Communication

Periodical Design (JOU372)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
JOU372 Periodical Design 6 2 1 0 3 5
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email)
Assistant
Objective The goal of the course is to lead the students to experience an entire periodical design process by using the knowledge and ability gained in the “Desktop Publishing” course. Being led by the supervision of the lecturers, the students are expected to design a periodical with a specific theme. In this context, a simultaneous design process including different stages and aspects of desktop publishing will be organized.
Content 1. Cours: Proposing the Project
Discussion on the Publishing Policy

2. Cours: Defining the Publishing Policy

3. Cours: Organizing the Page Plan

4. Cours: Logotype Design

5. Cours: Logotype Design

6. Cours: Layout Design

7. Cours: Layout Design

8. Cours: Design of “Contents” and “Editorial”

9. Cours: Page Design

10. Cours: Page Design

11. Cours: Page Design

12. Cours: Cover Design

13. Cours: Cover Design

14. Cours: Final Evaluation of the whole project
Course Learning Outcomes At the end of the semestre, the students will have the knowledge and ability to manage every step of the entire periodical publishing process.
Teaching and Learning Methods Lecture and studio session.
References - Ambrose, G. ve Harris, P. (2005) Layout, Ava Publishing.

- Ambrose, G. ve Harris, P. (2003) Fundamentals of Creative Design, AVA Publishing.

-Communication Arts
-Novum
-Print
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 Introduction to periodics design
2 Publishing Policy
3 Target Audiance, Editorial Tone, Budget Planning
4 Concept Planning
5
6
7
8
9
10
11
12
13
14
Practice Topics
Week Weekly Contents
1 Content Planning
2 Content creation
3 Content Creation
4 Content Creation
5 Logotype and identity design
6 Cover Design
7 Flat Plan
8 Page Design
9 Page Design
10 Page Design
Assessment System
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 8 50
Contribution of final exam to overall grade 1 50
Toplam 9 100
In-Term Studies
  Number Contribution
Assignments 8 50
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 1 50
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 9 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. X
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures X
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
ECTS
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 0 0 0
Assignments 8 6 48
Presentation 0 0 0
Midterm Examinations (including preparation) 0 0 0
Project 1 30 30
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 0 0 0
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 120
Total Workload / 25 4.80
Credits ECTS 5
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