Theories and Models of Public Relations(RPP201)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
RPP201 Theories and Models of Public Relations 3 3 0 0 3 3
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Gaye Aslı SANCAR DEMREN (Email)
Objective This course aims to introduce models and key concepts of public relations and basic concepts of professional communication skills. This course will not only consider public relations from an administrative and technical perspective, but also consider as an activity and social phenomenon and aims to prepare individuals to profession who could realize critical and ethical decision-making.
Content Public relations theories and models
PR strategies and tactics
PR and social responsibility
PR and ethical decision making
Critical perspectives in PR
Course Learning Outcomes At the of this course the student will be able to;

-Acknowledge theories and models of public relations.
-Compare similar and different approaches of the field.
-Gather professional competences of the field.
-Practice ethical rules of the field.
-Make an ethical debate and decision.
Teaching and Learning Methods Presentations
Case study analysis
References Lecture notes.

CHOMSKY, Noam. Medya Denetimi: Immediast Bildirgesi. 2. Baskı, İstanbul: Tüm Zamanlar Yayıncılık, 1995.

CUTLIP S.M., CENTER A.H. ve BROOM G.M., Effective Public Relations, 8th. Edition, New Jersey: Prentice-Hall International, 2000.

ÇINARLI, İnci. Stratejik İletişim Yönetimi, 2. Baskı, İstanbul: Beta Yayınları, 2013.
ERDOĞAN, İrfan. Teori ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006.

EWEN, Stuart. PR! A Social History of Spin. New York: Basic Books, 1996.

GREGORY Anne, Planning and Managing Public Relations Campaigns, 2nd . ed., London: Kogan Page Ltd., 2000.

GRUNIG James E. ve HUNT Todd. Managing Public Relations, New York: Holt, Reinehart ve Wilson Inc., 1984.

HEATH, Robert L. ve COOMBS, W. Timothy. Today’s Public Relations: An Introduction, California: Sage Publications, 2000.

IHLEN Øyvind, VAN RULER Betteke ve FREDRIKSSON Magnus, Public Relations and Social Theory: Key Figures and Concepts, New York: Routledge, 2009.

JEFKINS Frank, Public Relations Techniques, 2nd ed., UK: Butterworth Heinemann, 2004.

JOWETT, Garth S. ve O’DONNELL Victoria. Propaganda and Persuasion, 4th ed., California: Sage Publications, 2006.

L’ETANG, Jacquie ve PIECZKA, Magda (eds.). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları, 2002.

NEWSOM Doug, TURK Vanslyke Judy and KRUCKEBERG Dean. This is PR: The Realities of Public Relations, USA: Thomson/Wadsworth, 2003.

OKAY Ayla ve OKAY Aydemir. Halka İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, 2005.

ÖZÜPEK Nejat. Kurum İmajı ve Sosyal Sorumluluk, Konya: Tablet Kitabevi, 2005.

PELTEKOĞLU BALTA Filiz, Halkla İlişkiler Nedir?, 4. Baskı, Beta Yayınları: İstanbul, 2008.
PRATKANIS Anthony ve ARONSON Elliot, Propaganda Çağı: İknanın Gündelik Kullanımı ve Suistimali, Çev.Nagihan Haliloğlu, İstanbul: Paradigma Yayınları, 2008.
Print the course contents
Theory Topics
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Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 1 60
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication X
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports X
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas X
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media X
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them X
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 4 3 12
Midterm Examinations (including preparation) 5 2 10
Final Examinations (including preparation) 5 3 15
Total Workload 79
Total Workload / 25 3,16
Credits ECTS 3
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