Strategic Management Approaches(G576)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G576 | Strategic Management Approaches | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Tuncay GÜRBÜZ tuncaygurbuz09@gmail.com (Email) |
| Assistant | |
| Objective | The objective of the course is to familiarize the students with different approaches, tools and principles of strategic management. |
| Content |
Week 1. Introduction Week 2. Basic Concepts in Management Week 3. The Evolution of “Strategy” Concept Week 4. Strategic Segmentation Week 5. Environmental Scanning and Industry Analysis Week 6. Internal Scanning: Organizational Analysis Week 7. Synthesis Week 8. Strategy Formulation Week 9. Strategy Formulation Week 10. Strategy Implementation Week 11. Mid term exam Week 12. Presentation Week 13. Presentation Week 14. Presentation |
| Course Learning Outcomes |
Upon successful completion of the course the student should be able: 1. to address different theories and practices of strategic management with a critical stance. 2 .to conduct environmental analysis. 3. to assess strategic groups and critical success factors. 4. to perform a value chain analysis and functional analysis. 5. to prepare a TOWS matrix by taking into consideration the characteristics of the company and environmental factors. |
| Teaching and Learning Methods | Lecture, article analysis and research |
| References |
Exploring Corporate Strategy, 2009. G.Johnson, K.Scholes, R.Whittington Prentice Hall. Strategy: Theory and Practice, 2012. S.R.Clegg, C. Carter, M. Kornberger & J. Schweitzer. Sage Whipp,1999 “Creative deconstruction: Strategy and organizations” (Eds) S.R.Clegg, C.Hardy & W.R. Nord Managing Organizations : Current Issues Sage:UK. Handy, C. 2002 « What’s a business for ? » Harvard Business Review, 49-55. Anthony, P.D. 2005. « Management Ideology »( Eds) C.Grey& H. Willmott Critical Management Studies Oxford :UK |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Basic Concepts in Management |
| 3 | The Evolution of “Strategy” Concept |
| 4 | Strategic Segmentation |
| 5 | Environmental Scanning and Industry Analysis |
| 6 | Internal Scanning: Organizational Analysis |
| 7 | Synthesis |
| 8 | Strategy Formulation |
| 9 | Strategy Formulation |
| 10 | Strategy Implementation |
| 11 | Mid term exam |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 6 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 7 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 4 | 15 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Project | 1 | 25 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 6 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. | X | ||||
| 2 | Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. | X | ||||
| 3 | Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. | X | ||||
| 4 | Will have a command of qualitative and quantitative research methodology. | X | ||||
| 5 | Will be able to conduct statistical analyses and interpret the results. | X | ||||
| 6 | Will have a command of scientific studies (writing articles, presenting papers) | X | ||||
| 7 | Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. | X | ||||
| 8 | Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. | X | ||||
| 9 | Should be able to do team work in researches and studies and contribute to information flow. | X | ||||
| 10 | Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. | X | ||||
| 11 | être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||