Non Thesis Master Program in Marketing Communication Managament

Visual Culture(CO-E 514)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 514 Visual Culture 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Murad Ö. ÖZDEMİR papergsu@gmail.com (Email)
Assistant
Objective The sense of seeing plays a vital role for perception and interpretation of the world. Eye is the leading organ that carries the outer world to the mind. This priority of the organ comes from the close relation of seeing and believing. This course aims to bring up a critical point of view to the sense of vision.
Content 1st Week: What is Culture?
2nd Week: What is Culture?
3rd Week: Culture and Communication
4th Week: Everyday Life
5th Week: Everyday Life
6th Week: Cultural time and space
7th Week: Cultural time and space
8Th Week: Exam
9th Week: Visual media I
10th Week: Visual Media II
11th Week: Visual Media III
12th Week: New Technologies and Vision
13th Week: New Technologies and Vision
14th Week: Evaluation
Course Learning Outcomes After the end of this course, the student will;
• Define Culture,
• Be able to explain the relation between culture and communication
• Define non verbal communication
• Be able to explain different kinds of non verbal communication
• Understand the importance of visuality in everyday life
• Be able to observe temporal and spatial dimensions of culture
• Be able to make a cultural analysis on visual texts like, film, photography, etc.
Teaching and Learning Methods
References 1. GÜVENÇ, Bozkurt. İnsan ve Kültür, İstanbul: Remzi Kitabevi
2. WINKIN, Yves. Anthropologie de la Communication, Bruxelles: de Boeck & Larcier, 1996
3. HALL, Edward T. Le Langage Silencieux, Paris: Seuil, 1984
4. BARRIER, Guy La Communication Non Verbale, Paris: ESF.1996
Print the course contents
Theory Topics
Week Weekly Contents
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 0 0
Contribution of final exam to overall grade 0 0
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 0 0
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns. X
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
Activities Number Period Total Workload
Class Hours 0 0 0
Working Hours out of Class 0 0 0
Assignments 0 0 0
Presentation 0 0 0
Midterm Examinations (including preparation) 0 0 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 0 0 0
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 0
Total Workload / 25 0,00
Credits ECTS 0
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