Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM409 Lobbying 7 2 0 0 2 3
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Nazlı AYTUNA (Email)
Objective This course aims to explore the theory and practice of lobbying from the public relation perspective. It is focused on historical evolution and introducing the particular forms and method of lobbying.
Content Week 1 :Presentation of the course outline and student works;

Week 2:Definitions of the basic concepts: Pressure group, interest group, lobbying;

Week 3: History of lobbying

Week 4: Regulation and ethics

Week 5: Lobbying categories

Week 6:Lobbying technics
Week 7:Firms lobbying

Week 8: Exams Break

Week 9: Lobbying instruments: the use of interactive media

Week 10: Case studies and presentation: environmental lobbying

Week 11: Case studies and presentation: ethnic lobbying I

Week 12: Case studies and presentation: ethnic lobbying II

Week 13: Case studies and presentation: industrial lobbying

Week 14: The case of Turkish Lobbying
Course Learning Outcomes The student will be able to:

-Identify historical landmarks;

-Define the basic concepts of lobbying;

-Interpret the various categories and the techniques of lobbying;

-Analyze the examples of lobbying

- Evaluate lobbying communication strategies’ as in the domain of the public relation.
Teaching and Learning Methods İnformation and Communication Technologies uses, grup discussions, reserach presentation
References ARI Tayyar, Amerika’da Siyasal Yapı: Lobiler ve Dış Politika, MKM yayıncılık, Bursa, 2009.
ASLAN Seyfettin, “Siyasal İktidarı Etkileme Yöntemlerinden biri olarak Lobicilik”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi,23, 2009, ss 113-121.
CANÖZ Kadir, Halkla İlişkiler Uygulaması olarak Lobicilik, Nüve Kültür Merkezi Yayınları, İstanbul, 2007.
CLAMEN E Michel, Le lobbying et ses secrets: guide des techniques d'influence, Dunod, Paris, 1995.
HAYWARD Jack, Groups d'intérêt, pluralisme et démocratie, Pouvoirs, no. 79, Paris, 1996.
KER DİNCER Müjde, Lobicilik, Alfa yayınları, İzmir, 1998.
LAMARQUE Gilles, Le lobbying, PUF, que sais-je?, Paris, 1994
MOURAD Attarça, Un modèle conceptuel du lobbying pratiqué par les entreprises, Université Nancy II, -IXIEME Conference Internationale de management strategique, Aims, IMS 2000, Montpellier, - 24-26 Mai 2000 .
SCHENDELEN Rinus Van, Machiavelli in Brussels: The art of lobbying in the EU, Amsterdam University Pres, Amesterdam, 2002.
ZETTER Lionel, The art of Political Persuasion, Harriman house ltd, Londra, 2008.

Print the course contents
Theory Topics
Week Weekly Contents
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 100
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication X
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports X
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas X
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media X
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them X
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 1 28 28
Presentation 1 10 10
Midterm Examinations (including preparation) 1 10 10
Final Examinations (including preparation) 1 10 10
Total Workload 58
Total Workload / 25 2,32
Credits ECTS 2
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