Non-Thesis Master Program in Business Administration

Marketing Management(Mİ601)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
Mİ601 Marketing Management 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective This course aims to teach the fundamental policies related with marketing management.
Content Week 1. Product Policies

Week 2. Product Policies

Week 3. Pricing Policies

Week 4. Pricing Policies

Week 5. Distribution Policies

Week 6. Distribution Policies

Week 7. Mid-term Exam

Week 8.Retailing Management

Week 9. Logistic Management

Week 10. Promotion Policies

Week 11. Sales Management

Week 12. Advertising Management

Week 13. International marketing

Week 14. Marketing Ethics
Course Learning Outcomes 1. Students will be able to know product politics and develop strategies for practice.
2. Students will be able to define Dynamics related to pricing and develop strategies for practice.
3. Students will be able to know distribution channel policies and take decisions related to integrated supply chain management in competitive environment.
4. Students will be able to know promotion policies and develop strategies related to integrated marketing communications.
5. Students will be able to make marketing plans and develop marketing strategies with analyzes.
Teaching and Learning Methods Theory
Case Studies
References Principles of Marketing, Philip Kotler & Gary Armstrong
Marketing, Jean Pierrre Helfer, Jacques Orsoni
Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert
Pazarlama İlkeleri, Mehmet Karafakioğlu
Print the course contents
Theory Topics
Week Weekly Contents
1 Product Policies
2 Product Policies
3 Pricing Policies
4 Pricing Policies
5 Distribution Policies
6 Distribution Policies
7 Mid-term Exam
8 Retailing Management
9 Logistic Management
10 Promotion Policies
11 Sales Management
12 Advertising Management
13 International marketing
14 Marketing Ethics
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student will be able to use the knowledge and skills needed for upper echelons of management. X
2 The student will be able to identify the behaviors to minimize the risks by taking into account internal and external conditions that effect the organization. X
3 The student should have the general knowledge about labor law, sociology, psychology, organizational sociology, logistics and quantitative methods that can be needed out of basic management functions. X
4 The student should have a command of information and communication technologies that are needed for professional business life. X
5 The student should keep the competitive power of business at higher levels in the increasing globalization and competition conditions with following visionary applications. X
6 The student will be able to identify the changes that are in the internal and external environment of business and the problems which are caused by these changes in time. Also, the student should improve solutions for these problems and apply them. X
7 The student will be able to generate the solutions for managerial problems with the help of management games and simulation techniques.
8 The student should make presentations and discuss managerial problems at least two foreign languages. X
9 The student will be able to tend towards practices of case study and sample event assessment and contribute the projects in which he/she serves. X
10 The student should get the responsibility in teamwork and contribute to team work. X
11 The student should get the habit of updating his technical skills to adjust the changing and improving scientific and technologic environment. X
12 The student should make a principle of behaving ethical in business life and guarding the interests of his colleagues and business stakeholders. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 5 65
Assignments 1 14 14
Presentation 0 0 0
Midterm Examinations (including preparation) 1 14 14
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 21 21
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 156
Total Workload / 25 6,24
Credits ECTS 6
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