Media Relations
asancar@gsu.edu.tr
Content
Objective
This course aims to teach the various methods and techniques of
writing. During the course, the purpose and importance of media relations, writing in
public relations, written and visual material used for public relations,
media relations, web pages will be studied.
Course Content
The following issues will be anaysled: Introduction to media relations, writing press article, press releases, press articles, corporate publications
materials. invitation letters. writing for web, audio-visuels writing.
Course Learning Outcomes
At the end of this cours the student can :
- Write a presse relaese
- Prepare a press kit
- Learn to communicate with medias.
- Write for web.
Teaching and Learning Methods
Case studies
References
Erdoğan, İrfan. Teori ve Pratikte Halkla İlişkiler. Ankara, Erk Yayınları, 2006.
Girgin, Atilla. Haber Yazmak. İstanbul, Der Yayınları, 2002.
Kazancı, Metin. Kamuda ve Özel Kesimde Halkla İlişkiler. 7. Basım, Ankara, Turhan Kitabevi, 2007.
Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir. 5. Baskı, İstanbul, Beta Yayınları, 2007.
Smith, Ronald. Becoming a Public Relations Writer. 4. Basım, United Kingdom, Routledge, 2012.
Okay, Ayla ve Okay, Aydemir. Halkla İlişkiler ve Medya. 6. Bası, İstanbul, Derin Yayınları, 2013.
Aydede, Ceyda. Profesyonel Bir İlişki: Medya ve Halkla İlişkiler. İstanbul, Rota Yayınları, 2004.
Sayımer, İdil. Sanal Ortamda Halkla İlişkiler. 2. Basım, İstanbul, Beta Yayınları, 2012.
Aşman AliKılıç, Özmen. Halkla İlişkiler 2.0. Ankara, Efil Yayınevi, 2011.
Sandra C. Duhé. New Media and Public Relations. Peter Lang, 2012.
Ferah Onat. Dijital Çağda Halkla İlişkiler Yazarlığı. Ankara, Nobel Yayınları, 2014.
Yeşim Güçdemir. Sanal Ortamda İletişim. 2. Basım, İstanbul, Derin Yayınları, 2012.
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Introduction. |
| 2 | Writing press article |
| 3 | Press Release |
| 4 | Press article |
| 5 | Corporate newspapers ,books, other corporate materials. |
| 6 | Invitation letters. |
| 7 | Midterm exam |
| 8 | Presentation technics |
| 9 | Writing for web, |
| 10 | Audio-visuels writing. |
| 11 | Presentations and case study |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 60 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 2 | 100 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | |||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | |||||
| 12 | They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. | |||||
| 13 | They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres | |||||
| 14 | They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups | |||||
| 15 | They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication | X | ||||
| 16 | They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports | X | ||||
| 17 | They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas | X | ||||
| 18 | They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media | X | ||||
| 19 | They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them | X | ||||
| 20 | They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media | |||||
| 21 | They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures | |||||
| 22 | They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities | |||||
| 23 | They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history | |||||
| 24 | They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 3 | 42 |
| Midterm Examinations (including preparation) | 1 | 5 | 5 |
| Term Paper/ Project | 1 | 20 | 20 |
| Total Workload | 95 | ||
| Total Workload / 25 | 3.80 | ||
| Credits ECTS | 4 | ||