 4th. Ed., California: Sage Publications, 2006. ? L’ETANG Jacquie and PIECZKA, Magda (der.), Halkla İlişkilerde Eleştirel Yaklaşımlar, Ankara: Vadi Yayınları, 2002. ? MOLONEY Kevin, Rethinking Public Relations: The Spin and the Substance, New York: Routledge, 2000. OKAY Ayla and OKAY Aydemir, Halka İlişkiler Kavram, Strateji ve Uygulamaları, Genişletilmiş 3.Basım, İstanbul: Der Yayınları, 2007. ? ÖZBEK Meral (Ed.), Kamusal Alan, İstanbul: Hil Yayın, 2005. ? PRATKANIS Anthony and ARONSON Elliot, Propaganda Çağı: İknanın Gündelik Kullanımı ve Suistimali, Çev.Nagihan Haliloğlu, İstanbul: Paradigma Yayınları, 2008. ? TOTH Elisabeth L. and HEATH Robert L.(ed.), Rhetorical and Critical Approaches to Public Relations, New Jersey: Lawrence and Erlbaum Associates, 2002. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Definition of the discipline of public relations and PR in the 21st century: “Strategic Communication Management” / Historical development process of public relations. |
| 2 | Public relations models (Grunig &Hunt) / Theories of public relations and critical method |
| 3 | Public manipulation, misinformation-disinformation, spin…(ex. Iraqi War) / International public relations and globalization |
| 4 | The concept of corporate social responsibility (CSR): Sustainable development, SA8000, ‘fair-trade’ etc. / Public relations and ethics (introduction to philosophy of ethics: Aristotle, Hobbes, Bentham, Mill, Kant…) |
| 5 | Ethical decision making and ethical decision mechanisms (ex. Laura Nash, Sissela Bok, Potter Box..) / Ethic models in public relations implementations / Analyse of case studies |
| 6 | Strategic communication management and campaign design-I |
| 7 | Strategic communication management and campaign design-II / Campaign analyses examples |
| 8 | Mid-term exam |
| 9 | News management |
| 10 | Sponsoring-philanthropy / Lobbying |
| 11 | Social theory and public relations (Weber, Bourdieu, Foucault, Giddens...) |
| 12 | Students' presentations |
| 13 | Students' presentations |
| 14 | Students' presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 8 | 5 | 40 |
| Presentation | 1 | 10 | 10 |
| Midterm Examinations (including preparation) | 1 | 0 | 0 |
| Total Workload | 78 | ||
| Total Workload / 25 | 3.12 | ||
| Credits ECTS | 3 | ||