Marketing Management(Mİ601)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Mİ601 | Marketing Management | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental policies related with marketing management. |
| Content |
Week 1. Product Policies Week 2. Product Policies Week 3. Pricing Policies Week 4. Pricing Policies Week 5. Distribution Policies Week 6. Distribution Policies Week 7. Mid-term Exam Week 8.Retailing Management Week 9. Logistic Management Week 10. Promotion Policies Week 11. Sales Management Week 12. Advertising Management Week 13. International marketing Week 14. Marketing Ethics |
| Course Learning Outcomes |
1. Students will be able to know product politics and develop strategies for practice. 2. Students will be able to define Dynamics related to pricing and develop strategies for practice. 3. Students will be able to know distribution channel policies and take decisions related to integrated supply chain management in competitive environment. 4. Students will be able to know promotion policies and develop strategies related to integrated marketing communications. 5. Students will be able to make marketing plans and develop marketing strategies with analyzes. |
| Teaching and Learning Methods |
Theory Case Studies |
| References |
Principles of Marketing, Philip Kotler & Gary Armstrong Marketing, Jean Pierrre Helfer, Jacques Orsoni Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Product Policies |
| 2 | Product Policies |
| 3 | Pricing Policies |
| 4 | Pricing Policies |
| 5 | Distribution Policies |
| 6 | Distribution Policies |
| 7 | Mid-term Exam |
| 8 | Retailing Management |
| 9 | Logistic Management |
| 10 | Promotion Policies |
| 11 | Sales Management |
| 12 | Advertising Management |
| 13 | International marketing |
| 14 | Marketing Ethics |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student will be able to use the knowledge and skills needed for upper echelons of management. | X | ||||
| 2 | The student will be able to identify the behaviors to minimize the risks by taking into account internal and external conditions that effect the organization. | X | ||||
| 3 | The student should have the general knowledge about labor law, sociology, psychology, organizational sociology, logistics and quantitative methods that can be needed out of basic management functions. | X | ||||
| 4 | The student should have a command of information and communication technologies that are needed for professional business life. | X | ||||
| 5 | The student should keep the competitive power of business at higher levels in the increasing globalization and competition conditions with following visionary applications. | X | ||||
| 6 | The student will be able to identify the changes that are in the internal and external environment of business and the problems which are caused by these changes in time. Also, the student should improve solutions for these problems and apply them. | X | ||||
| 7 | The student will be able to generate the solutions for managerial problems with the help of management games and simulation techniques. | |||||
| 8 | The student should make presentations and discuss managerial problems at least two foreign languages. | X | ||||
| 9 | The student will be able to tend towards practices of case study and sample event assessment and contribute the projects in which he/she serves. | X | ||||
| 10 | The student should get the responsibility in teamwork and contribute to team work. | X | ||||
| 11 | The student should get the habit of updating his technical skills to adjust the changing and improving scientific and technologic environment. | X | ||||
| 12 | The student should make a principle of behaving ethical in business life and guarding the interests of his colleagues and business stakeholders. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 5 | 65 |
| Assignments | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6,24 | ||
| Credits ECTS | 6 | ||