Business Communication
dcatalbas@gsu.edu.tr
Content
Objective
The aim of this course is to provide students information and skills which are necessary for companies to have a healthy and effective communication with their internal and external publics in today’s global, competitive and multi-cultural business environment.
Course Content
See Topis
Course Learning Outcomes
At the end of this course students are expected to
1. Realize the importance as well as methods and media of internal and external communication for businesses.
2. Understand the positive and negative effects of globalization on the processes, methods and media used in business communication.
3. Evaluate the concepts of e-economy with its implications for business communication.
4. Have an awareness of cultural values and differences in business world.
5. Identify factors impeding intercultural communication in multi national/cultural companies and define what can be done to overcome them.
6. Asses the qualities of interactive and social media and how they can be used for the purposes of business communication.
7. Explain and analyze controversial issues in terms of business communication ethics in different situations.
Teaching and Learning Methods
Conference, oral presentation, group discussion, written expression
References
Judith Dwyer (2006) The Business Communication Handbook, Pearson: Australia, 7th ed.
Courtland L. Bovée and John V. Thill (2005) Business Communication Today, Pearson: USA.
Alison Theaker (2006) Halkla İlişkilerin El Kitabı, 2. baskı, Mediacat Yayınları:İstanbul.
Iris I. Varner (2000) The Theoretical Foundation for Intercultural Business Communication: A conceptual Model, The Journal of Business Communication, 37:39-57.
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Elements, Scope and Method of Business Communication |
| 3 | Globalization and Business Communication |
| 4 | .E-economy and Business Communication |
| 5 | Intercultural Communication |
| 6 | Cultural Differences and Business Communication |
| 7 | Ethics of Business Communication |
| 8 | Mid-term exam |
| 9 | Conventional Media and Business Communication |
| 10 | Internet, Web 2.0 and Business Communication |
| 11 | Social Media and New Trends |
| 12 | Mobile Business Communication |
| 13 | Communication Skills and Business Communication |
| 14 | Review |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Total | 3 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 2 | 50 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 1 | 14 |
| Presentation | 1 | 12 | 12 |
| Midterm Examinations (including preparation) | 1 | 12 | 12 |
| Final Examinations (including preparation) | 1 | 12 | 12 |
| Total Workload | 92 | ||
| Total Workload / 25 | 3.68 | ||
| Credits ECTS | 4 | ||