Advertising Management(G582)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G582 | Advertising Management | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Nevin KARABIYIK YERDEN nnevinn@gmail.com (Email) |
| Assistant | |
| Objective | Explaining how can we create and apply advertising activities via theory and practice |
| Content |
Week 1. Integrated marketing communication concept Week 2. Advertising as a component of promotion mix. Week 3. Advertising concept, classification, advantages and disadvantages. Week 4. Advertising theories. Week 5. Advertising organization and ad agencies Week 6. Advertising campaign planning Week 7. Advertising objectives Week 8.advertising budgeting Week 9. Creativity in advertising Week 10. Creativity in advertising II Week 11. Media planning Week 12. Advertising effectiveness and ad research Week 13. Advertising semiology Week 14. Ad creation workshop |
| Course Learning Outcomes |
1. Students will be able to implement their knowledge and skills about advertising in marketing. 2. Students will be able to develop advertising strategies. 3. Students will be able to make advertising campaign and media planning. 4. Students will be able to prepare advertising performance budget. 5. Students will be able to calculate effectiveness of advertising. |
| Teaching and Learning Methods | |
| References |
Adversiting and Promotion-George Belch Adversiting and Promotion-Chris Hackley |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Integrated marketing communication concept |
| 2 | Advertising as a component of promotion mix. |
| 3 | Advertising concept, classification, advantages and disadvantages. |
| 4 | Advertising theories. |
| 5 | Advertising organization and ad agencies |
| 6 | Advertising campaign planning |
| 7 | Advertising objectives |
| 8 | advertising budgeting |
| 9 | Mid-term |
| 10 | Creativity in advertising |
| 11 | Media planning |
| 12 | Advertising effectiveness and ad research |
| 13 | Advertising semiology |
| 14 | Ad creation workshop |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. | X | ||||
| 2 | Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. | X | ||||
| 3 | Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. | X | ||||
| 4 | Will have a command of qualitative and quantitative research methodology. | X | ||||
| 5 | Will be able to conduct statistical analyses and interpret the results. | X | ||||
| 6 | Will have a command of scientific studies (writing articles, presenting papers) | X | ||||
| 7 | Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. | X | ||||
| 8 | Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. | X | ||||
| 9 | Should be able to do team work in researches and studies and contribute to information flow. | X | ||||
| 10 | Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. | X | ||||
| 11 | être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 1 | 15 | 15 |
| Presentation | 0 | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 17 | 17 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5.00 | ||
| Credits ECTS | 5 | ||