Master Program in Strategic Communications Management

Globalisation and Virtual Society(SİY 613)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
SİY 613 Globalisation and Virtual Society 2 2 0 0 2 4
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Nazlı AYTUNA nazli.aytuna@gmail.com (Email)
Assistant
Objective The main questions we ask in this context are: Which are the various paradigms of a "network" concept? How are organizations and institutions reorganized or transformed to handle this new social order properly? What does the creation of virtual reality by communication systems mean?
Content Week 1.
Definition of the concepts

Week 2.
Reflexions on the technological development

Week 3.
Question of the technique in the communication researches

Week 4.
Jacques Ellul: Critique of the technological order

Week 5.
Philosophy of Networks: evolution of the concept

Week 6. Manuel Castells:
Political economy of the Networked Society I

Week 7.
Manuel Castells: Political economy of the Networked Society II

Week 8.
Jean Baudrillard: virtual reality

Week 9.
Mid-term exam

Week 10.
Evolution of the social media

Week 11.
Social Media: Facebook and Twitter I

Week 12.
Social Media: Facebook and Twitter II

Week 13.
Project studies

Week 14.
Project studies
Course Learning Outcomes The student will be capable to:

1. Recognize the main concepts of the new social order established by the new information and communication technologies.

2. Interpret the theoretical approaches of the technological determinism.

3. Interpret the new socialization modes emerges from of the social networks.
Teaching and Learning Methods
References Breton P., L’Utopie de la communication : le mythe du village planétaire, La Découverte, Paris, 1997
Breton P., Rieu A.M, La Techno-science en question. Eléments pour une archéologie du XXe siècle , Seyssel, Champ vallon, 1990
Castells Manuel, La société en Réseaux, Vol.I, Fayard, Paris, 1998

Castells Manuel, La Galaxie Internet, Fayard, Paris, 2001

Crowley D,& Heyer P, Communications in History: Technology, Culture, Society, Longmans, White Plains NY, 1999

Ellul Jacques, La technique ou l’enjeu du siècle,(1954), Economica, Paris, 1990 J. Ellul, http://www.ellul.org/
Flichy Patrice, La Question de la technique dans les recherches sur la Communication, Reseaux no :50, 1991
Gille Bertrand, Histoire des techniques, Gallimard, Paris, 1978
Goffi J-Y, La philosophie de la technique, Paris, P.U.F. (Que sais-je ? n° 2405), 1988
Habermas J.,La technique et la science comme idéologie, traduit de l'allemand et préface par Jean-René Ladmiral, Gallimard, Paris, 1990 
Mac Luhan, H.M., La galaxie Gutenberg, Gallimard, Paris 1977 
Mac Luhan H.M., Pour comprendre les média: les prolongements technologiques de l'homme, traduit de l'anglais par Jean Paré, Seuil, collection Points, Paris 1987 
Musso P., Télécommunications et philosophie des réseaux : la postérité paradoxale de Saint-Simon, Presses Universitaires de France, Paris, 1997
Sfez L., Technique et idéologie: un enjeu de pouvoir Technique et ideologie: un enjeu de pouvoir, Editions du Seuil, Paris, 2002
Sfez L., La santé parfaite: critique d’une nouvelle utopie, Editions su Seuil, Paris, 1995
Simondon G., Du mode d'existence des objets techniques, Aubier, Paris, 1989
The Journal of Computer-Mediated Communication, http://jcmc.indiana.edu/
Cybersociology Magazine, http://www.cybersociology.com/
Stanford, http://cyberlaw.stanford.edu/
The Internet Society (ISOC), http://www.isoc.org/isoc/
Print the course contents
Theory Topics
Week Weekly Contents
1 Definition of the concepts
2 Reflexions on the technological development
3 Question of the technique in the communication researches
4 Jacques Ellul: Critique of the technological order
5 Philosophy of Networks: evolution of the concept
6 Manuel Castells:Political economy of the Networked Society I
7 Manuel Castells: Political economy of the Networked Society II
8 Jean Baudrillard: virtual reality
9 Mid-term exam
10 Evolution of the social media
11 Social Media: Facebook and Twitter I
12 Social Media: Facebook and Twitter II
13 Project studies
14 Project studies
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 1 60
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Acknowledge strategic thinking and analytical skills required to solve communication problems. X
2 Design, implement and manage specific projects in the field of strategic communication. X
3 Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. X
4 Implements and promotes the professional code of ethics. X
5 Realise the correlations between culture, communication and modifications of the organisations. X
Activities Number Period Total Workload
Class Hours 1 42 42
Midterm Examinations (including preparation) 1 18 18
Term Paper/ Project 1 40 40
Total Workload 100
Total Workload / 25 4,00
Credits ECTS 4
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