Communication

Application of Statistics for the Social Sciences(COM336)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM336 Application of Statistics for the Social Sciences 6 2 0 0 2 3
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Orhan İlker BAŞARAN oibasaran@gsu.edu.tr (Email)
Assistant
Objective Course objective is to give to the student the basic knowledge concerning the following subjects and to provide him using them when faced :
• Descriptive statistics (representation of datas, charts, measures of central tendency and dispersion).
• Probability and probability laws (law of sum and product of probabilities, conditional probability), theoretical probability distributions for discret and continuous random variables (binomial, Poisson, hypergeometric, Gaussian and Student (t) probability distributions).
• Concept of sampling and sampling methods.
• Statistical inference and estimation theory (estimation of a mean, a proportion, estimation by confidence interval).
• Parametric hypothesis tests (test of a mean, a proportion, comparaison of means or proportions of two populations).
Content 1) Introduction to statistics, steps of a research project, organization of datas and data analysis.
2) Organization of datas and data analysis, frequency distribution.
3)Graphic representation of frequency distributions.
4) Descriptive measures of central tendancy and dispersion of distributions.
5) Concept and laws of probability.
6) Elementary laws of discrete variables.
7) Elementary laws of continuous variables.
8) Mid-term Exam.
9) Sampling and statistical inference (Estimation of a mean and proportion).
10) Parametric hypothesis testing. (Test of a mean or a proportion)
11) Non-parametric hypothesis testing. (Test Chi-2 of independence and homogeneity)
Course Learning Outcomes At the end of the course, the studient will :
1) Get the basic knowledge and technics of data analysis and graphical representation of datas.
2) Calculate the probability of different events using appropriate probability laws and distributions.
3) Display obviously the logic and signification of statistical measures and methods.
4) Master the statistical tools in social sciences identifying principal caracteristics, words and key concepts of data analysis and statistical inference.
5) Apply statistical tests to the considered problems.
6) Take the approppriate decision by using statistical methods.
Teaching and Learning Methods
References Calot, Gérard, Cours de Statistique Descriptive, Dunod, Paris
Çakır, Filiz, Sosyal Bilimlerde İstatistik, Alfa Yayınları, 2000
Daniel Wayne W. & Terrell James C., Business Statistics, 5. edition, Houghton Miflin, USA.
Newbold, Paul, Statistics for Business and Economics, Pearsons Education
Newbold, Paul, İşletme ve İktisat için İstatistik, Çeviren Ümit Şenesen, Literatür Yayıncılık
Orhunbilge, Prof. Dr. Neyran, Tanımsal İstatistik, Olasılık ve Olasılık Dağılımları, İ.Ü.İşletme Fak. Yayınları Avcıol Basım Yayın, İstanbul 2000
Orhunbilge, Prof. Dr. Neyran, Örnekleme Yöntemleri ve Hipotez Testleri, İ.Ü.İşletme Fak. Yayınları Avcıol Basım Yayın, 2. Baskı, İstanbul 2000
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction to statistics, steps of a research project, organization of datas and data analysis.
2 Organization of datas and data analysis, frequency distribution.
3 Graphic representation of frequency distributions.
4 Descriptive measures of central tendancy and dispersion of distributions.
5 Quiz. Descriptive measures of central tendancy and dispersion of distributions.
6 Concept and laws of probability.
7 Elementary laws of probability for discrete variables.
8 Elementary laws of probability for continuous variables.
9 Elementary laws of probability for continuous variables.
10 Mid-term Exam.
11 Sampling and statistical inference (Estimation of a mean and proportion).
12 Sampling and statistical inference (Estimation of a mean and proportion).
13 Parametric hypothesis testing. (Test of a mean or a proportion)
14 Non-parametric hypothesis testing. (Test Chi-2 of independence and homogeneity)
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 1 25
Presentation 0 0
Midterm Examinations (including preparation) 1 50
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 1 25
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 3 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. X
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres X
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports X
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas X
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media X
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities X
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Midterm Examinations (including preparation) 1 10 10
Final Examinations (including preparation) 1 10 10
Total Workload 76
Total Workload / 25 3,04
Credits ECTS 3
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