Strategy, business and markets(ECON302)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ECON302 | Strategy, business and markets | 6 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email) |
| Assistant | |
| Objective | This course aims to analyze market structures and industrial performance with the help of microeconomics and game theory. |
| Content | This course deepens the knowledge in theories of the firm, in industrial economics and in theory of imperfect competition. The course begins with the study of innovation, research and development and the effect of the patent system and continues with the role of information and analysis of marketing techniques, pricing policies. |
| Course Learning Outcomes |
1. Strategic approach to the market 2. Analysis of behaviour of agents 3. Technical formulation of market structures |
| Teaching and Learning Methods | The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques. |
| References |
Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996 Greer, D. Industrial Organization and Public Policy, 3rd ed. MacMillan, 1992. Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005. Motta, M. Competition Policy. Cambridge University Press, 2004. Pepall, L., Richards, D., and Norman, G. Industrial Organization. Thomson South-Western, 1999. Tirole, J. The Theory of Industrial Organization. MIT Press, 1988. Waldman, D. & E. Jensen. Industrial Organization, 3rd edition. Pearson- Prentice Hall, 2007. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction: The role of information |
| 2 | Price dispersion |
| 3 | Search theory |
| 4 | Presentation: Research and development |
| 5 | Presentation: Patents and licenses |
| 6 | Presentation: Compatibility et standards |
| 7 | Presentation: Types of publicity and their impacts on the market |
| 8 | Presentation: Quality and durability |
| 9 | Presentation: Horizontal and vertical differentiation |
| 10 | Presentation: Pricing tactics |
| 11 | Presentation: Bundling and tying |
| 12 | Presentation: Dealership |
| 13 | Presentation: Divers industries I |
| 14 | Presentation: Divers industries II |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 50 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Demonstrate a basic knowledge of different economic theories and main discussions driving current theoretical approaches | X | ||||
| 2 | Demonstrate ability to use basic qualitative and quantitative methods to asses different economic questions of applied fields | X | ||||
| 3 | Show a sound understanding of current economic discussions and problems | X | ||||
| 4 | Have an effective and clear communication in written and oral formats in different public and professional contexts. | X | ||||
| 5 | Demonstrate basic knowledge of the world economic history and a sound knowledge of the Turkish economic history | X | ||||
| 7 | Demonstrate knowledge of standard quantitative techniques and empirical models used in economics | X | ||||
| 8 | Show ability to apply basic economic theory to an applied topic | X | ||||
| 9 | Show a basic understanding of analytical methods, both theory- and model-based | X | ||||
| 10 | Show ability to use economic concepts to discuss current economic issues | X | ||||
| 11 | Reason logically and work analytically | X | ||||
| 12 | Show awareness on social aspects of the economics in different applied and theoretical fields | X | ||||
| 13 | Identify appropriate economic models to analyse problems | X | ||||
| 16 | Show understanding of basic statistical and econometric concepts and ability to apply basic concepts to own empirical work | X | ||||
| 17 | Demonstrate a sound knowledge of the current economic issues in Turkey and a general knowledge of the issues in the world economy | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 4 | 56 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 138 | ||
| Total Workload / 25 | 5,52 | ||
| Credits ECTS | 6 | ||