Analysis of Public Relations Campaigns (RPP351)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP351 | Analysis of Public Relations Campaigns | 5 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Banu BASKAN KARSAK bkarsak@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
The objective of this course is to clarify the steps of a PR campaign. In this course the four stages of a campaign: research, planning, implementation and evaluation will be examined by case studys. The tools of public relations, target, evaluation of a campaign will be discussed in this course. |
| Content |
First Week: Introduction, definitions. Week 2: Four steps of PR campaigns Week 3 : Four steps of PR campaigns Week 4 : Public relations tools Week 5 :Social responsibility campaigns Week 6: Crises communication cases. Week 7 Midterm exam Week 8: Budget Week 9: Campaigns analyses Week 10 : Campaigns analyses Week 11: Presentations and case study Week 12: Presentations and case study Week 13: : Presentations and case study Week 14. : Presentations and case study |
| Course Learning Outcomes |
At the end of this cours the student will: - Know the stages of a PR campaign. - Learn the terms strategy, tactics, objective, target. - Use the tools of public relations. - Compose messages. - Know evaluation of a campaign |
| Teaching and Learning Methods | |
| References |
PELTEKOĞLU Filiz Balta, Halkla ilişkiler nedir?, Beta Yayınları, 2009. JEFKINS Frank, Public Relations Techniques, Butterworth- Heinemann, 2ème édition (September 16, 1994). OKAY Ayla ve OKAY Aydemir, Halkla İlişkiler, Kavram ve Stratejiler, Der Yayınları, İstanbul. CUTLIP, CENTER and Broom , Effective Public Relations |
Theory Topics
| Week | Weekly Contents |
|---|
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 0 | 0 |
| Contribution of final exam to overall grade | 0 | 0 |
| Toplam | 0 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 1 | 60 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 3 | 42 |
| Presentation | 1 | 6 | 6 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Project | 1 | 10 | 10 |
| Total Workload | 96 | ||
| Total Workload / 25 | 3,84 | ||
| Credits ECTS | 4 | ||