History of Advertising(COM422)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM422 | History of Advertising | 8 | 2 | 0 | 2 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Çiğdem ERSAYIN cersayin@gmail.com (Email) |
| Assistant | |
| Objective | The early stages of American television advertising will be explained; with the PEST background explanations, the formation and development phases of American television advertising, which shapes today's consumption culture to a great extent, will be conveyed; starting from 1950s, prominent advertisers and advertisers of each decade will be introduced; the processes of change and transformation of television advertising techniques, content and creativity will be explained within the framework of the decade; between 1950 and 1990, the major commercials, advertisers and consumer culture of the American television advertising world will be introduced.. |
| Content |
Week 1: Life in America in the early 1950s after World War II. Week 2: The main medium-television replacing the radio and the introduction of the world of advertising. Week 3: Characteristics of television commercials between 1950-60. Week 4: Examples of TV commercials between 1950-60. Week 5: Researchers who directed TV advertising. Week 6: The TV advertising world of the 1960s. Marlboro campaign. Week 7: Midterm exam Week 8: Comparative presentation of Coca Cola and Pepsi ads. Week 9: Comparative presentation of Volkwagen, Volvo, Hertz, Avis ads. Week 10: Important advertisers who directed American advertising. Week 11: TV advertising between 1970-80. Week 12: TV advertising between 1970-80-continue. Week 13: TV advertising between 1980-90. Week 14: TV advertising between 1980-90, general evaluation. |
| Course Learning Outcomes |
At the end of this course the student will: - know the initial stages of American TV advertising, - recognize the advertisers who direct the sector, - recognize advertisements that have an important place in the history of TV advertising, - be able to know the phases of advertising since 1950s and recognize advertisements prepared with different techniques. - know the 40-year period of TV advertising as of 1950 and recognize its advertisers. |
| Teaching and Learning Methods | Literature review, Case analysis, internet usage. |
| References |
- Robinson, J., "The Hidden Manipulators" - "Yeni İkonalar"., Yapı Kredi Yayınları - Related Internet sites. |
Theory Topics
| Week | Weekly Contents |
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Practice Topics
| Week | Weekly Contents |
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Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Toplam | 0 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0,00 | ||
| Credits ECTS | 0 | ||