Marketing Strategies(G546)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G546 | Marketing Strategies | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Nilşah CAVDAR AKSOY (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental policies related with marketing management. |
| Content |
Week 1. Product Policies- Theory and Case study discussions Week 2. Product Policies- Theory and Case study discussions Week 3. Pricing Policies- Theory and Case study discussions Week 4. Pricing Policies- Theory and Case study discussions Week 5. Distribution Policies- Theory and Case study discussions Week 6. Distribution Policies- Theory and Case study discussions Week 7. Mid-term Exam Week 8.Retailing Management- Theory and Case study discussions Week 9. Logistic Management- Theory and Case study discussions Week 10. Promotion Policies- Theory and Case study discussions Week 11. Sales Management- Theory and Case study discussions Week 12. Advertising Management- Theory and Case study discussions Week 13. International marketing- Theory and Case study discussions Week 14. Marketing Ethics- Theory and Case study discussions |
| Course Learning Outcomes |
1. Students will be able to develop affective product policies and strategies which provide competitive advantage. 2. Students will be able to use pricing dynamics affectively to be better in competition. 3. Students will be able to create integrated distribution channel which will increase market share and implement needed policies and strategies about this. 4. Students will be able to develop promotion policies which can change the demand in favor of company. 5. Students will be able to perform marketing management as a customer oriented way. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Le Marketing Stratégique, Jean Jacques Lambert ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Product Policies- Theory and Case study discussions |
| 2 | Product Policies- Theory and Case study discussions |
| 3 | Pricing Policies- Theory and Case study discussions |
| 4 | Pricing Policies- Theory and Case study discussions |
| 5 | Distribution Policies- Theory and Case study discussions |
| 6 | Distribution Policies- Theory and Case study discussions |
| 7 | Mid-term Exam |
| 8 | Retailing Management- Theory and Case study discussions |
| 9 | Logistic Management- Theory and Case study discussions |
| 10 | Promotion Policies- Theory and Case study discussions |
| 11 | Sales Management- Theory and Case study discussions |
| 12 | Advertising Management- Theory and Case study discussions |
| 13 | . International marketing- Theory and Case study discussions |
| 14 | Marketing Ethics- Theory and Case study discussions |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 6 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 7 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 4 | 15 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 25 |
| Project | 1 | 20 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 6 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. | X | ||||
| 2 | Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. | X | ||||
| 3 | Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. | X | ||||
| 4 | Will have a command of qualitative and quantitative research methodology. | X | ||||
| 5 | Will be able to conduct statistical analyses and interpret the results. | X | ||||
| 6 | Will have a command of scientific studies (writing articles, presenting papers) | X | ||||
| 7 | Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. | X | ||||
| 8 | Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. | X | ||||
| 9 | Should be able to do team work in researches and studies and contribute to information flow. | X | ||||
| 10 | Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. | X | ||||
| 11 | être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 2 | 28 |
| Assignments | 2 | 10 | 20 |
| Presentation | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Project | 1 | 20 | 20 |
| Final Examinations (including preparation) | 1 | 25 | 25 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7.00 | ||
| Credits ECTS | 7 | ||