Marketing Management
uakturan@gsu.edu.tr
Content
Objective
This course aims to teach the fundamental policies related with marketing management.
Course Content
Week 1. Product Policies
Week 2. Product Policies
Week 3. Pricing Policies
Week 4. Pricing Policies
Week 5. Distribution Policies
Week 6. Distribution Policies
Week 7. Mid-term Exam
Week 8.Retailing Management
Week 9. Logistic Management
Week 10. Promotion Policies
Week 11. Sales Management
Week 12. Advertising Management
Week 13. International marketing
Week 14. Marketing Ethics
Course Learning Outcomes
1. Students will be able to know product politics and develop strategies for practice.
2. Students will be able to define Dynamics related to pricing and develop strategies for practice.
3. Students will be able to know distribution channel policies and take decisions related to integrated supply chain management in competitive environment.
4. Students will be able to know promotion policies and develop strategies related to integrated marketing communications.
5. Students will be able to make marketing plans and develop marketing strategies with analyzes.
Teaching and Learning Methods
Theory
Case Studies
References
Principles of Marketing, Philip Kotler & Gary Armstrong
Marketing, Jean Pierrre Helfer, Jacques Orsoni
Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert
Pazarlama İlkeleri, Mehmet Karafakioğlu
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Product Policies |
| 2 | Product Policies |
| 3 | Pricing Policies |
| 4 | Pricing Policies |
| 5 | Distribution Policies |
| 6 | Distribution Policies |
| 7 | Mid-term Exam |
| 8 | Retailing Management |
| 9 | Logistic Management |
| 10 | Promotion Policies |
| 11 | Sales Management |
| 12 | Advertising Management |
| 13 | International marketing |
| 14 | Marketing Ethics |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Total | 2 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 1 | 40 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student will be able to use the knowledge and skills needed for upper echelons of management. | X | ||||
| 2 | The student will be able to identify the behaviors to minimize the risks by taking into account internal and external conditions that effect the organization. | X | ||||
| 3 | The student should have the general knowledge about labor law, sociology, psychology, organizational sociology, logistics and quantitative methods that can be needed out of basic management functions. | X | ||||
| 4 | The student should have a command of information and communication technologies that are needed for professional business life. | X | ||||
| 5 | The student should keep the competitive power of business at higher levels in the increasing globalization and competition conditions with following visionary applications. | X | ||||
| 6 | The student will be able to identify the changes that are in the internal and external environment of business and the problems which are caused by these changes in time. Also, the student should improve solutions for these problems and apply them. | X | ||||
| 7 | The student will be able to generate the solutions for managerial problems with the help of management games and simulation techniques. | |||||
| 8 | The student should make presentations and discuss managerial problems at least two foreign languages. | X | ||||
| 9 | The student will be able to tend towards practices of case study and sample event assessment and contribute the projects in which he/she serves. | X | ||||
| 10 | The student should get the responsibility in teamwork and contribute to team work. | X | ||||
| 11 | The student should get the habit of updating his technical skills to adjust the changing and improving scientific and technologic environment. | X | ||||
| 12 | The student should make a principle of behaving ethical in business life and guarding the interests of his colleagues and business stakeholders. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 5 | 65 |
| Assignments | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6.24 | ||
| Credits ECTS | 6 | ||