Visual Culture(SİY 631)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| SİY 631 | Visual Culture | 1 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Halime YÜCEL BOURSE hbyucel@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The main objective of this course is to examine how images are produced, circulated, and received as well as the theories of semiotics that make the visual world comprehensible. |
| Content |
Characteristics of the visual culture Notion of image Visual semiotics |
| Course Learning Outcomes |
1. Understanding the image 2. Learning the principals of semiotics 3. Learning analysing an image 4. Understandig the importance of image in our society |
| Teaching and Learning Methods |
presentations discussions students presentations |
| References |
Joseph Courtés, Semiotique. Dictionnaire raisonné de la théorie du langage. Hachette. 1994. Martine Joly, Introduction à l’analyse de l’image. Broché. Mariette Julien, L’Image Publicitaire des Parfums: Communication Olfactive, Paris, Harmattan, 1997. Hal Niedzviecki, Dikizleme Günlüğü, Ayrıntı Yayınları. Diana Crane, Moda ve Gündemleri, Ayrıntı Yayınları. Jean Baudrillard, Tam Ekran, YKY. Kevin Robins, İmaj, Ayrıntı Yayınları. Peter Burke, Tarihin Görgü Tanıkları, Kitap Yayınevi. Rudolf Arnheim, Görsel Düşünme, Metis. George Ritzer, Büyüsü Bozulmuş Dünyayı Büyülemek, Ayrıntı Yayınları. George Ritzer, Toplumun McDonaldlaştırılması, Ayrıntı Yayınları. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Characteristics of the visual culture |
| 2 | Evolution of the visual culture |
| 3 | Notion of image |
| 4 | Notion of image |
| 5 | Semiotics |
| 6 | Visual semiotics |
| 7 | Presentations |
| 8 | Presentations |
| 9 | Advertising image analysis |
| 10 | Advertising image analysis |
| 11 | Television image analysis |
| 12 | Movie image analysis |
| 13 | Movie image analysis |
| 14 | Movie image analysis |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 2 | 100 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 3 | 42 |
| Assignments | 1 | 15 | 15 |
| Presentation | 1 | 10 | 10 |
| Total Workload | 95 | ||
| Total Workload / 25 | 3.80 | ||
| Credits ECTS | 4 | ||