Strategic Management Approaches (G522) | GSÜ

Content

Objective

The objective of the course is to familiarize the students with different approaches, tools and principles of strategic management.

Course Learning Outcomes

Upon successful completion of the course the student should be able:

1. to address different theories and practices of strategic management with a critical stance.
2 .to conduct environmental analysis.
3. to assess strategic groups and critical success factors.
4. to perform a value chain analysis and functional analysis.
5. to prepare a TOWS matrix by taking into consideration the characteristics of the company and environmental factors.

References

Exploring Corporate Strategy, 2009. G.Johnson, K.Scholes, R.Whittington Prentice Hall.
Strategy: Theory and Practice, 2012. S.R.Clegg, C. Carter, M. Kornberger & J. Schweitzer. Sage
Whipp,1999 “Creative deconstruction: Strategy and organizations” (Eds) S.R.Clegg, C.Hardy & W.R. Nord Managing Organizations : Current Issues Sage:UK.
Handy, C. 2002 « What’s a business for ? » Harvard Business Review, 49-55.
Anthony, P.D. 2005. « Management Ideology »( Eds) C.Grey& H. Willmott Critical Management Studies Oxford :UK