Communication and Media Studies

Publıc Opınıon Research(COM318)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM318 Publıc Opınıon Research 6 2 0 0 2 3
Prerequisites
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Özlem DANACI YÜCE odanaci@gsu.edu.tr (Email)
Assistant
Objective The objective of this course is to introduce students to various research methods in general and to focus more particularly on the usage of the quantitative techniques and the treatment of the data. In accordance with this objective, the students are required to realize all stages of a survey, in order to be able to collect and process the data of their own research topics.
Content 1. Week: Knowledge and presentation of the course and program

2. Week: Introduction and definition of key concepts (data, surveys, research method, sample etc.)

3. Week: Usage of the different methods and technical of research; brief history of surveys (pools)

4. Week: Stages of a survey

5. Week: Qualitative research techniques (methods)

6. Week: Processing, presentation and reading of results

7. Week: MIDTERM

8. Week: Sampling techniques
Presentation of the work of students; choice of subjects and construction of working groups

9. Week: Implementation of the exploratory work by students (readings, construction of the guides of discussion and the corpus)

10. Week: Intervention of a speaker

11. Week: Qualitative evaluation in class
Sampling works

12. Week: Works in class on the structure of the questionnaires

13. Week: Field for the pilot works

14. Week: Formatting the questionnaire and put in road of the field
Course Learning Outcomes - The student will know the methods and research techniques.
- The student will define basic concepts specific to the field.
- The student will know the technique to use according to his / her problematic.
- The student will know to analyze the results of different researches.
- The student will know the elements and the structure of a good questionnaire.
- The student will know to conduct an interview
Teaching and Learning Methods
References - Course notes
- Documents and papers filed with the copy center
- Pierre Bourdieu, L’Opinion Publique N’Existe Pas, Questions de Sociologie, Paris : Editions de minuit, 1985, 222-235.
- Raymond Quivy et Luc Van Campenhoudt, Manuel de Recherche en Sciences Sociales, Paris: Dunod, 1995.
Print the course contents
Theory Topics
Week Weekly Contents
1 Knowledge and presentation of the course and program
2 Introduction and definition of key concepts (data, surveys, research method, sample etc.)
3 Usage of the different methods and technical of research; brief history of surveys (pools)
4 Stages of a survey
5 Qualitative research techniques (methods)
6 Processing, presentation and reading of results
7 MIDTERM EXAM
8 8. Week: Sampling techniques Presentation of the work of students; choice of subjects and construction of working groups
9 9. Week: Implementation of the exploratory work by students (readings, construction of the guides of discussion and the corpus)
10 Intervention of a speaker
11 Qualitative evaluation in class: Sampling works
12 Works in class on the structure of the questionnaires
13 Field for the pilot works
14 Formatting the questionnaire and put in road of the field
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 1 100
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Assignments 0 0 0
Presentation 0 0 0
Midterm Examinations (including preparation) 1 8 8
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 10 10
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 74
Total Workload / 25 2,96
Credits ECTS 3
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